Selling in Tough Times

Secrets to Selling When No One Is Buying

By: Tom Hopkins

Narrated by: Tom Hopkins

Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers' needs, national tragedy--the list goes on and on. These types of changes can be extremely disruptive, even paralyzing, when we're not prepared for them. While many see no other option than to "sit tight" and "ride things out" when crisis strikes, true career professionals in selling understand that the only way to deal with adversity is to meet it head-on. That's why a positive attitude and a proactive approach to problem-solving are two of the most essential ingredients for success in selling--and why those who embrace them not only to survive but thrive, even in the most difficult of circumstances.

Now, in his latest book, Selling in Tough Times, world-renowned selling expert Tom Hopkins puts his real-world , in-the-trenches experience to work and shares his plan to reverse the momentum of tough times--and even capitalize on them. With exercises to help you discover previously overlooked opportunities and eliminate waste, along with out-of-the-box methods for recruiting new customers and key tips on how to solidify your existing business, Hopkins gives you powerful ways to spur sales now and for years to come. Learn how to:

• Mine your client list to generate new leads
• Keep--and reward--your current customers so that they're loyal for life.
• Reduce the sales resistance that plagues tough times with tactics that overcome consumers' fears.
• Woo clients from your competition with 12 new strategies specially tailored for tough times.
• Cycles will come and go, but the principles of great selling and those who live by them stand firm. Find out how you can achieve your maximum selling potential, whatever the business climate, in Selling in Tough Times today.
  

Tom is an ACE

Tom is aces and he hits the nail right on the head. A must read or listen for the sales professional and sales managers.

He is to the point and touches on the sales fundamentals we all forget over time.

Remeber it is sales not brain surgery.

Selling in tough times

Good info. A little corporate oriented for my taste, but helpful info nevertheless.

Just Ok

This was a bit tough to get through....some good ideas but a bit boring to be honest

Good Info, but...

The information is extremely helpful, but the voice is monotone and just drags on. makes it hard to focus on what is being said.

GARBAGE!!!!! DON'T BUY THIS!!!!!!

This guy rambles for hours and doesn't give information on successful selling. Grant Cardone is Much Much Better.