The SaaS Playbook

Build a Multimillion-Dollar Startup Without Venture Capital

By: Rob Walling

Narrated by: Rob Walling

Do you want to build a software product that people want and are willing to pay for? Do you dream of growing the kind of company that employs smart, creative people? Are you tired of waiting for investors to fund your startup?

You don’t need venture funding, and you don’t need permission.

With nearly two decades of experience as a serial entrepreneur, author, and investor, Rob Walling is one of the world's leading experts in SaaS. In this audiobook, he shares little-known strategies that have been battle-tested by some of today's most successful founders.

Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS cheat codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.

In this audiobook, you’ll find:

• Questions and processes to take you from product-market fit to scale.
• New ways to compete and differentiate yourself in crowded marketplaces, and how to react when someone copies you.
• Pricing tactics, and the pitfalls to avoid.
• Real examples from software companies that are operating today.

Whether you're a seasoned software developer, a no-code enthusiast, or you’ve never written code in your life, this audiobook will walk you through the most actionable tactics to bootstrap a multimillion-dollar SaaS business.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2023 Rob Walling (P)2023 Rob Walling

thanks Rob

i have being bootstrapping zootools for a year and a half. it’s being a tough journey and i was too focused on engineering. thx for this book i started to change my mental model. now it’s the time to execute the marketing ideas. highly recommended

First startup book that was actually useful.

This is the first book about startups I've read/listened to that actually offers great practical advice.

Most books about start-ups are bloviating self-aggrandizing anecdotes that make useful information difficult to parse out.

I work in the SaaS space and can validate that a good amount of what is in here is correct. What I cant validate is outside the scope of what I do, but make sense.

I'm a software engineer, and I think the author comes from that same background, so maybe thats why the book resonates with me; others' mileage may vary. Whatever your background though, this has great information in it. There is little to no coding talk in this work, so you dont need to be a coder to get value from it.

Short, to the point, and useful

I really liked how Rob explains everything in simple terms, with little stories to illustrate the concepts and lessons.

The book is also easy to navigate whenever I need to go back to it because the chapters are super clear

Solid

The Pricing chapter alone was worth the price of the audible book, no pun intended. Impressed with Rob and his expertise, though surprised to find on the Microconf site he looks like he’s 12. ;)

Amazing for SaaS founders

I had so many blindspots in my thinking as a SaaS founder. Rob’s unique experience has produced a book that shined a light on the parts of my business that were being neglected. My SaaS jumped from $159/mo to $550/mo within 2 weeks of finishing the book because I implemented the approaches he recommends to the softer side of business that I wasn’t thinking about as a technical founder. If you are a technical founder trying to build a lifestyle SaaS, this book will save you from making so many business mistakes. 10/10!