Strategic Marketing Management
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Sentient Strategy
- How to Create Market-Dominating Strategies in Turbulent Economies
- By: Alan Weiss
- Narrated by: Tom Parks
- Length: 4 hrs and 8 mins
- Unabridged
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No pre-pandemic strategy is effective anymore. Alan Weiss has developed an original, new approach to strategy which thus far has certified over 100 people globally, delivering this approach to scores of firms of all types in four countries.
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Love Alan Weiss. But there’s a mistake. No PDF ATTACHED!
- By Antonio M. Garcia on 04-25-24
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Sentient Strategy
- How to Create Market-Dominating Strategies in Turbulent Economies
- Narrated by: Tom Parks
- Length: 4 hrs and 8 mins
- Release date: 10-31-23
- Language: English
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No pre-pandemic strategy is effective anymore. Alan Weiss has developed an original, new approach to strategy which thus far has certified over 100 people globally, delivering this approach to scores of firms of all types in four countries....
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Market Forces
- Strategic Trends Impacting Senior Living Providers
- By: Jill J. Johnson
- Narrated by: Jill J. Johnson
- Length: 3 hrs and 58 mins
- Unabridged
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Despite the anticipated senior tsunami in population emerging across the nation, success in the senior living industry is not guaranteed. In this thought-provoking audiobook, management consultant Jill Johnson discusses the nine market forces that will influence on-going success in an industry over-saturated with competition and complexity. Market Forces offers insight on how these key trends influence the industry and the implications they may have on your occupancy, operations, programming, and desirability of your site.
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Market Forces
- Strategic Trends Impacting Senior Living Providers
- Narrated by: Jill J. Johnson
- Length: 3 hrs and 58 mins
- Release date: 01-31-22
- Language: English
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In this thought-provoking audiobook, management consultant Jill Johnson discusses the nine market forces that will influence on-going success in an industry over-saturated with competition and complexity....
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Radical Uncertainty
- Decision-Making Beyond the Numbers
- By: John Kay, Mervyn King
- Narrated by: Roger Davis
- Length: 15 hrs and 50 mins
- Unabridged
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Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices. Behavioral economics questioned how far people are rational, pointing to the cognitive biases that seem to describe actual behavior.
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At 1:23:50: "we must expect ... a virus"
- By Philo on 03-18-20
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Radical Uncertainty
- Decision-Making Beyond the Numbers
- Narrated by: Roger Davis
- Length: 15 hrs and 50 mins
- Release date: 03-17-20
- Language: English
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Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices....
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Adaptive Markets
- Financial Evolution at the Speed of Thought
- By: Andrew W. Lo
- Narrated by: Jonathan Yen
- Length: 20 hrs and 21 mins
- Unabridged
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Half of all Americans have money in the stock market, yet economists can't agree on whether investors and markets are rational and efficient, as modern financial theory assumes, or irrational and inefficient, as behavioral economists believe - and as financial bubbles, crashes, and crises suggest. This is one of the biggest debates in economics, and the value or futility of investment management and financial regulation hang on the outcome. In this groundbreaking book, Andrew W. Lo cuts through this debate with a new framework.
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Skip it
- By L and S Sadler on 08-16-18
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Adaptive Markets
- Financial Evolution at the Speed of Thought
- Narrated by: Jonathan Yen
- Length: 20 hrs and 21 mins
- Release date: 01-18-18
- Language: English
- Half of all Americans have money in the stock market, yet economists can't agree on whether investors and markets are rational and efficient, as modern financial theory assumes....
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Everything Is Obvious
- *Once You Know the Answer
- By: Duncan J. Watts
- Narrated by: Duncan J. Watts
- Length: 8 hrs and 38 mins
- Unabridged
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Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? How much can CEO’s impact the performance of their companies? And does higher pay incentivize people to work hard? If you think the answers to these questions are a matter of common sense, think again.
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Not so obvious
- By Chris Reich on 06-24-11
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Everything Is Obvious
- *Once You Know the Answer
- Narrated by: Duncan J. Watts
- Length: 8 hrs and 38 mins
- Release date: 03-29-11
- Language: English
- The explanations that we give for the outcomes that we observe in life - explanation that seem obvious once we know the answer - are less useful than they seem....
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- By: Eric Siegel
- Narrated by: Steven Menasche
- Length: 11 hrs and 6 mins
- Unabridged
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An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.
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2 hrs of content in 10hrs
- By Joseph on 07-08-20
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- Narrated by: Steven Menasche
- Length: 11 hrs and 6 mins
- Release date: 05-11-17
- Language: English
- An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works....
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The Art of Woo
- Using Strategic Persuasion to Sell Your Ideas
- By: G. Richard Shell, Mario Moussa
- Narrated by: Alan Sklar
- Length: 10 hrs and 19 mins
- Unabridged
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Your projects, programs, and career turn on the difference between "no" and "yes". Yet selling ideas, especially the kinds of ideas that make organizations work, is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way: engaging their minds and imaginations.
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Not for me
- By Amazon Customer on 01-21-19
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The Art of Woo
- Using Strategic Persuasion to Sell Your Ideas
- Narrated by: Alan Sklar
- Length: 10 hrs and 19 mins
- Release date: 11-12-07
- Language: English
- Your projects, programs, and career turn on the difference between "no" and "yes". Yet selling ideas, especially the kinds of ideas that make organizations work, is a skill shrouded in mystery....
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Never Say Sell
- How the World's Best Consulting and Professional Services Firms Expand Client Relationships
- By: Tom McMakin, Jacob Parks
- Narrated by: Steve Menasche
- Length: 10 hrs and 14 mins
- Unabridged
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Never Say Sell explains how to scale individual engagements into long-term business relationships. Cowritten by Tom McMakin, the coauthor of How Clients Buy and expert in account development, and colleague Jacob Parks, this book provides insights into how key rainmakers at firms like Accenture and IBM drive growth from existing relationships. Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts.
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Never Say Sell
- How the World's Best Consulting and Professional Services Firms Expand Client Relationships
- Narrated by: Steve Menasche
- Length: 10 hrs and 14 mins
- Release date: 11-17-20
- Language: English
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Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts....
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Strategic Wealth:
- Mastering Advanced Investment Techniques and Risk Management
- By: Charles Payne
- Narrated by: Virtual Voice
- Length: 13 mins
- Unabridged
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"Strategic Wealth" is a comprehensive guide designed for investors looking to elevate their investment strategy and manage risks effectively. This eBook delves into sophisticated investment methodologies, the importance of technical and fundamental analysis, and the role of alternative investments in diversifying your portfolio. Learn to navigate the complexities of market research, understand the psychological aspects of investing, and embrace ethical and sustainable investment practices. With a focus on advanced strategies and risk management techniques, this guide is your roadmap to ...
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Strategic Wealth:
- Mastering Advanced Investment Techniques and Risk Management
- Narrated by: Virtual Voice
- Length: 13 mins
- Release date: 04-30-24
- Language: English
- "Strategic Wealth" is a comprehensive guide designed for investors looking to elevate their investment strategy and manage risks effectively. This ...
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MBA ASAP
- Master the Game of Business
- By: John Cousins
- Narrated by: Virtual Voice
- Length: 13 hrs and 12 mins
- Unabridged
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"MBA ASAP is outstanding. John covers the foundations of sales, marketing, negotiation, strategy, and much more in the book. Additionally, he simplifies complex subjects so that anyone can grasp them." Sebastian R Cousins provides a comprehensive overview of business principles and practices. It’s a must-read for anyone looking to start their own business or advance their career in the business world. Business schools don't develop true leaders. Instead, they create themselves by acquiring the information, abilities, and experiences necessary for success. By reading this book, you can ...
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MBA ASAP
- Master the Game of Business
- Narrated by: Virtual Voice
- Length: 13 hrs and 12 mins
- Release date: 02-25-24
- Language: English
- "MBA ASAP is outstanding. John covers the foundations of sales, marketing, negotiation, strategy, and much more in the book. Additionally, he ...
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Strategic Marketing: Trailblazing Tactics for Modern Businesses
- By: Philip Martin McCaulay
- Narrated by: Virtual Voice
- Length: 1 hr and 5 mins
- Unabridged
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"Strategic Marketing: Trailblazing Tactics for Modern Businesses" offers a comprehensive guide to navigating the dynamic landscape of modern marketing. In this trailblazing book, readers will discover innovative tactics and strategies designed to propel their businesses to success in today's competitive marketplace. From harnessing the power of digital channels to leveraging data-driven insights, this book equips readers with the knowledge and tools needed to stay ahead of the curve and achieve their marketing objectives. Whether you're a seasoned marketing professional or a business owner ...
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Strategic Marketing: Trailblazing Tactics for Modern Businesses
- Narrated by: Virtual Voice
- Length: 1 hr and 5 mins
- Release date: 04-13-24
- Language: English
- "Strategic Marketing: Trailblazing Tactics for Modern Businesses" offers a comprehensive guide to navigating the dynamic landscape of modern ...
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Marketing
- A Very Short Introduction
- By: Kenneth Le Meunier-FitzHugh
- Narrated by: Mike Cooper
- Length: 4 hrs and 8 mins
- Unabridged
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As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.
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Marketing
- A Very Short Introduction
- Narrated by: Mike Cooper
- Length: 4 hrs and 8 mins
- Release date: 04-20-21
- Language: English
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Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace....
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Game Changer
- How Strategic Pricing Shapes Businesses, Markets, and Society
- By: Jean-Manuel Izaret, Arnab Sinha
- Narrated by: Kent Klineman
- Length: 13 hrs and 54 mins
- Unabridged
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In Game Changer, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions.
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Excellent book, terrible narrator
- By Tom M on 12-06-23
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Game Changer
- How Strategic Pricing Shapes Businesses, Markets, and Society
- Narrated by: Kent Klineman
- Length: 13 hrs and 54 mins
- Release date: 10-31-23
- Language: English
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In Game Changer, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures....
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Deep D.O.S. Innovation
- Create Unique Value for Your Clients by Helping Them Transform Their Dangers, Opportunities, and Strengths.
- By: Dan Sullivan
- Narrated by: Dan Sullivan
- Length: 1 hr and 51 mins
- Unabridged
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Each of us has our own set of dangers (things we’re afraid of losing), opportunities (the possibility of gaining something), and strengths (our unique skills and experience). I call these our “D.O.S.” issues, and I’ll show you how to use them every day as your key to never-ending growth. This also gives you a repeatable way to gain insight into what matters most to your clients and prospects and cultivate a growth-focused relationship with them.
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Great information!!’
- By Angela Ledington-fischer on 05-04-24
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Deep D.O.S. Innovation
- Create Unique Value for Your Clients by Helping Them Transform Their Dangers, Opportunities, and Strengths.
- Narrated by: Dan Sullivan
- Length: 1 hr and 51 mins
- Release date: 12-07-20
- Language: English
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Each of us has our own set of dangers (things we’re afraid of losing), opportunities (the possibility of gaining something), and strengths (our unique skills and experience)....
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Jugar para ganar
- Cómo funciona realmente la estrategia de empresa
- By: A. G. Lafley, Roger L. Martin
- Narrated by: Carlos Durán Rincón
- Length: 7 hrs and 44 mins
- Unabridged
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Jugar para ganar describe el enfoque estratégico que A. G. Lafley, en estrecha colaboración con el asesor Roger L. Martin, empleó para duplicar las ventas de Procter & Gamble, cuadruplicar sus ganancias y aumentar su valor de mercado en más de cien mil millones de dólares entre 2000 y 2009. Los líderes de cualquier tipo de organización pueden encontrar aquí una guía eficaz sobre cómo orientar las acciones cotidianas hacia objetivos estratégicos, construidos alrededor de los elementos esenciales, que determinan el éxito de todo negocio: dónde jugar y cómo ganar.
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Jugar para ganar
- Cómo funciona realmente la estrategia de empresa
- Narrated by: Carlos Durán Rincón
- Length: 7 hrs and 44 mins
- Release date: 01-10-24
- Language: Spanish
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Jugar para ganar describe el enfoque estratégico que A. G. Lafley, en estrecha colaboración con el asesor Roger L. Martin, empleó para duplicar las ventas...
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die
- By: Eric Siegel
- Narrated by: Nicolas D. Frantela
- Length: 10 hrs and 7 mins
- Unabridged
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An introduction for everyone. Rather than a "how to" for hands-on techies, this book - now in its revised and updated edition - serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques. In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day.
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Interesting, but...
- By Bernardo on 05-09-16
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die
- Narrated by: Nicolas D. Frantela
- Length: 10 hrs and 7 mins
- Release date: 12-30-15
- Language: English
- In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day....
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Customer Centricity
- Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
- By: Peter Fader
- Narrated by: Patrick Lawlor
- Length: 3 hrs and 4 mins
- Unabridged
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Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out.
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Customer Centricity
- Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
- Narrated by: Patrick Lawlor
- Length: 3 hrs and 4 mins
- Release date: 07-09-24
- Language: English
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Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out.
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Street Smarts
- Adventures on the Road and in the Markets
- By: Jim Rogers
- Narrated by: Michael Bybee
- Length: 7 hrs and 25 mins
- Unabridged
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Jim Rogers, whose entertaining accounts of his travels around the world - studying the markets from Russia to Singapore from the ground up - has enthralled investors and Wall Street aficionados for two decades. In his engaging memoir Street Smarts, Rogers offers pithy commentary from a lifetime of adventure, from his early years growing up a naïve kid in Demopolis, Alabama, to his fledgling career on Wall Street, to his cofounding the wildly successful Quantum Fund [omit George Soros], Rogers always had a restless curiosity to experience and understand the world around him.
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Another Self Indulgent Memoir by Hedge Fund Mgr
- By Timothy McCarthy on 01-17-18
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Street Smarts
- Adventures on the Road and in the Markets
- Narrated by: Michael Bybee
- Length: 7 hrs and 25 mins
- Release date: 02-05-13
- Language: English
- In his engaging memoir Street Smarts, Rogers offers pithy commentary from a lifetime of adventure, from his early years....
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micro mba
- Essential Business School 16 Subject MBA Curriculum
- By: John Cousins
- Narrated by: Virtual Voice
- Length: 3 hrs and 23 mins
- Unabridged
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The only thing standing between most people and more money is knowledge. If you don’t have money, it’s because you don’t understand money. If you don’t understand money, then learn how to understand it. Simple Wealth is about not just making money but saving money and putting that money to work for you. "Money is a great servant but a bad master." Francis Bacon “If you don't find a way to make money while you sleep, you will work until you die.” Warren Buffett Business is all about creating something that people want and then selling it to them at scale. This process involves ...
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micro mba
- Essential Business School 16 Subject MBA Curriculum
- Narrated by: Virtual Voice
- Length: 3 hrs and 23 mins
- Release date: 01-17-24
- Language: English
- The only thing standing between most people and more money is knowledge. If you don’t have money, it’s because you don’t understand money. If...
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Strategic Advertising Management (6th Edition)
- By: Richard Rosenbaum-Elliott, Larry Percy
- Narrated by: Daniel Henning
- Length: 22 hrs and 52 mins
- Unabridged
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Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.
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Strategic Advertising Management (6th Edition)
- Narrated by: Daniel Henning
- Length: 22 hrs and 52 mins
- Release date: 12-31-21
- Language: English
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Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications....
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