Made to Stick

Why Some Ideas Survive and Others Die

De: Chip Heath, Dan Heath

Narrado por: Charles Kahlenberg

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.

“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post
 
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” 

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
 
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.©2006 Chip Heath and Dan Heath; (P)2007 Random House, Inc.

Reseñas de la Crítica

“Made to Stick summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable—and the Heaths do the telling with beautiful clarity.”—The Christian Science Monitor

“Utterly compelling.”—Los Angeles Times

“Surprising and provocative.”—The New York Sun

“Savvy.”—People

“Fun to read and solidly researched.”—Publishers Weekly (starred review)

Amazing great book

I love this book. In fact, I will listen to it again with pen and paper. Great ideas, very easy to follow, well organized. A highly enjoyable book even if you're not trying to market or sell a product.

Fantastic and Applicable!

I'm currently working on bringing a new and innovative product to market. I've been doing this for many, many years and sometimes I too get lost in my own curse of knowledge. Before reading this book I thought I knew a lot about marketing. After reading this book I realized how much I really did know, but hardly ever applied! Chip and Dan do a fantastic job of breaking down the root of marketing and conveying their ideas to the reader\listener. If you're new to the industry, or a seasoned professionaly, the best part about this book is how it makes you think about what you're saying vs. what you're communicating.

fun and refreshing

Fun read, loved the ideas presented, very true, practical, and useful. Narrator did a great job as well. I mean, the words themselves are incredibly intriguing but his voice definitely made it even more fun to listen to. A must read for most people; all too often people go about presenting their ideas the wrong way.

Read Before you Read Contagious

My mistake was to listen to this after I listened to Contagious. The ideas are great, but Jonah Berger did a better job in driving home the points.

Also, the authors didn't do a good job applying the lessons the book teaches. Some great stories here and there, but not concrete enough to make the book an easy listen or read.

Awesome!

this is a clear, interesting and well recorded audiobook. all should consider​ listening who want to create sticky ideas!