As a new agent in the middle of a buyer’s market, I quickly noticed that my seller clients were frustrated.

• Why weren’t their homes selling?
• Was it price or something else?
• Was I doing enough to find them a buyer?

This led me down a rabbit hole, and I discovered all the ways I could be using tech to market listings or even get new ones.

Tech in real estate isn’t just a buzzword or a list of shiny objects. If you’re leveraging the right platforms, your listings will sell faster, your business will run more efficiently, and you’ll impress your clients.

What tech tools that will make you more credible, add polish to your content and help you generate a steady flow of leads?

In this episode, I share 5 resources every agent should be taking advantage of plus one extra one that will elevate everything you do online.

Three Things You’ll Learn In This Episode

• Advertise like a pro
  A huge number of real estate agents will never tap into Facebook ads because the process feels too involved. Is there a way to simplify this?

• Stop sharing third-party links
  Many real estate agents are losing business because of the links to their listings. How can one simple change make us stop handing business over to the competition?

• Revolutionize client engagement
  Every agent worth their salt is doing market stats and reports. How can you create elevated reports that stand out, boost your brand and position you as an authority?

Read the full article:

Mastering Real Estate Tech: The Five Essential Tools For The Modern Agent

About Your Host

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.

Check out this episode on Apple Podcasts or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Incentivize video testimonials. This boosts your online presence and also creates a line of happy clients ready to sing your praises on camera. -Dustin Fox

If you’re looking for the most bang-for-your-buck with lead generation strategy, look no further than client appreciation events.

Not only do they bring in a ton of business - they also create excitement, reinforce the community bond, and give us tons of marketing content we can leverage to create more business.

From our pumpkin patch festival to our springtime wine extravaganza, we go all out for our client events and it pays off massively.

How do you put more effort into your client events? In this episode, I share our full strategy for hosting wildly successful client events.

Three Things You’ll Learn In This Episode

• How to get people to line up to give you testimonials
  Client events are a great source for video testimonials, but some people are camera shy. How do you overcome this?

• The sooner you start, the sooner you succeed
  In order to get the most out of events, you have to proactively make them a line item on your annual budget. How do you plan ahead?

• Top 5 tips for hosting a wildly successful client event
  What are some of the annual events we host every single year? How do we make them memorable?

Read the full article at https://nowbam.com/how-we-turned-client-parties-into-the-ultimate-loyalty-building-events/

About Your Host

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.

Want to master persuasive marketing and set yourself apart from every other agent in your market? Get my book, Six Weeks to Real Estate Success. Available on Amazon. And if you send me a screenshot of an Amazon review, you'll get my 100 top split tested headlines for Facebook and Instagram ads. Just DM that screenshot to me on Instagram, @dustinmfox.

Check out this episode on Apple Podcasts or Spotify, and don't forget to download the Apple Podcasts app and leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

You have to try and find some commonality with any leads that come through because otherwise you’re just another voice on the phone. -Devon Fox

If your real estate business is based on leads, you’re on a mission to get people who don’t know you want to work with you. Until you prove otherwise, you’re just another voice on the phone.

Influence is the one thing that will separate us from the rest of the pack. Having visibility in the market is just the first step. If we have authority, likability, social proof and other facets of influence, people are more likely to hire us.

In our business, influence is so important that all our agents are required to read the book. Influence by Robert Cialdini is one of the best books salespeople can read.

How can we apply its lessons to our businesses? In this episode, my wife and business partner, Devon Fox returns to talk about the impact this book has had on our business.

Three Things You’ll Learn In This Episode

• What makes people want to hire you
  What are the 6 laws of influence and how can we leverage them in our businesses?

• “Know, like and trust” are 3 separate things
  Being likable is one of the best ways to become more influential in our market and have stickier relationships. What steps can we take to be more likable?

• The ultimate cost is not selling
  Many agents won’t want to put a lot of marketing time, money and effort on a single listing. How does going all out for a property come back to us in spades?

Want to master persuasive marketing and set yourself apart from every other agent in your market? Get my book, Six Weeks to Real Estate Success. Available on Amazon. And if you send me a screenshot of an Amazon review, you'll get my 100 top split tested headlines for Facebook and Instagram ads. Just DM that screenshot to me on Instagram, @dustinmfox.

Guest Bio

Devon Fox is the Co-Owner of Devon and Dustin Fox Homes with Pearson Smith Realty. Their story begins not with a company or a brand, but with two high school sweethearts who had an ambitious dream to create something meaningful and lasting, together. They decided to go all-in with passion and purpose leading the way, establishing Fox Homes to provide an unmatched real estate experience that delivers big results with small-town heart. They love nothing more than seeing the joy on first-time homeowners’ faces or the ear-to-ear grins of those who just closed on a brilliant deal.

Follow @devonfox on Instagram and connect with her on LinkedIn.

About Your Host

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.

Check out this episode on Apple Podcasts or Spotify, and don't forget to download the Apple Podcasts app and leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Trying to dislodge an established leader from someone’s mind can be costly and often futile making initial mindshare capture essential. -Dustin Fox

Want to master persuasive marketing and set yourself apart from every other agent in your market? Get my book, Six Weeks to Real Estate Success. Available on Amazon. And if you send me a screenshot of an Amazon review, you'll get my 100 top split tested headlines for Facebook and Instagram ads. Just DM that screenshot to me on Instagram, @dustinmfox.

Whether you’re a seasoned pro or a newbie, marketing can make or break your real estate business. The more we can differentiate ourselves, and carve out a unique niche, the more credible and attractive to clients we will be.

There are many rules of marketing that will lead to success if we leverage them in our businesses. From capturing mindshare and focusing on a specific segment of the market to a bit of self-deprecating honesty, mastering these marketing basics will boost our results.

How do we significantly increase our credibility and leadership position in the market? In this episode, I share 13 marketing fundamentals and how to implement them in your business.

Three Things You’ll Learn In This Episode

• Perception matters
  You might not think perception can lead to more sales, but it actually allows you to win people over in the long run. What steps can you take to ensure a positive perception in the marketplace?

• Occupy prime mental real estate
  Many agents try to grow their business by being generalists, but that can dilute the effectiveness of our marketing. Why is it better to focus on owning a specific category or even an idea or concept?

• A counter-intuitive strategy for increasing your credibility
  Self-deprecating honesty goes a long way in gaining the trust of consumers. Why would we want to tell consumers about weaknesses and how do we balance it out with a positive?

About Your Host

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to download the Apple Podcasts app and leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

One of the biggest tripping hazards in real estate is that our results will always lag far behind our lead gen efforts. If we’re not working the pipeline, everything will seem fine in the present, but turn bleak months later.

That’s why it’s so easy to get complacent and take our foot off the gas.

Top producing agents who do massive numbers never stop filling the pipeline. They treat everyday like day zero in business. Instead of getting complacent, they are obsessed with maintaining the same level of effort every single day. Because of the glamor real estate is associated with, it’s easy to forget about the importance of the grind, and that can take you out of business fast.

How do you make sure what you’re doing now is going to lead to transactions later? Is social media as important to our results as we’ve been told? In this episode, I’m joined by Wisconsin agent, Justin Ippoliti. He talks about the secret to selling 201 homes in one year.

If I take my foot off the gas - even for a second - there’s competition ready to dust me aside and take over everything I’m doing. -Justin Ippoliti

Three Things You’ll Learn In This Episode

-Stack up on relationships

Every real estate transaction - even if it’s a lower price point - should be treated with care because that’s how future business is created. How does putting the work in pay off later?

-How to succeed without a social media strategy

Most agents doing big time numbers have no social media presence or they couldn’t care less about it. How do we avoid getting so caught up in the glamor of real estate we forget the grind?

-The secret to surviving industry changes

August 17 is right around the corner and a lot of agents are terrified of what it means. How do we thrive in this new era of real estate?

Guest Bio

Justin Ippoliti is a Real Estate agent with Shorewest Realtors. A former teacher with a legal background, he is an experienced salesperson with a demonstrated history of working in the real estate industry. Learn more about Justin here or send an email to jippoliti@shorewest.com.

Host Bio

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.

When people fail to get the results they want in their real estate business, there are 3 things at play. You’re either lacking momentum AKA time on task, lacking mastery AKA skill set or lacking mindset AKA the belief that you can do it.

Top producers have all 3 things working together, and that’s how they make unshakeable progress. As real estate agents and leaders, understanding the pillars of progress will allow us to power through the ceilings we hit as we try to grow.

How do we overcome stagnation, frustration and burnout? How can leaders drive themselves and their agents to success?

In this episode, I’m joined by personal strategist, leadership coach, author and the visionary behind the Momentum and Mastery framework, Spencer Combs. He talks about the secret to success in real estate.

You can know what you’re doing, believe it’s all possible but if you don’t take action, it’s not going to happen. -Spencer Combs

Three Things You’ll Learn In This Episode

-Take the time to dream

Before we get into action, we need to build the motivation for it. How do we practically visualize what we’re aiming for?

-If it doesn’t disturb you, it won’t move you

Having a chip on our shoulder can be a powerful driving force for achieving what we want. How do we use what disturbs us to fuel us?

-The power of solid goal posts

Too many leaders don’t clarify what winning actually looks like and that makes it hard for people to get into momentum. How do we create clear, defined rules of success?

Guest Bio

Spencer Combs is a renowned personal strategist, leadership coach, and the visionary behind the Momentum and Mastery framework. With over two decades of experience in transforming distressed businesses into thriving enterprises, Spencer has dedicated his career to helping business leaders unlock their full potential and achieve unshakeable progress.

Spencer's journey began with a passion for understanding the dynamics of successful businesses and the psychology of leadership. He has worked with a diverse range of clients, from small startups to large corporations, guiding them through challenging times and driving sustainable growth. His unique approach combines strategic insights with practical tools, empowering leaders to create lasting change and build resilient, high-performing organizations.

In his latest book, "Momentum and Mastery: The Business Leader's Guide to Unshakeable Progress," Spencer distills his extensive knowledge and proven strategies into a comprehensive guide that helps leaders navigate the complexities of today's business environment. The book introduces the Unshakeable Framework, a powerful method for achieving consistent results, fostering innovation, and cultivating a culture of excellence.

To learn more, go to https://unshakeablesecrets.com/ and https://www.spencercombs.com/.

Host Bio

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.

In the local marketing game, some of the most effective strategies are things that seem too done-to-death or stale to work. As a real estate agent, you are a local business owner, and that gives you a homeground advantage that will boost your business.

With a few hacks, there’s still plenty of opportunity in these seemingly crowded places, and you can easily dominate your local area.

Getting business through social media seems too good to be true since everyone is clamoring for it. Getting onto page 1 of Google search results seems near-impossible with all the competition, but it doesn’t have to be.

What small tweaks can we make to turn our social media into a deal magnet? How can we beat Zillow in the SEO game? In this episode, I’m joined by marketing expert and the founder and lead marketing strategist at Just Sell Homes, Andrew Fogliato. He shares simple strategies that will skyrocket your social media presence and conversion.

If you know what you’re doing with SEO, you can rank on the first page for really obscure things. -Andrew Fogliato

Three Things You’ll Learn In This Episode

-Do more with the content you have

Agents who create a ton of content already have a huge advantage in the local marketing game. How can you squeeze more juice out of every video, blog and closed deal?

-How to beat Zillow at the SEO game

Many agents get discouraged that they just can’t compete with big companies on social media and search. What loopholes can give us the advantage?

-One core audience per account

Team leaders fall into a huge trap on social media. They have to post content for recruiting and lead generation. How do you do this without confusing the algorithms?

Guest Bio

Andrew Fogliato is a marketing expert and the founder and lead marketing strategist at Just Sell Homes. He’s been working in the real estate industry for over 10 years in sales, training, consulting, marketing roles and more. Go to https://justsellhomes.com/ or send a DM to @andrewfogliato to learn more.

Host Bio

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.

YouTube is what television was decades ago, there’s a built-in captive audience of millions watching from TVs, tablets and smartphones. This can play right into the hands of a real estate agent. With the right strategy, you can turn YouTube into a billboard for your real estate business for a lot less.

You can gain unparalleled levels of exposure, build trust, awareness and ultimately drive action. You can even become a bit of a local celebrity!

The power of TV commercials is something HVAC companies, electricians and plumbers have tapped into. Why can’t a real estate agent do the same?

How do you create your own YouTube ad magic? How do you use ads to guide people through the buying journey?

In this episode, I share the exact process I use to advertise on YouTube, and how to get 100,000 eyeballs on every home you sell.

Whether your potential clients are unwinding on their couch or killing time in a waiting room, your content will be there, stealing the show. -Dustin Fox

Three Things You’ll Learn In This Episode

-The hyper-local hero effect

Social media ads don’t make you stand out the way YouTube ads do. Why do YouTube ads turn you into a local celebrity?

-Turn heads and open wallets

The whole point of direct response marketing is to elicit an action. How do you achieve this through YouTube?

-Why custom sequence ads work

The people who view your YouTube ads are at various stages of the buying journey. How do you create a structured journey and a cohesive narrative so you can build trust, awareness and ultimately drive action?

Host Bio

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.