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Alchemy
- The Surprising Power of Ideas That Don't Make Sense
- Narrado por: Rory Sutherland
- Duración: 9 h y 38 m
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Resumen del Editor
Random House presents the audiobook edition of Alchemy: The Surprising Power of Ideas That Don't Make Sense, written by Rory Sutherland.
To be brilliant, you have to be irrational.
Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?
We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.
But we aren’t, and we don’t.
In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than they make you think.
Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly seven million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists.
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Historia
We are in the midst of a global mental health crisis, and mental illnesses are on the rise. But what causes mental illness? And why are mental health problems so hard to treat? Drawing on decades of research, Harvard psychiatrist Dr. Chris Palmer outlines a revolutionary new understanding that for the first time unites our existing knowledge about mental illness within a single framework: mental disorders are metabolic disorders of the brain. Brain Energy will transform the field of mental health, and the lives of countless people around the world.
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Arguing brain health theory to medical profession
- De Maya H Saric en 03-10-23
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Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 10 h y 3 m
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Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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Stop living in fear
- De Nike7 en 02-08-19
De: Mel Robbins
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The Gift of Fear
- Survival Signals That Protect Us from Violence
- De: Gavin de Becker
- Narrado por: Gavin de Becker
- Duración: 12 h y 50 m
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These days, no one in America feels immune to violence. But now, in this extraordinary, groundbreaking book, the nation's leading expert on predicting violent behavior unlocks the puzzle of human violence and shows that, like every creature on earth, we have within us the ability to predict the harm others might do us and get out of its way. Contrary to popular myth, human violence almost always has a discernible motive and is preceded by clear warning signs.
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Decent book severely undermined by last chapter.
- De zachary en 11-01-22
De: Gavin de Becker
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Drinking
- A Love Story
- De: Caroline Knapp
- Narrado por: Gabra Zackman
- Duración: 9 h y 5 m
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Fifteen million Americans a year are plagued with alcoholism. Five million of them are women. Many of them, like Caroline Knapp, started in their early teens and began to use alcohol as "liquid armor", a way to protect themselves against the difficult realities of life. In this extraordinarily candid and revealing memoir, Knapp offers important insights not only about alcoholism, but about life itself and how we learn to cope with it.
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The Big Picture of Alcohol Dependence
- De Karen K en 07-26-16
De: Caroline Knapp
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Call Me Cockroach
- Based on a True Story
- De: Leigh Byrne
- Narrado por: Allyson Ryan
- Duración: 8 h y 6 m
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Our prisons and mental hospitals are filled with tragic stories like Tuesday Storm's. Her early childhood was riddled with torturous "games" and violent physical attacks. She was isolated from the rest of her family, locked in an attic with nothing but a bare bed and a bucket for a toilet, and fed just enough to be kept alive. The experts say it's next to impossible to find the soul's light in a dark past like Tuesday's.
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The rest of the story...
- De PJH en 07-11-15
De: Leigh Byrne
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Atomic Attraction: The Psychology of Attraction
- De: Christopher Canwell
- Narrado por: Christopher Canwell, Jackson Parker
- Duración: 7 h y 7 m
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In Atomic Attraction Christopher Canwell takes us on a journey through the dark waters of attraction. What turns women on? What makes them choose one man over another? And how can you become truly desirable and attractive? This book answers these questions by combining the latest scientific research with real-life case studies to show you, the listener, how to ignite the fires of attraction and captivate those around you.
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Disappointing.
- De Rose Conley en 01-19-20
Lo que los oyentes dicen sobre Alchemy
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Kushaaal
- 01-03-21
Amazing insight
What people say and what they actually do are different. This is one book you can’t even read with speed of 1x, you got to make it less than that to imbibe the concepts and insights. Really amazing work.
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- Monna Nordhagen
- 09-22-23
Edutainment at its best
Enjoyable and insightful. A great plus that it is read by the author. Sometimes that’s a bad idea, but for this book it’s brilliant.
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- Muma David Bwalya
- 07-19-24
Amazing
The Author is such a different thinker; I thoroughly enjoyed every minute. My mind is more open now
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- Amazon Customer
- 09-22-20
perhaps the only way to solve, the unsolvable
Perhaps it's time to admit logic is great, BUT it's really not how we make decisions (and I started programming in basic at 12) we tried the logical and look where that's getting us.
Time is running out for our kids
and we are sitting around discussing numbers
Perhaps reframing could solve some of our biggest global problems and allow us to actually start getting the planet fixed before we can't breathe the air.
Loved the ideas and have used many when the math just was not enough, many times, in the last twenty years as I was looking for solutions not a pat on the back.
People's livelihoods were at stake. Now it's our Kids lives we are deciding because we cannot see, past our own supieor intellects as the master of our minds.
Shame we value powerful ideas only when they appear logical, fact is, it's not the logical brain that gives us deep insight
and soon with AI this type of thinking is the only thing that will have any meaning and we hammer it out of most of our kids
Great book good stories
Consider the ideas, they have saved the companies I have worked for and with millions
And when the reward saves families and pays paychecks? Why not?
Take a challenge, try one suggestion it, may just save, your skin, your business, your friend or loved one, or we keep doing the same and we all know which ward that may lead to......
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- Anonymous User
- 01-17-24
My nigga Rory Sutherland
the great rory is back with a banger of a book about marketing alchemy. what's not to love?
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- Wes Oudshoorn
- 12-18-19
great listen, great ideas
After I've seen Rory talk at a small conference many years ago, I have been a fan of his way of thinking. As a digital product manager, some new ideas opened up to me; I feel inspired to try things that are more alchemy than science.
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- Daniel Parry
- 12-28-19
The author’s reading brings life to a great book.
I’d recommend this book. Many illuminating gems, well written. Perhaps some chapters could be shorter,
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- Tom
- 03-10-20
Simply incredible
I read a lot of business psychology books and this may be my favourite. All I can say is that when I get older I hope to be Rory.
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- Steve Podmore
- 05-12-19
Simply stunning - by the horse whisperers horse whisperer!
I first met Rory back in 2010, I think at the in house bar at Ogilvy Canary Wharf, when I’d been gifted the use of offices there to work on a project to create a sustainable development bank... Since then I have had the privilege to meet this giant of a thinker from time to time to discuss the merits and methods of changing the world using financial innovation and behavioural psychology. In Alchemy, Rory distills the thinking that many will have been wowed by in his highly successful Ted or other talks, and illuminates how the forces that drive our world and our lives are so rarely the result of chance - but rather the subtle nudges of those who have something in mind for us. Like the skilled shepherd whistling his dog, or the horse whisperer communicating in ways so subtle they are barely perceptible, Rory’s insights help one see what is behind the minds, tools and techniques of those pulling our strings - giving us mere mortals at least a chance of resisting or pulling a string or two of our own!!! Highly recommended.
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- akinwande ayodeji
- 01-17-22
Worth it
I enjoyed to Rory reading this book. The examples used to explain various concepts are on point and sometimes hilarious.
I’ll definitely listen again.
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