Devin Bramhall, growth advisor and former CEO of Animalz—the content marketing agency for companies like Amazon, Google, and Intercom—shares candid stories about 3xing the agency's revenue to $11.5M in only 2 years.

Devin Bramhall is a content marketing legend.

After 3xing revenue to $11.5M in only 2 years at Animalz, she went on to build a successful consulting biz while growing her marketing podcast, Don't Say Content.

This week, Devin joins Alex to discuss:

• How she scaled Animalz
• Her advice for startups thinking about content
• How she grew her podcast

Eloise (Shuttleworth) Salisbury, newly named Chief Customer Officer at AutogenAI, recounts lessons from 5 years of building Iterable's customer success program from the ground up, how she's approaching her first 90 days in a new CS leadership role, and why she founded Women in SaaS.

What does it take to build an enterprise-level customer success program?

Eloise Salisbury, Chief Customer Officer at AutogenAI, joins us this week to break down what she learned scaling Iterable's customer success program.

Eloise joined Iterable, a cross-channel marketing enablement platform, after their Series B.

In her five years with the company, she scaled their CS to an international audience, introduced an enterprise CS and implementation track, which ultimately helped the company grow to a $2 billion valuation.

In today’s episode, Alex and Eloise discuss:

• how to build mid-market and enterprise CS teams
• what makes an ideal CS/sales relationship
• how she's approaching the first 90 days at AutogenAI
• why she founded Women in Saas (and her advice for women in tech leadership)

Derek Osgood, Founder & CEO of Ignition, shares product marketing lessons from leading 9 major launches at PlayStation, reinventing a software category at Rippling, and founding Ignition—a product management platform.

Derek Osgood is a career product marketer turned founder.

He's made a career out of leading product launches at PlayStation and Rippling before founding Ignition, a go-to-market platform designed to help businesses launch products.

In today’s show, Derek joins Alex to talk about:

• how his PlayStation game launch experience lends itself to SaaS
• how Rippling thought about reinventing a product category
• transitioning to the role of founder at his own company
• his best practices for a successful product launch

Jen Igartua, CEO at Go Nimbly, shares what she's learned in her 8 years of building a service-based business, plus tons of advice for RevOps teams.

Jen Igartua, CEO of Go Nimbly, joins Alex on this week's episode to talk all things RevOps.

First she uncovers what went into building her RevOps consultancy, including how they developed their service offerings, how they stay profitable, and how they recruit talent.

Then, Jen and Alex dive deep into RevOps, where Jen shares tips on building a RevOps roadmap, structuring a RevOps team, and picking your tool stack.

Casey Armstrong, CMO of ShipBob, shares marketing lessons from his 5 years growing ShipBob to a $1b valuation.

Casey Armstrong knows his way around ecommerce marketing – he's led both B2B and B2C marketing teams during his career.

On this week's episode, Alex and Casey go deep on ShipBob’s startup marketing strategy, including:

• Why they started with only a few channels
• Casey's advice for partnering with bigger brands
• How they built out their marketing team
• How their messaging has evolved with their ICP

Open AI's Conor Dragomanovich shares his personal sales career growth story at Productboard, where he went from founding AE to VP of Commercial Sales in only 5 years.

As a two-time founding AE, Conor Dragomanovich knows all about what it takes to start and build a successful sales team.

On today's episode, Conor and Alex chat about

• Productboard's early product-led sales process
• What it was like to transition into an enterprise role
• The transition from managing reps to managing managers
• How to hire a founding AE
• What sales looks like at OpenAI

Chris Gadek, CRO at AdQuick, shares the company's growth story and best practices for out-of-home advertising in B2B.

Out-of-home advertising is one of the most underrated strategies for B2B startups.

Billboards might feel like a tactic reserved for large corporations, but Chris Gadek from AdQuick actually recommends them for Series A startups.

That's why he's joining us for a crash course on running out-of-home ads.

On this week's episode, Alex and Chris discuss:

• Building AdQuick's two-sided marketplace
• How AdQuick digitized an old-school industry
• What you need to run a strong billboard campaign

Lish Barber, Senior Director of Enablement at Sigma Computing, shares stories and lessons from building early enablement programs at iHeartMedia, Algolia, and Sigma Computing.

After starting her career in sales at iHeartMedia, Lish Barber accidentally fell into a sales operations role overnight.

It was there that she started her long career in enablement — building programs for technical products like Algolia and Lattice before landing her current role at Sigma Computing.

In today's episode, Lish and Alex talk all things enablement, including:

• How to balance product vs. process in technical sales education
• What goes into a great sales kickoff
• Where sales enablement sits on a cross-functional team
• What tools should be in every enablement tech stack