Full-Funnel B2B Marketing Show By cover art

Full-Funnel B2B Marketing Show

By: Andrei Zinkevich
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  • Summary

  • Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io.

    Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM).

    Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.

    Learn more about full-funnel b2b marketing here: https://fullfunnel.io
    Copyright Andrei Zinkevich
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Episodes
  • Episode 132: How to select the right accounts for ABM with Andrei & Vladimir

    Episode 132: How to select the right accounts for ABM with Andrei & Vladimir
    Apr 29 2024
    Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel

    In this episode we share How to select the right accounts for the ABM program.


    Learn:


    - Territory/market based account selection vs clusters
    - 4 criteria you must pay attention to define accounts that are likely to become sales opportunities
    - 3 ABM lists, and how to work with them to generate sales opportunities

    RESOURCES


    Account segmentation: https://youtu.be/R5E1AJneJDc?si=mPH6t-FQ1drHNUGW
    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers:
    Join our community for B2B marketers - The Trenches: https://trenches.community/
    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
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    50 mins
  • Episode 130: How to fix a broken B2B playbook with full funnel marketing with Andrei & Vladimir

    Episode 130: How to fix a broken B2B playbook with full funnel marketing with Andrei & Vladimir
    Mar 27 2024
    Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
    ​In the new episode of Fullfunnel Live we're going to cover How to fix a broken B2B playbook with full-funnel marketing.


    • How horizontal marketing and sales planning kills most programs and makes your pipeline sinking
    • How to develop a full-funnel marketing planning to increase marketing-sourced revenue
    • How to improve ICP and your targeting to nurture the right accounts and buyers


    RESOURCES

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
    Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
    Upcoming events: https://lu.ma/fullfunnel/events
    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
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    1 hr
  • Episode 131: Allbound marketing: how to create joint marketing and sales playbooks with Andrei & Vladimir

    Episode 131: Allbound marketing: how to create joint marketing and sales playbooks with Andrei & Vladimir
    Mar 27 2024
    Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel

    ​In the new episode of Fullfunnel Live we cover Allbound marketing: how to create joint marketing and sales playbooks.


    Tune in to learn:


    - How to create joint full-funnel marketing and sales playbooks
    - How internal reviews decrease the playbook efficiency
    - How to incorporate change management to create awareness and generate demand from the accounts that are not currently in market


    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
    Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
    Upcoming events: https://lu.ma/fullfunnel/events
    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
    Show more Show less
    1 hr and 3 mins
Marketing Economics
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