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The Persuasion Story Code
- The Magic of Conversational Storytelling
- Narrado por: Virtual Voice
- Duración: 4 h y 31 m
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Resumen del Editor
In this breakthrough book, renowned coach and copywriter David Garfinkel reveals the types of stories that have proven to make millions of dollars, create important agreements and even change billions of minds, across a variety of industries and situations.
Plus, he shows you step-by-step how to create these stories yourself, and use them to reach your own persuasion goals.
The hero’s journey type of story is the go-to template for novels and film. But to say the hero’s journey is the best template for persuasion stories is to make a big mistake. This book shows why.
Author David Garfinkel has been featured in The Wall Street Journal, Forbes, Entrepreneur Magazine, Fast Company and The Los Angeles Times, among many other publications.
He has worked with businesses ranging from IBM and United Airlines to medium-sized and small companies—as well as many one-person business. He has helped them increase revenues overall by tens of millions of dollars—most notably through the effective use of persuasive messaging. David is author of the bestselling Breakthrough Copywriting and former San Francisco Bureau Chief for McGraw-Hill World News.
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Narración:
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How do you make a good lasting first impression and set the stage for a big contract, or sell products and services directly from your web site? The answer: by writing copy that leads your prospects in precisely the direction you want them to go.
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Poor sound quality, great content
- De Dale L. Roberts en 03-23-17
De: David Garfinkel
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The Story Selling Secret
- A Simple, 5-Step Blueprint For Using Personal Stories To Create Emotional Connections, Make Yourself Unique, and Increase Sales
- De: Jim Edwards
- Narrado por: Virtual Voice
- Duración: 1 h y 49 m
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Skyrocket Your Sales Through the Power of Compelling StorytellingIn "The Story Selling Secret," author Jim Edwards presents a straightforward, 5-step blueprint for using personal stories to powerfully connect with your audience, differentiate yourself from competitors, and ultimately increase sales. In today's crowded marketplace, it's no longer enough to simply promote your products or services. You need to engage and resonate with your target audience on a deeper level, and there's no better way to do this than with compelling personal stories. Tell Personal Stories That Connect and Sell ...
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simple and powerful
- De David DeSchoolmeester en 04-07-24
De: Jim Edwards
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Master Storytelling: How to Turn Your Experiences into Stories that Teach, Lead, and Inspire
- De: Mark Carpenter, Darrell Harmon
- Narrado por: Mark Carpenter
- Duración: 2 h y 54 m
- Versión completa
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Your life is full of experiences that can teach principles, lead teams, and inspire action. But instead of tapping into these experiences, you use facts, numbers, and reasoning - numbing your audiences into a coma. Whether you’re a speaker, leader, teacher, coach, or anyone else who needs to instruct and inspire, this audiobook is for you.
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not worth the read
- De TampaGirl en 03-10-20
De: Mark Carpenter, y otros
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The Perfect Story
- How to Tell Stories That Inform, Influence, and Inspire
- De: Karen Eber
- Narrado por: Karen Eber
- Duración: 7 h y 31 m
- Versión completa
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The Perfect Story will help you take your stories and make them perfect. Learn how to take any story and make it perfect--from storytelling expert Karen Eber, whose TED Talk on the subject has nearly two million views.
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One of the best books on storytelling by far
- De Esben en 10-08-23
De: Karen Eber
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Negotiate Like a CEO
- How to Get Ahead with Lessons Learned from Top Entrepreneurs and Executives
- De: Jotham S. Stein
- Narrado por: Bruce Kramer
- Duración: 10 h y 9 m
- Versión completa
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What does it mean to negotiate like a CEO? How important are offer letters and employment agreements? How can you protect yourself and your family if the worst happens? These are all questions that Jotham Stein addresses in Negotiate Like a CEO, with the goal of equipping you with the tools you’ll need to safeguard you and your family in business and employment.
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Misleading Title
- De reader en 12-11-23
De: Jotham S. Stein
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Storyworthy
- Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling
- De: Matthew Dicks, Dan Kennedy - foreword
- Narrado por: Matthew Dicks, John Glouchevitch
- Duración: 10 h y 1 m
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A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story - and why doing so matters. Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and techniques for constructing, telling, and polishing stories that will hold the attention of your audience (no matter how big or small).
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not many tips on how to deliver a good story
- De polaris en 08-22-19
De: Matthew Dicks, y otros
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- De: Dan S. Kennedy
- Narrado por: Matt Cartsonis
- Duración: 4 h y 45 m
- Versión completa
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In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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king of the Pitchman
- De Kindle Customer en 04-20-20
De: Dan S. Kennedy
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Copywriting Made Simple
- How to Write Powerful and Persuasive Copy that Sells
- De: Tom Albrighton
- Narrado por: Sebastian Abineri
- Duración: 7 h y 6 m
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This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.
De: Tom Albrighton
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Stories Sell
- Storyworthy Strategies to Grow Your Business and Brand
- De: Matthew Dicks, Masha Cresalia - foreword
- Narrado por: Matthew Dicks
- Duración: 12 h y 33 m
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An internationally bestselling novelist, Matthew Dicks has also spent ten years consulting with individual clients and organizations ranging from startups to Fortune 500 companies. In Stories Sell, Dicks shows people in business how to get their message across without relying on cookie-cutter presentations or stodgy case studies
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This convinced me to do things differently
- De nick en 07-27-24
De: Matthew Dicks, y otros
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Positioning, 20th Anniversary Edition
- The Battle for Your Mind
- De: Al Ries, Jack Trout
- Narrado por: Grover Gardner
- Duración: 4 h y 8 m
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An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
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branding Bible-ish
- De Los en 03-15-24
De: Al Ries, y otros
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The Leader's Guide to Storytelling
- Mastering the Art and Discipline of Business Narrative, Revised and Updated
- De: Stephen Denning
- Narrado por: Graeme Malcolm
- Duración: 10 h y 42 m
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This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time.
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Not appealing.
- De Jiali Chen en 07-09-23
De: Stephen Denning
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TED Talks Storytelling
- 23 Storytelling Techniques from the Best TED Talks
- De: Akash Karia
- Narrado por: Matt Stone
- Duración: 54 m
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I studied over 200 of the best TED talks. I broke each TED talk down in terms of structure, message, and delivery. Here's what I discovered: After studying over 200 TED talks, the one commonality among all the great TED talks is that they contain stories. Discover the 23 storytelling secrets of the best TED talks! In this short, but powerful, guide you're going to learn how to use stories to make your presentations engaging and entertaining.
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don't buy it.
- De Amazon Customer en 02-12-16
De: Akash Karia
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Wired for Story
- The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence
- De: Lisa Cron
- Narrado por: Brittany Pressley
- Duración: 7 h y 59 m
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Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper.
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Inspiring but boring
- De J. Hansen en 11-19-23
De: Lisa Cron
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Scientific Advertising
- De: Claude Hopkins
- Narrado por: Ty Carthage
- Duración: 2 h y 19 m
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Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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The Narrater is horrible
- De Eric Keith en 05-21-18
De: Claude Hopkins
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Hook Point
- How to Stand Out in a 3-Second World
- De: Brendan Kane
- Narrado por: Brendan Kane
- Duración: 8 h y 11 m
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Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.
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90 min in - too much fluff
- De Anonymous User en 11-17-20
De: Brendan Kane
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How to Tell a Story
- The Essential Guide to Memorable Storytelling from The Moth
- De: The Moth, Meg Bowles, Catherine Burns, y otros
- Narrado por: Meg Bowles, Catherine Burns, Jenifer Hixson, y otros
- Duración: 10 h y 8 m
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Filled with empowering, easy-to-follow tips for crafting stories that forge lasting bonds with friends, family, and colleagues alike, this book will help you connect authentically with the world around you and unleash the power of story in your life.
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I'm an adult. Get rid of the Beeps.
- De PettyPrincess en 06-30-22
De: The Moth, y otros
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Stories That Stick
- How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
- De: Kindra Hall
- Narrado por: Kindra Hall
- Duración: 7 h y 15 m
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Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.
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Good but not enough instruction
- De jeremy en 01-06-20
De: Kindra Hall