Summary

In this episode, Natty and Chestin discuss the importance of nurturing sequences after running ads. They emphasize the need for follow-up to increase success and conversion rates. They explain the difference between demand fulfillment and demand generation ads and how to approach each. They also highlight the significance of speed to lead and the importance of building trust and providing value in nurturing sequences. They stress the need for a system and processes to maximize the value of leads generated from ads. The conversation discusses the importance of creating a nurturing sequence in Facebook ads to convert leads into patients. The key is to start with the end objective in mind and work backwards to create a low-cost entry point that allows potential patients to experience the results they can get. The conversation also emphasizes the need to slow down and design the campaign and follow-up sequence before launching it. It's important to provide value, demonstrate trustworthiness, and serve the needs of potential patients. Trust is low in today's society, so it's crucial to go above and beyond to build trust and show that you can be a trusted guide for patients.

Keywords

nurturing sequences, running ads, follow-up, demand fulfillment, demand generation, speed to lead, building trust, providing value, system and processes, nurturing sequence, Facebook ads, low-cost entry point, results, campaign design, follow-up sequence, value, trust, serve, guide

Takeaways

• Nurturing sequences are crucial for increasing success and conversion rates after running ads.
• Demand fulfillment ads (Google) require a more direct and proactive approach, while demand generation ads (Facebook) require stopping users from their social interaction and presenting an interesting message.
• Speed to lead is critical in nurturing sequences for Facebook ads.
• Building trust and providing value are key in nurturing sequences to maximize the value of leads.
• Having a system and processes in place is essential for successful ad campaigns. Start with the end objective in mind and work backwards to create a low-cost entry point for potential patients.
• Design the campaign and follow-up sequence before launching it to ensure efficiency and effectiveness.
• Provide value, demonstrate trustworthiness, and serve the needs of potential patients to build trust.
• Go above and beyond to show that you can be a trusted guide for patients.

Summary

In this episode, Natty and Chestin discuss how to deal with negative criticism and bad reviews. They share their own experiences and provide insights on how to handle these situations. They emphasize the importance of having a strong culture and clear expectations for both patients and team members. They also discuss the value of feedback and the opportunity it presents for improvement. They highlight the significance of responding to negative reviews in a professional and constructive manner, as it reflects the brand and can influence potential patients. They conclude by emphasizing the importance of having a strong why and vision to guide decision-making and maintain focus.

Keywords

negative criticism, bad reviews, culture, expectations, feedback, improvement, responding to reviews, brand, why, vision

Takeaways

• Having a strong culture and clear expectations is important for dealing with negative criticism and bad reviews.
• Feedback, both positive and negative, provides an opportunity for improvement and growth.
• Responding to negative reviews in a professional and constructive manner reflects the brand and can influence potential patients.
• Having a strong why and vision helps guide decision-making and maintain focus.

Summary

In this episode, Natty and Chestin discuss the importance of hiring the right staff to fit your system and culture. They share their experiences and mistakes in hiring and emphasize the significance of having good people and a strong culture in a business. They highlight the need for a balance between meaningful work and work-life balance, as well as the importance of hiring based on attitude and willingness to learn rather than just skillset. They also discuss the value of building a deep bench and attracting top-tier talent, as well as the role of communication and problem-solving in building a winning team. In this conversation, Chestin and Natty discuss the importance of articulating and constantly communicating the vision and expectations of a clinic. They emphasize the need to build a culture and instill the idea of teamwork through regular team meetings, communication, and recognition. They also highlight the significance of having a clear vision and system in place when hiring and recruiting new team members. They discuss the value of personal branding and content creation in attracting talent and building a strong team. They stress the importance of being selective in hiring and being protective of the culture and standards of the clinic.

Keywords

hiring, staff, culture, system, mistakes, work-life balance, meaningful work, attitude, learning, skillset, deep bench, talent, communication, problem-solving, winning team, clinic vision, communication, teamwork, culture, hiring, recruiting, personal branding, content creation, talent attraction, standards

Takeaways

• Your business is only as good as the people you have running it.
• Hiring based on attitude and willingness to learn is more important than just skillset.
• Building a deep bench of talented individuals is crucial for business success.
• Effective communication and problem-solving skills are essential for a winning team.
• Having a strong culture and clear vision for your business is key to attracting and retaining the right staff. Constantly communicate the vision and expectations of the clinic to build a culture and instill the idea of teamwork.
• Have a clear vision and system in place when hiring and recruiting new team members.
• Utilize personal branding and content creation to attract talent and build a strong team.
• Be selective in hiring and be protective of the culture and standards of the clinic.

Summary

In this episode, Natty and Sheston discuss common mistakes that can cost a clinic money. They emphasize the importance of documenting leads and maintaining a CRM system to nurture and convert potential clients. They also highlight the significance of providing exceptional customer service, including making eye contact, smiling, and showing genuine interest in patients. Additionally, they stress the need for accountability and regularly reviewing phone calls to provide feedback and improve performance. Finally, they discuss the importance of scheduling future appointments and setting expectations to ensure patient retention and successful outcomes.

Keywords

clinic, mistakes, money, leads, CRM, customer service, accountability, phone calls, scheduling, expectations, patient retention, outcomes

Takeaways

• Documenting leads and maintaining a CRM system is crucial for nurturing and converting potential clients.
• Exceptional customer service, including making eye contact, smiling, and showing genuine interest, is essential for patient satisfaction and retention.
• Regularly reviewing phone calls and providing feedback helps improve performance and accountability.
• Scheduling future appointments and setting expectations ensures patient retention and successful outcomes.

Summary

In this conversation, Natty and Chestin discuss the importance of content creation for small business owners, particularly in the healthcare and fitness industry. They emphasize the power of content in building trust, establishing authority, and connecting with the target audience. They also provide insights into creating intentional and valuable content, using power words, and addressing the stakes for the audience. The conversation delves into the significance of founder-facing content and the role of content in brand strategy and visibility. The conversation covers the importance of creating purposeful and engaging content to attract and nurture the right clientele. It emphasizes the role of content in filtering out the wrong prospects, saving money, and attracting the right people. The conversation also delves into the significance of engaging with the audience, leveraging high-performing content, and utilizing multiple platforms for content distribution. Additionally, it highlights the long-term thinking approach in business and the value of building confidence through content creation.

Takeaways
Content creation is essential for small business owners to stand out in a crowded market and build trust with their audience.
Intentional and valuable content that addresses the stakes for the audience is key to successful content creation.
Founder-facing content plays a critical role in brand strategy and visibility, allowing businesses to establish authority and connect with their target audience.
Power words and the use of content as a nurturing sequence are effective strategies for engaging and nurturing the audience. Creating purposeful and engaging content is crucial for attracting and nurturing the right clientele.
Content plays a significant role in filtering out the wrong prospects, saving money, and attracting the right people.
Engaging with the audience and leveraging high-performing content are essential for expanding reach and starting conversations.
Utilizing multiple platforms for content distribution and engaging with the audience across different channels is beneficial for business growth.
A long-term thinking approach in business is important for building lasting relationships and achieving sustainable success.
Building confidence through content creation is key to enjoying the process and creating impactful content.

Keywords
content creation, small business, healthcare, fitness, trust, authority, intentional content, power words, brand strategy, founder-facing content, content creation, audience engagement, attracting the right clientele, filtering prospects, saving money, high-performing content, content distribution, long-term thinking, confidence building

In this conversation, Natty and Custin discuss the importance of having a balance between systems and people in running a performance clinic. They emphasize that a good system is necessary to put people into, as it allows for efficiency and effectiveness.

However, they also highlight the importance of the human touch and connection in a trust-based industry like healthcare. They discuss the need for clear objectives, defined roles, and measurable outcomes within a system. They also emphasize the importance of retention and nurturing leads that don't convert immediately.

Overall, they stress the need for a strong foundation of systems and people to scale and grow a business. In this conversation, Natty and Chestin discuss the importance of having systems in place to support the growth and success of a business. They emphasize the need for clear processes and frameworks that allow for consistent and efficient operations. They highlight the significance of retention and customer journey mapping in building brand loyalty and generating referrals. They also stress the importance of having the right people in the right roles and the need to address any people problems that may arise. Overall, they emphasize the value of working on the business while also being involved in the day-to-day operations.

In this episode, Natty and Chestin discuss the importance of having systems and processes in place for business growth. They emphasize that growth creates problems, and without a proper framework, these problems can become insurmountable. They highlight the success of franchises, which have clearly defined operating systems, and compare it to the high failure rate of small businesses. They stress the need for clearly defined processes, a common language, and desired goals and objectives as part of an operating system. They also discuss the importance of hiring people who align with the system and can fulfill their roles effectively.


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In this episode, Dr. Natty and Chestin discuss how to grow and scale a business in the healthcare industry. They emphasize the importance of raising the standard and standing out in a saturated market. They share strategies for differentiating oneself and creating brand awareness. They also highlight the significance of doing the basics consistently and well, rather than relying on quick fixes or shortcuts. The conversation covers topics such as phone etiquette, script development, accountability, and value creation. The conversation focuses on the importance of doing the little things consistently to grow a business. It emphasizes the value of email marketing, engaging with the audience on social media, and nurturing relationships with potential clients. The hosts discuss the need to provide value, create top-of-mind awareness, and consistently communicate with leads. They also highlight the importance of leveraging tools like CRM systems and optimizing existing resources. The conversation touches on the pitfalls of complacency, the need for continuous improvement, and the significance of having hard conversations and making tough decisions as a business owner. The hosts stress the importance of building a strong foundation, mastering the four key points of leverage (capital, code, content, and connections), and setting the bar for the marketplace.