Jab, Jab, Jab, Right Hook

How to Tell Your Story in a Noisy Social World

By: Gary Vaynerchuk

Narrated by: John Hopkinson

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.

When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter and Tumblr.

©2013 Harper Business (P)2022 Gary Vaynerchuk

Good Content, Bad Narrator

The content of this book is great and very helpful, the narrator was a bad choice though.

Gary needed to be the narrator.

I listen to Gary on many platforms. I was very disappointed after buying this to hear that it was read by someone else. Gary's charisma and energy is one of the things that I enjoy most about his content. I still love your stuff but next time read it for us!

Amazing!

Highly recommended for all business people. This book will teach you about the fundamentals of building a brand and how to engage with your audience

Dated material

Still some valuable info but if you want to hear about how vine and tumbler are the next big thing then this book will speak to you. It’s actually funny how confident he is in so many now defunct social media platforms That said the marketing info is still usable and valuable but he should prob do a new edition on this book.

How old is this book?

The content of this book is old and it's obvious. It's still somewhat relevant, but barely.

I'm pretty sure it said the book was published in 2023. But I know Gary Vee well enough to know he wouldn't put out stale content, much less decade old content.

Fool me once...