The Science of Scaling

Grow Your Business Bigger and Faster Than You Think Possible

By: Benjamin Hardy, Blake Erickson, Tony Robbins - introduction

Narrated by: Benjamin Hardy

New York Times Bestseller!

What if scaling wasn’t about working harder—but seeing your business through an entirely new lens?

Are you stuck growing 10–20% a year while dreaming of bigger impact—and wondering why scale feels out of reach?

Here’s the hard truth: linear growth isn’t just slow—it’s a sign your business is heading toward stagnation. Research shows that businesses that don’t scale quickly usually fail altogether. Why? Because most leaders are focused on the wrong things, operating from the wrong assumptions, and setting the wrong goals.

In The Science of Scaling, organizational psychologist and bestselling author Dr. Benjamin Hardy, and Blake Erickson, co-founders of Scaling.com, reveal a revolutionary framework that helps companies scale bigger and faster than they ever thought possible. In fact, companies that apply this framework routinely grow 10–100x within just three years.

You’ll learn:

• The single starting point every scaling company must define—but most completely miss
• How to use time as a tool to eliminate dead ends and force focus
• How to identify your blind spots—and stop justifying the decisions that keep you small
• How to simplify your business model and system so it actually scales
• How to attract and empower world-class talent who deliver exponential results

Before you finish this book, you’ll experience a paradigm shift so profound that it will change how you see everything. You’ll realize you’ve been playing small, operating linearly out of fear. And you’ll finally understand how to scale the right way: with bold, impossible goals, extreme honesty, and the true “focus”— defined as filtering for only the people and paths that align directly with your highest vision.

If you’re satisfied with small wins and incremental gains, this book isn’t for you.

But if you’re ready to stop optimizing what shouldn’t exist—and finally build a business that scales—this is your playbook.

This audio product contains a PDF with supporting material, and the PDF is available to download.

Critic reviews

The Science of Scaling is transformative. Its scaling framework and philosophy is a road map for both startups and mature companies to create incredible growth and performance. I truly believe if a founder or leader embraces the paradigm shift this book offers, they can rapidly scale their company—no matter the size. - Robert C. Gay, former senior managing director and chair of the management committee of Bain Capital

It’s rare that a book marks a paradigm shift and remodeling of an entire field of thought. This book redefines business strategy and scaling. I actually wish I’d written this book. It perfectly encapsulates the simple strategies I’ve used to help our business leaders achieve seemingly impossible goals again and again. - Tony Robbins, #1 New York Times best-selling author, global entrepreneur, investor, philanthropist, and the world’s #1 life and business strategist

The Science of Scaling is a paradigm-shifting, breakthrough book because it represents a break with traditional thinking about growth, leadership, and culture. Hardy and Erickson reframe scaling not just as a strategic challenge but as a leadership imperative: your “floor” becomes your culture and your clarity becomes your competitive edge. A bold, compelling, and timely guide for leaders ready to raise both their ceiling and their floor. - Stephen M. R. Covey, New York Times and #1 Wall Street Journal best-selling author of "The Speed of Trust" and "Trust & Inspire"

Breakthrough Thinking

This book provides refreshingly new, breakthrough thinking on the Strategy discussion. Not the normal repackaging that so often occurs around this topic. Definitely worth the read.

The idea’s in the book are magnificent!

I liked the story telling and the lessons in each story, and how it ties all together.

THINKING DIFFERENTLY

World class talent is committed and accountable to results more than process. This was my favorite thought process.

The principle of focus

Dr. Hardy once again raises the bar.
His delivery is clear and concise.
Now I'm off to re-listen to the book.

Great for prompting bigger vision

Great practical examples of how to scale and setting the framework for it to do so for any business