-
World War Brands
- World War II and the Rise of the Modern American Brand
- Narrated by: Barry Silverstein
- Length: 4 hrs and 56 mins
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Get 2 free audiobooks during trial.
Buy for $14.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
-
Salt Sugar Fat
- How the Food Giants Hooked Us
- By: Michael Moss
- Narrated by: Scott Brick
- Length: 14 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
From a Pulitzer Prize-winning investigative reporter at The New York Times comes the explosive story of the rise of the processed food industry and its link to the emerging obesity epidemic. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back.
-
-
This is all too real, and YOU are the victim.
- By Michael on 03-03-13
By: Michael Moss
-
The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
-
-
Highly recommended, but could use an update.
- By T. M. Castagna on 12-01-15
By: Al Ries, and others
-
Fast Food Nation
- The Dark Side of the All-American Meal
- By: Eric Schlosser
- Narrated by: Rick Adamson
- Length: 8 hrs and 56 mins
- Abridged
-
Overall
-
Performance
-
Story
To a degree both engrossing and alarming, the story of fast food is the story of postwar America. Fast Food Nation is a groundbreaking work of investigation and cultural history that may change the way America thinks about the way it eats.
-
-
Uncritical alarmist rant
- By Mark Freeman on 12-23-03
By: Eric Schlosser
-
Made in America
- By: Bill Bryson
- Narrated by: William Roberts
- Length: 18 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Made in America, Bryson de-mythologizes his native land, explaining how a dusty hamlet with neither woods nor holly became Hollywood, how the Wild West wasn't won, why Americans say 'lootenant' and 'Toosday', how Americans were eating junk food long before the word itself was cooked up, as well as exposing the true origins of the G-string, the original $64,000 question, and Dr Kellogg of cornflakes fame.
-
-
Bryson Not Reading Makes For a Rare Fail
- By John on 02-28-14
By: Bill Bryson
-
Buyology
- Truth and Lies About Why We Buy
- By: Martin Lindstrom
- Narrated by: Don Leslie
- Length: 7 hrs and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
-
-
Very High Word to Idea Ratio
- By Pamela on 04-08-09
By: Martin Lindstrom
-
Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
-
-
Outdated and bland
- By Ana Havlik on 07-14-21
By: Seth Godin
-
Salt Sugar Fat
- How the Food Giants Hooked Us
- By: Michael Moss
- Narrated by: Scott Brick
- Length: 14 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
From a Pulitzer Prize-winning investigative reporter at The New York Times comes the explosive story of the rise of the processed food industry and its link to the emerging obesity epidemic. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back.
-
-
This is all too real, and YOU are the victim.
- By Michael on 03-03-13
By: Michael Moss
-
The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
-
-
Highly recommended, but could use an update.
- By T. M. Castagna on 12-01-15
By: Al Ries, and others
-
Fast Food Nation
- The Dark Side of the All-American Meal
- By: Eric Schlosser
- Narrated by: Rick Adamson
- Length: 8 hrs and 56 mins
- Abridged
-
Overall
-
Performance
-
Story
To a degree both engrossing and alarming, the story of fast food is the story of postwar America. Fast Food Nation is a groundbreaking work of investigation and cultural history that may change the way America thinks about the way it eats.
-
-
Uncritical alarmist rant
- By Mark Freeman on 12-23-03
By: Eric Schlosser
-
Made in America
- By: Bill Bryson
- Narrated by: William Roberts
- Length: 18 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Made in America, Bryson de-mythologizes his native land, explaining how a dusty hamlet with neither woods nor holly became Hollywood, how the Wild West wasn't won, why Americans say 'lootenant' and 'Toosday', how Americans were eating junk food long before the word itself was cooked up, as well as exposing the true origins of the G-string, the original $64,000 question, and Dr Kellogg of cornflakes fame.
-
-
Bryson Not Reading Makes For a Rare Fail
- By John on 02-28-14
By: Bill Bryson
-
Buyology
- Truth and Lies About Why We Buy
- By: Martin Lindstrom
- Narrated by: Don Leslie
- Length: 7 hrs and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
-
-
Very High Word to Idea Ratio
- By Pamela on 04-08-09
By: Martin Lindstrom
-
Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
-
-
Outdated and bland
- By Ana Havlik on 07-14-21
By: Seth Godin
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- By: Patrick Hanlon
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
-
Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
By: Patrick Hanlon
-
The 22 Immutable Laws of Branding
- By: Al Ries, Laura Ries
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
-
-
Good, but out of date
- By Dave Makes Things on 09-07-14
By: Al Ries, and others
-
The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- By: Tim Wu
- Narrated by: Marc Cashman
- Length: 15 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.
-
-
It's Been Sold
- By Mr. Ess on 10-24-16
By: Tim Wu
-
Now I Know
- The Revealing Stories Behind the World's Most Interesting Facts
- By: Dan Lewis
- Narrated by: Jeremy Arthur
- Length: 6 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
Did you know that there are actually 27 letters in the alphabet, or that the U.S. had a plan to invade Canada? And what actually happened to the flags left on the moon? Even if you think you have a handle on all things trivia, you're guaranteed a big surprise with Now I Know. From uncovering what happens to lost luggage to New York City's plan to crack down on crime by banning pinball, this book will challenge your knowledge of the fascinating stories behind the world's greatest facts.
-
-
Scientifically inaccurate
- By Sara on 12-04-20
By: Dan Lewis
-
Becoming Trader Joe
- How I Did Business My Way and Still Beat the Big Guys
- By: Joe Coulombe, Patty Civalleri - contributor
- Narrated by: Mark Smeby
- Length: 7 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
Joe Coulombe founded what would become Trader Joe’s in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. In this way, Joe laid down a blueprint for other business owners to follow to build their own unique shopping experience that customers love, and a work environment that employees love being a part of.
-
-
Many mispronunciations
- By Maria Francesca on 06-26-21
By: Joe Coulombe, and others
-
The Fun Knowledge Encyclopedia
- The Crazy Stories Behind the World's Most Interesting Facts - Trivia Bill's General Knowledge, Volume 1
- By: Bill O'Neill
- Narrated by: Rob Maxwell
- Length: 5 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
Are you the trivia buff in your friend group? Maybe you're just always hoping to learn more random facts to keep up your sleeve. Whether you're a regular trivia fanatic or someone looking for a fun audiobook to listen to, this audiobook goes beyond the scope of general knowledge into some of the most interesting facts and intriguing trivia tidbits out there.
-
-
this book is awesome!
- By TinkerMel on 09-27-17
By: Bill O'Neill
-
No Logo
- Taking Aim at the Brand Bullies
- By: Naomi Klein
- Narrated by: Nicola Barber
- Length: 18 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the last decade, No Logo has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide. As America faces a second economic depression, Klein's analysis of our corporate and branded world is as timely and powerful as ever. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world.
-
-
Irritating Over-Enunciated Narration
- By Bryan on 05-08-12
By: Naomi Klein
-
Fashionopolis
- The Price of Fast Fashion and the Future of Clothes
- By: Dana Thomas
- Narrated by: Dana Thomas
- Length: 9 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Fashionopolis, Thomas sees renewal in a host of developments, including printing 3-D clothes, clean denim processing, smart manufacturing, hyperlocalism, fabric recycling - even lab-grown materials. From small-town makers and Silicon Valley whizzes to such household names as Stella McCartney, Levi’s, and Rent the Runway, Thomas highlights the companies big and small that are leading the crusade.
-
-
Very informative and optimistic
- By cannonwall on 01-05-20
By: Dana Thomas
-
Franchise
- The Golden Arches in Black America
- By: Marcia Chatelain
- Narrated by: Machelle Williams
- Length: 10 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who believed they found an economic answer to the problem of racial inequality.
-
-
Window into Black Capitalism
- By Keith on 01-13-20
By: Marcia Chatelain
-
Bezonomics
- How Amazon Is Changing Our Lives, and What the World's Best Companies Are Learning from It
- By: Brian Dumaine
- Narrated by: Dan Bittner, Brian Dumaine - introduction
- Length: 8 hrs and 59 mins
- Unabridged
-
Overall
-
Performance
-
Story
Like Henry Ford, Sam Walton, or Steve Jobs in the early years of Ford, Walmart, and Apple, Jeff Bezos is the business story of the decade. Bezos, the richest man on the planet, has built one of the most efficient wealth-creation machines in history with 2% of US household income being spent on nearly 500 million products shipped from warehouses in 17 countries.
-
-
49% balanced
- By Robert ONeill on 05-25-20
By: Brian Dumaine
-
Streaming, Sharing, Stealing
- Big Data and the Future of Entertainment
- By: Michael D. Smith, Rahul Telang
- Narrated by: Timothy Andrés Pabon
- Length: 6 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries - and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries.
-
-
Dry academic book
- By Mike K. on 12-09-20
By: Michael D. Smith, and others
-
Bigger Than This: How to Turn Any Venture into an Admired Brand
- By: Fabian Geyrhalter
- Narrated by: Fabian Geyrhalter
- Length: 1 hr and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand creation. Bigger Than This challenges companies - from startups to Fortune 100s - to (re)discover their spark and connect with today's consumers on a deeper level. In Bigger Than This, Geyrhalter analyzes brands that are based on commodity products - watches, socks, shoes, fish - yet they quickly turn into beloved brands. He emphasizes the importance of storytelling.
-
-
Actionable advice for startups and brand managers
- By Freedom Scott on 03-29-18
Publisher's summary
How the Modern American Brand Was Born
World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.
Just as important, the post-war economy led to the rise of the American middle class. The war fueled strong economic growth that turned the country into a major global force. Post-war America became a bubbling cauldron of scores of inventive, innovative brands. When television came along, marketing those brands rose to a whole new level.
Brand marketing expert Barry Silverstein traces the development of the American brand from World War I through the 1920s and 1930s. Then he explores the interrelationship of World War II and American brands, showing how the war itself was "branded", how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand. Included are scores of stories about some of the best-known brands of the '40s and '50s.
Silverstein concludes the book by examining brands in the context of American post-war culture, moving from the war's end into the 1950s and 1960s. He demonstrates how the consumerism of post-war America led quite directly to the birth of breakthrough brands and modern brand marketing strategies. Many brands from this time have survived and thrived into the 21st century.
In this book you'll learn:
- How Coca-Cola, Disney, and other great American brands played an integral role in World War II
- Why some American brands chose to do business with Nazi Germany
- How television influenced the rise of the modern American brand
- Plus, see 38 vintage ads that reflect the wartime economy.
This unique book takes a fresh look at the impact of World War II on America from a marketing perspective. History and brand buffs alike will be enthralled by World War Brands!
More from the same
Related to this topic
-
The Art of Business Wars
- Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries
- By: David Brown
- Narrated by: David Brown
- Length: 11 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Based on the chart-topping Business Wars podcast, stories, and lessons from history’s greatest business rivalries, interspersed with audio clips from the podcast. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble....
-
-
Just a repeat of the pod cast…..
- By Vm2008 on 02-01-22
By: David Brown
-
Pure Invention
- How Japan's Pop Culture Conquered the World
- By: Matt Alt
- Narrated by: Matt Alt
- Length: 11 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
Japan is the forge of the world’s fantasies: karaoke and the Walkman, manga and anime, Pac-Man and Pokémon, online imageboards and emojis. But as Japan media veteran Matt Alt proves in this brilliant investigation, these novelties did more than entertain. They paved the way for our perplexing modern lives.
-
-
great book ruined by ending
- By Grant Holder on 06-07-22
By: Matt Alt
-
Drive-Thru Dreams
- A Journey Through the Heart of America's Fast-Food Kingdom
- By: Adam Chandler
- Narrated by: Adam Chandler
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
Most any honest person can own up to harboring at least one fast-food guilty pleasure. In Drive-Thru Dreams, Adam Chandler explores the inseparable link between fast food and American life for the past century. The dark underbelly of the industry’s largest players has long been scrutinized and gutted, characterized as impersonal, greedy, corporate, and worse. But, in unexpected ways, fast food is also deeply personal and emblematic of a larger-than-life image of America.
-
-
Road Trip Audio!
- By Anonazon on 06-28-19
By: Adam Chandler
-
Uncommon Grounds
- The History of Coffee and How It Transformed Our World
- By: Mark Pendergrast
- Narrated by: Matthew Boston
- Length: 16 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Uncommon Grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. In this updated edition of the classic work, Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous "Coffee Crisis" that caused global prices to plummet to the rise of the Fair Trade movement and the "third-wave" of quality-obsessed coffee connoisseurs.
-
-
Décent overarching review of coffee history digressing into its American commercialization
- By seajaywood on 05-23-19
By: Mark Pendergrast
-
Empire of Things
- How We Became a World of Consumers, from the Fifteenth Century to the Twenty-First
- By: Frank Trentmann
- Narrated by: Mark Meadows
- Length: 33 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
What we consume has become the defining feature of our lives: our economies live or die by spending, we are treated more as consumers than workers and even public services are presented to us as products in a supermarket. In this monumental study, acclaimed historian Frank Trentmann unfolds the extraordinary history that has shaped our material world, from late Ming China, Renaissance Italy and the British Empire to the present.
-
-
An exhaustive attempt to get the story right
- By John on 03-09-16
By: Frank Trentmann
-
Now I Know
- The Revealing Stories Behind the World's Most Interesting Facts
- By: Dan Lewis
- Narrated by: Jeremy Arthur
- Length: 6 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
Did you know that there are actually 27 letters in the alphabet, or that the U.S. had a plan to invade Canada? And what actually happened to the flags left on the moon? Even if you think you have a handle on all things trivia, you're guaranteed a big surprise with Now I Know. From uncovering what happens to lost luggage to New York City's plan to crack down on crime by banning pinball, this book will challenge your knowledge of the fascinating stories behind the world's greatest facts.
-
-
Scientifically inaccurate
- By Sara on 12-04-20
By: Dan Lewis
-
The Art of Business Wars
- Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries
- By: David Brown
- Narrated by: David Brown
- Length: 11 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Based on the chart-topping Business Wars podcast, stories, and lessons from history’s greatest business rivalries, interspersed with audio clips from the podcast. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble....
-
-
Just a repeat of the pod cast…..
- By Vm2008 on 02-01-22
By: David Brown
-
Pure Invention
- How Japan's Pop Culture Conquered the World
- By: Matt Alt
- Narrated by: Matt Alt
- Length: 11 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
Japan is the forge of the world’s fantasies: karaoke and the Walkman, manga and anime, Pac-Man and Pokémon, online imageboards and emojis. But as Japan media veteran Matt Alt proves in this brilliant investigation, these novelties did more than entertain. They paved the way for our perplexing modern lives.
-
-
great book ruined by ending
- By Grant Holder on 06-07-22
By: Matt Alt
-
Drive-Thru Dreams
- A Journey Through the Heart of America's Fast-Food Kingdom
- By: Adam Chandler
- Narrated by: Adam Chandler
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
Most any honest person can own up to harboring at least one fast-food guilty pleasure. In Drive-Thru Dreams, Adam Chandler explores the inseparable link between fast food and American life for the past century. The dark underbelly of the industry’s largest players has long been scrutinized and gutted, characterized as impersonal, greedy, corporate, and worse. But, in unexpected ways, fast food is also deeply personal and emblematic of a larger-than-life image of America.
-
-
Road Trip Audio!
- By Anonazon on 06-28-19
By: Adam Chandler
-
Uncommon Grounds
- The History of Coffee and How It Transformed Our World
- By: Mark Pendergrast
- Narrated by: Matthew Boston
- Length: 16 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Uncommon Grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. In this updated edition of the classic work, Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous "Coffee Crisis" that caused global prices to plummet to the rise of the Fair Trade movement and the "third-wave" of quality-obsessed coffee connoisseurs.
-
-
Décent overarching review of coffee history digressing into its American commercialization
- By seajaywood on 05-23-19
By: Mark Pendergrast
-
Empire of Things
- How We Became a World of Consumers, from the Fifteenth Century to the Twenty-First
- By: Frank Trentmann
- Narrated by: Mark Meadows
- Length: 33 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
What we consume has become the defining feature of our lives: our economies live or die by spending, we are treated more as consumers than workers and even public services are presented to us as products in a supermarket. In this monumental study, acclaimed historian Frank Trentmann unfolds the extraordinary history that has shaped our material world, from late Ming China, Renaissance Italy and the British Empire to the present.
-
-
An exhaustive attempt to get the story right
- By John on 03-09-16
By: Frank Trentmann
-
Now I Know
- The Revealing Stories Behind the World's Most Interesting Facts
- By: Dan Lewis
- Narrated by: Jeremy Arthur
- Length: 6 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
Did you know that there are actually 27 letters in the alphabet, or that the U.S. had a plan to invade Canada? And what actually happened to the flags left on the moon? Even if you think you have a handle on all things trivia, you're guaranteed a big surprise with Now I Know. From uncovering what happens to lost luggage to New York City's plan to crack down on crime by banning pinball, this book will challenge your knowledge of the fascinating stories behind the world's greatest facts.
-
-
Scientifically inaccurate
- By Sara on 12-04-20
By: Dan Lewis
-
Made in America
- By: Bill Bryson
- Narrated by: William Roberts
- Length: 18 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Made in America, Bryson de-mythologizes his native land, explaining how a dusty hamlet with neither woods nor holly became Hollywood, how the Wild West wasn't won, why Americans say 'lootenant' and 'Toosday', how Americans were eating junk food long before the word itself was cooked up, as well as exposing the true origins of the G-string, the original $64,000 question, and Dr Kellogg of cornflakes fame.
-
-
Bryson Not Reading Makes For a Rare Fail
- By John on 02-28-14
By: Bill Bryson
-
Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- By: Pauline Brown
- Narrated by: Vivienne Leheny
- Length: 6 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this groundbreaking audiobook, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence - or "the other AI", as Brown refers to it.
-
-
Good but too surface level.
- By gil nevo on 04-28-20
By: Pauline Brown
-
Sugar
- The World Corrupted: From Slavery to Obesity
- By: James Walvin
- Narrated by: Roger Davis
- Length: 10 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
How did a simple commodity, once the prized monopoly of kings and princes, become an essential ingredient in the lives of millions, before mutating yet again into the cause of a global health epidemic? Prior to 1600, sugar was a costly luxury, the domain of the rich. But with the rise of the sugar colonies in the New World over the following century, sugar became cheap, ubiquitous, and an everyday necessity. Less than 50 years ago, few people suggested that sugar posed a global health problem.
-
-
I should have listened to the other reviews
- By L. Bergman on 12-31-18
By: James Walvin
-
Audacity of Hops
- The History of America's Craft Beer Revolution
- By: Tom Acitelli, Tony Magee - foreword
- Narrated by: Mike Chamberlain
- Length: 19 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
Based on extensive archival research as well as interviews with the movement's key players going back to the 1960s, this acclaimed book is the most comprehensive chronicle yet of one of the most interesting and lucrative culinary trends in the US since World War II. Acitelli weaves the story of the rise of American craft beer into the tales of trends like Slow Food and the rebirth of America's urban areas, and paints an unforgettable portrait of plucky entrepreneurial triumph.
-
-
learned a lot of information
- By Derek b. on 05-19-24
By: Tom Acitelli, and others
-
Bourbon Empire
- The Past and Future of America's Whiskey
- By: Reid Mitenbuler
- Narrated by: Brian O'Neill
- Length: 10 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
Unraveling the many myths and misconceptions surrounding America's most iconic spirit, Bourbon Empire traces a history that spans frontier rebellion, Gilded Age corruption, and the magic of Madison Avenue. Whiskey has profoundly influenced America's political, economic, and cultural destiny, just as those same factors have inspired the evolution and unique flavor of the whiskey itself.
-
-
Great whiskey history great American history
- By Larry G. on 06-16-15
By: Reid Mitenbuler
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- By: Patrick Hanlon
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
-
Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
By: Patrick Hanlon
-
Trade-Off
- Why Some Things Catch On, and Others Don't
- By: Kevin Maney
- Narrated by: Dennis Holland
- Length: 6 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
-
-
No Trade-Offs for Reading Trade-Off
- By Joshua Kim on 06-10-12
By: Kevin Maney
-
Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- By: Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
-
-
Lets you in on the secret...
- By Jeff on 07-06-08
By: Rob Walker
-
The Great A&P and the Struggle for Small Business in America, Second Edition
- By: Marc Levinson
- Narrated by: William Hughes
- Length: 12 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
From modest beginnings as a tea shop, the Great Atlantic & Pacific Tea Company became the largest retailer in the world. It was a juggernaut, with nearly 16,000 stores. But its explosive growth made it a mortal threat to mom-and-pop grocery stores across the nation. Main Street fought back tooth and nail, leading the Hoover, Roosevelt, and Truman administrations to investigate the Great A&P. In a remarkable court case, the government pressed criminal charges against the company for selling food too cheaply - and won.
By: Marc Levinson
-
Beeronomics
- How Beer Explains the World
- By: Johan Swinnen, Devin Briski
- Narrated by: Liam Gerrard
- Length: 8 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
Beeronomics examines key developments that have moved the brewing industry forward. Its most ubiquitous ingredient, hops, was used by the Hanseatic League to establish the export dominance of Hamburg and Bremen in the 16th century. During the late 19th century, bottom-fermentation led to the spread of industrial lager beer. Industrial innovations in bottling, refrigeration, and TV advertising paved the way for the consolidation and market dominance of major macrobreweries during the 20th century.
-
-
Beer is our world.
- By thfiv on 02-04-20
By: Johan Swinnen, and others
-
Cheap
- The High Cost of Discount Culture
- By: Ellen Ruppel Shell
- Narrated by: Lorna Raver
- Length: 11 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
From the shuttered factories of the rust belt to the look-alike strip malls of the sun belt---and almost everywhere in between---America has been transformed by its relentless fixation on low price. This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time---the engine of globalization, outsourcing, planned obsolescence, and economic instability in an increasingly unsettled world.
-
-
You Get What You Pay For?
- By Roy on 07-26-09
-
Citizen Coke
- The Making of Coca-Cola Capitalism
- By: Bartow J. Elmore
- Narrated by: William Hughes
- Length: 11 hrs and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
Outsourcing and a trim corporate profile enabled Coke to scale up production of a low-price beverage and realize huge profits. But the costs shed by Coke have fallen on the public at large. Coke now uses an annual 79 billion gallons of water, an increasingly precious global resource, and its reliance on corn syrup has helped fuel our obesity crisis. Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs.
-
-
Highly Recommend
- By Laura on 02-22-20
By: Bartow J. Elmore