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Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s
- Narrated by: Barry Silverstein
- Length: 4 hrs and 23 mins
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Publisher's summary
What was the name of the first maple flavor instant oatmeal cereal?
What brand is the oldest major soft drink in America?
What do the “m’s” in M&Ms stand for?
Who was the Barbie doll named after?
Which toothpaste had Bucky Beaver as a mascot?
The answers to these burning questions - and many more - can be found in the audiobook Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s.
This remarkable audiobook features fascinating stories of 156 best and worst brands of the Boomer era. Listeners can relive the days of Cap’n Crunch and Cocoa Puffs, E-Z Pop, and Pop-Tarts, cap guns and comic books. They can recall the time when automobiles ruled the road and a transistor radio was “advanced technology”. They will learn how television played a key role in brand advertising. They will discover which brands blossomed and which were a bust.
The audiobook is divided into 15 chapters, each covering a brand category:
- Television
- Cereal
- Soft Drinks
- Snack Foods, Convenience Foods
- Toys, Games, and Comic Books
- Health, Beauty, and Cigarettes
- Automobiles
- Fast Food
- Rock 'n' Roll
- Revolution
- Environment
- Technology
- Movies
- The Ultimate Boomer Brand Winner and Loser
An appendix includes links to vintage TV commercials and a Boomer Brands discussion guide. The audiobook is a sequel to the first audiuobook on the topic, Boomer Brands: Iconic Brands That Shaped Our Childhood.
Boomer Brand Winners & Losers is a wondrous walk down memory lane!
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No Trade-Offs for Reading Trade-Off
- By Joshua Kim on 06-10-12
By: Kevin Maney
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- By: Patrick Hanlon
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Unabridged
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
By: Patrick Hanlon
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The Art of Business Wars
- Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries
- By: David Brown
- Narrated by: David Brown
- Length: 11 hrs and 56 mins
- Unabridged
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Based on the chart-topping Business Wars podcast, stories, and lessons from history’s greatest business rivalries, interspersed with audio clips from the podcast. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble....
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Just a repeat of the pod cast…..
- By Vm2008 on 02-01-22
By: David Brown
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- By: Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
- Unabridged
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Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Lets you in on the secret...
- By Jeff on 07-06-08
By: Rob Walker
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Small Data
- The Tiny Clues That Uncover Huge Trends
- By: Martin Lindstrom
- Narrated by: Ricco Fajardo
- Length: 8 hrs and 4 mins
- Unabridged
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Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.
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Fascinating!!
- By Fact addict on 03-08-16
By: Martin Lindstrom
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Fast Food Maniac
- From Arby's to White Castle, One Man's Supersized Obsession with America's Favorite Food
- By: Jon Hein
- Narrated by: Jon Hein
- Length: 5 hrs and 47 mins
- Unabridged
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The charismatic radio personality from The Howard Stern Show celebrates what we love about American fast food, covering chains both national and regional and offering an opinionated view on restaurant history, secret menu items, and even drive-thru strategy.
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How is Jon Hein still alive?
- By Big Timmy Jim Tim on 03-12-17
By: Jon Hein
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191 Fascinating World Facts That Will Blow Your Mind and Get You Thinking
- Facts You Need to Know Before You Die
- By: John Waitsburg
- Narrated by: Ross Pipkin
- Length: 1 hr and 18 mins
- Unabridged
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In 191 Fascinating World Facts That Will Blow Your Mind and Get You Thinking, you're going to learn about the world's secrets that will help you gain more knowledge. You will be able to use these facts with whomever, whenever, wherever; there's no wrong time to tell these fascinating facts.
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Just great!!!
- By straa on 08-08-21
By: John Waitsburg
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Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- By: Pauline Brown
- Narrated by: Vivienne Leheny
- Length: 6 hrs and 57 mins
- Unabridged
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In this groundbreaking audiobook, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence - or "the other AI", as Brown refers to it.
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Good but too surface level.
- By gil nevo on 04-28-20
By: Pauline Brown
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Audience of One
- Television, Donald Trump, and the Politics of Illusion
- By: James Poniewozik
- Narrated by: Matthew Josdal
- Length: 11 hrs and 32 mins
- Unabridged
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In the tradition of Neil Postman's masterpiece Amusing Ourselves to Death, Audience of One shows how American media have shaped American society and politics, by interweaving two crucial stories. The first story follows the evolution of television from the three-network era of the 20th century, which joined millions of Americans in a shared monoculture, into today's zillion-channel, internet-atomized universe, which sliced and diced them into fractious, alienated subcultures. The second story is a cultural critique of Donald Trump.
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Enlightening, insightful, terrifying.
- By L Watson on 09-22-19
By: James Poniewozik
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With Amusement for All
- A History of American Popular Culture since 1830
- By: LeRoy Ashby
- Narrated by: Kevin Pierce
- Length: 33 hrs and 40 mins
- Unabridged
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With Amusement for All is the first comprehensive history of two centuries of mass entertainment in the United States, covering everything from the penny press to Playboy, the NBA to NASCAR, big band to hip hop, and other topics including film, comics, television, sports, and music. Paying careful attention to matters of race, gender, class, economics, and politics, LeRoy Ashby emphasizes the complex ways in which popular culture simultaneously reflects and transforms American culture.
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So Much Fun!
- By Paul on 11-28-13
By: LeRoy Ashby