• Behind the Cloud

  • The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company - and Revolutionized an Industry
  • By: Marc Benioff, Carlye Adler
  • Narrated by: Ax Norman
  • Length: 7 hrs and 54 mins
  • 4.4 out of 5 stars (130 ratings)

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Behind the Cloud  By  cover art

Behind the Cloud

By: Marc Benioff, Carlye Adler
Narrated by: Ax Norman
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Publisher's summary

How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. 

Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46 billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

©2009 Mark Benioff (P)2009 Audible, Inc.

Featured Article: 35+ Inspirational Entrepreneur Quotes to Kickstart Your Goals


The world of entrepreneurship is filled with high hurdles, long nights, and hard-earned wins. Deciding to launch your own business is a huge risk, and it requires a lot of support, luck, and sheer grit to stick with it long enough to see it pay off. Whether you’re considering heading into an independent career or are already running your own company, you know how important it is to seek out the wisdom of those with thriving ventures.

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Great Insight into How Marc Built SFDC

Great insight into how Marc B built Salesforce from the many facets of business building.

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    3 out of 5 stars
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The personal life of Benioff.

A lot of principles were boring and took a lot of time. i confess that was dificult to keep focus.

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Inspirational

As a Vp of a startup in its infancy- it’s great to see the road map that Marc created. This is probably the closest I’ll ever get to having him as a mentor so I’m grateful for the practical structure of his ideas.

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Best for startups and IT professionals

What a book, this experience was great ad if I was living it through with Marc, great voice over.

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Interesting, but mostly outdated by this time

It was great to hear the story and I feel more knowledgeable about SalesForce. However, this doesn’t translate too well 10 years later, as most is common knowledge now. Plus, at times, it felt like he was patting himself on the back for a whole chapter.

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No lessons. Only narcissism.

Don’t expect to learn anything from this book. If you received one cent for every time the author said “I” or “me”, you’d be wealthier than Musk, Bezoz, Zuckerberg and the next 50 billionaires in the list. Absolute trash.

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1 person found this helpful