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Hit Makers
- The Science of Popularity in an Age of Distraction
- Narrated by: Derek Thompson
- Length: 11 hrs and 34 mins
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Publisher's summary
Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters but rather their friends, followers, and imitators - the audience of your audience.
In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste", and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold yet sneakily recognizable.
All businesses, artists, and people looking to promote themselves and their work want to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the 21st century - people's attention.
From the dawn of impressionist art to the future of Facebook, from Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.
In Hit Makers, Derek Thompson investigates:
- The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses
- Why Facebook is the world's most important modern newspaper
- How advertising critics predicted Donald Trump
- The fifth grader who accidentally launched "Rock Around the Clock", the biggest hit in rock and roll history
- How Barack Obama and his speechwriters think of themselves as songwriters
- How Disney conquered the world - but the future of hits belongs to savvy amateurs and individuals
- The French collector who accidentally created the Impressionist canon
- Quantitative evidence that the biggest music hits aren't always the best
- Why almost all Hollywood blockbusters are sequels, reboots, and adaptations
- Why one year - 1991 - is responsible for the way pop music sounds today
- Why another year - 1932 - created the business model of film
Critic reviews
"Enthralling - full of 'aha' moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off." (Adam Grant, Wharton professor and New York Times best-selling author of Originals and Give and Take)
“While giving Lady Luck her due, Thompson studiously examines the myriad factors that make the things we buy, like and follow so irresistible: whether Facebook, TV shows such as Seinfeld, Bumble (the app, not the insect), even favorite lullabies. In Hit Makers, his first book, Thompson tackles this mystery with solid research, ready wit and catchy aphorisms...a wonderful book.” (USA Today)
“Hit Makers is thoughtful and thorough, a compelling book...a terrific look at what makes a hit, from the Mona Lisa to Donald Trump.” (Vox)
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How to Make It in the New Music Business, since its first publication in 2016, has become the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by ambitious individuals and music schools across the world and considered "the best how-to book of its kind" (Music Connection), this essential work has inspired tens of thousands of aspiring artists to stop waiting around for that "big break" and take matters into their own hands.
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If you have anything to do with music...READ THIS!
- By Phillip and Leslie T. on 08-27-23
By: Ari Herstand
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The Bedroom Super Producer
- Take the Secret Oath. Join an Elite Order of Composers. Quit Your Nine-to-Five, and Earn Six Figures.
- By: J.T. Cloutier
- Narrated by: Cj.Mac
- Length: 2 hrs and 34 mins
- Unabridged
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Would you have the patience and drive to change your mind state, music production techniques, and health habits to sustain this highly demanding way of life? This step-by-step guide to music composer lifestyle design teaches how J.T. went from a six-figure job in a Fortune 500 company to composing music full-time, almost doubling his revenues within the first two years; how to compose, sound, and live like the pros; how to monetize every second spent in front of your equipment, making sounds and songs; and more.
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Motivational
- By Marcus Butler on 05-30-24
By: J.T. Cloutier
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Blockbusters
- Hit-making, Risk-taking, and the Big Business of Entertainment
- By: Anita Elberse
- Narrated by: Renee Raudman
- Length: 11 hrs and 44 mins
- Unabridged
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What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment.
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I love the autobook the only thing I have
- By brycesp on 03-31-17
By: Anita Elberse
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The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- By: Tim Wu
- Narrated by: Marc Cashman
- Length: 15 hrs and 26 mins
- Unabridged
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In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.
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It's Been Sold
- By Mr. Ess on 10-24-16
By: Tim Wu
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Six-Figure Musician: How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business
- Music Marketing [dot] com Presents
- By: David Hooper
- Narrated by: Chris Caldwell
- Length: 7 hrs and 39 mins
- Unabridged
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You're in a career where it's considered "normal" to be broke. If you were doing anything else for a living, you'd have given up by now.
And I'm sure there are people in your life who wish you'd do just that... They want you to settle down, get a "real" job, and make music a hobby. Screw 'em. The truth is, if you know what to do, you can make a lot of money as a musician. This book shows you what to do.
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Nothing new
- By Devo Spice on 07-11-15
By: David Hooper
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Start Your Music Business
- How to Earn Royalties, Own Your Music, Sample Music, Protect Your Name & Structure Your Music Business
- By: Audrey K. Chisholm Esq.
- Narrated by: Nader Nadernejad
- Length: 2 hrs and 21 mins
- Unabridged
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Start Your Music Business is a simple guide for songwriters, producers, music publishers, independent record labels, artists, bands, musicians, and individuals in the music industry who want to legally start and grow a successful music business.
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Great Content, Bad Narration
- By Michelle McKenzie on 10-22-17
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How to Make It in the New Music Business (3rd Edition)
- Practical Tips on Building a Loyal Following and Making a Living as a Musician
- By: Ari Herstand
- Narrated by: Ari Herstand
- Length: 19 hrs and 47 mins
- Unabridged
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Overall
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Performance
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Story
How to Make It in the New Music Business, since its first publication in 2016, has become the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by ambitious individuals and music schools across the world and considered "the best how-to book of its kind" (Music Connection), this essential work has inspired tens of thousands of aspiring artists to stop waiting around for that "big break" and take matters into their own hands.
-
-
If you have anything to do with music...READ THIS!
- By Phillip and Leslie T. on 08-27-23
By: Ari Herstand
-
The Bedroom Super Producer
- Take the Secret Oath. Join an Elite Order of Composers. Quit Your Nine-to-Five, and Earn Six Figures.
- By: J.T. Cloutier
- Narrated by: Cj.Mac
- Length: 2 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
Would you have the patience and drive to change your mind state, music production techniques, and health habits to sustain this highly demanding way of life? This step-by-step guide to music composer lifestyle design teaches how J.T. went from a six-figure job in a Fortune 500 company to composing music full-time, almost doubling his revenues within the first two years; how to compose, sound, and live like the pros; how to monetize every second spent in front of your equipment, making sounds and songs; and more.
-
-
Motivational
- By Marcus Butler on 05-30-24
By: J.T. Cloutier
-
Blockbusters
- Hit-making, Risk-taking, and the Big Business of Entertainment
- By: Anita Elberse
- Narrated by: Renee Raudman
- Length: 11 hrs and 44 mins
- Unabridged
-
Overall
-
Performance
-
Story
What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment.
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I love the autobook the only thing I have
- By brycesp on 03-31-17
By: Anita Elberse
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Mastering Melody Writing
- A Songwriter’s Guide to Hookier Songs with Pattern, Repetition, and Arc
- By: Clay Mills, Bill O'Hanlon
- Narrated by: Ray Weaver
- Length: 3 hrs and 27 mins
- Unabridged
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Multi-hit songwriter Clay Mills breaks down the mystery of melody writing to give your songs an edge with the PRA method. Learn how to write inspiring songs without waiting for inspiration.
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Practical advice from a successful pro
- By jf on 08-03-24
By: Clay Mills, and others
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Flip the Script
- Getting People to Think Your Idea Is Their Idea
- By: Oren Klaff
- Narrated by: Oren Klaff
- Length: 6 hrs and 16 mins
- Unabridged
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If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist. What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you.
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Riveting. BLEW, MY, MIND
- By Justin on 09-19-19
By: Oren Klaff
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Spotify Profits 2.0
- Music Marketing and Business Strategies for the New Singles Economy
- By: Chris Greenwood
- Narrated by: Chris Greenwood
- Length: 3 hrs and 2 mins
- Unabridged
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With a million monthly Spotify listeners and 130 million streams, Chris knows how to harness the power of this incredible music sharing platform. He understands how to trigger the algorithm, how to pitch and get added to editorial playlists, and how to co-create with other artists to enhance your profile and your reach.
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More of a rant and subtle sails pitch
- By James Homme on 03-29-24
By: Chris Greenwood
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The Addiction Formula
- A Holistic Approach to Writing Captivating, Memorable Hit Songs. With 317 Proven Commercial Techniques & 331 Examples
- By: Friedemann Findeisen
- Narrated by: Friedemann Findeisen
- Length: 3 hrs and 45 mins
- Unabridged
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Discover the songwriting technique used in 97% of all hit songs. Music is a tough industry to break into. With production gear being affordable for the first time in history, it seems like everyone is making music these days. Getting noticed in the continuous stream of information that is the Internet seems almost impossible. But: There is a technique designed specifically to captivate and hook an audience and with The Addiction Formula, you can learn it in a couple of hours.
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I’m a successful producer for Sony, and this STILL upped my game.
- By SpookyRockstar on 04-09-18
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Music Business & Marketing Accelerator Using Instagram
- A Musicians Guide for Gaining Followers, Building Your Personal Brand, Selling Music While Leveraging Social Media and Online Advertising
- By: Chris Greenwood
- Narrated by: Chris Greenwood
- Length: 2 hrs and 32 mins
- Unabridged
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Many musical artists fail to utilize social media effectively, finding it confusing or overwhelming. They create a few posts, don’t see results, and immediately give up. But there are strategies to follow that have been tried and tested by musicians like you. These methods will help you get your name out there, monetize music, and find heights of success you never imagined. Music Business & Marketing Accelerator Using Instagram is a resource for any singer, songwriter, rapper, or producer who wants to make a splash on the internet.
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heavy self promotion leads light in relevant content
- By Amazon Customer on 08-27-22
By: Chris Greenwood
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Music Production 2022+ Edition
- Everything You Need to Know About Producing Music, Studio Recording, Mixing, Mastering and Songwriting in 2022 & Beyond
- By: Tommy Swindali
- Narrated by: Nathan Ashcroft
- Length: 6 hrs and 7 mins
- Unabridged
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This audiobook collection will show you whether you want to build a studio, work in one, start a label, or just make better music. If you are a beginner, this audiobook will lead you in the right direction in the least amount of time. Or if you have some experience, you will definitely find new insights. Save yourself months of going through low quality YouTube tutorials, and get all the information you need in one place.
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STAY AWAY FROM THIS BOOK!!
- By dwight marcus glodell on 02-22-23
By: Tommy Swindali
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How to Live on 24 Hours a Day
- By: Arnold Bennett
- Narrated by: Jim Roberts
- Length: 1 hr and 25 mins
- Unabridged
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Arnold Bennett was an English novelist and author. Among his most popular novels are The Grand Babylon Hotel and Anna of the Five Towns. However, none of his novels approached the popularity of his little book, "How to Live on Twenty-Four Hours a Day." It caused a sensation when first printed and continues to be printed and widely read today. In it, he offers practical advice on how one might live (as opposed to just existing ) within the confines of 24 hours a day.
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A bit dated but still.....
- By Edward on 05-30-09
By: Arnold Bennett
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All You Need to Know About the Music Business (11th Edition)
- By: Donald S. Passman
- Narrated by: Gibson Frazier
- Length: 22 hrs and 27 mins
- Unabridged
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For more than thirty years, All You Need to Know About the Music Business has been universally regarded as the definitive guide to the music industry. Now in its eleventh edition, Passman leads novices and experts alike through what has been the most profound change in the music business since the days of wax cylinders and piano rolls: streaming. For the first time in history, music is no longer monetized by selling something—it’s monetized by how many times a listener streams a song.
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Very thorough!
- By Jeff Stauffer on 05-09-24
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Music Marketing Promotions Guide
- Over 21 Tested and Proven Hollywood Marketing Strategies to Promote Every Song You Release
- By: Chris Greenwood
- Narrated by: Chris Greenwood
- Length: 1 hr and 13 mins
- Unabridged
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What you'll learn: Why marketing starts when the pad hits the paper! How to create engaging marketing images for FREE. How to create lyric cards and videos to promote your music. Sell your music without sounding like a salesman. Four secrets to hitting the Billboard Charts without getting signed or being a household name! How to create a marketing plan that ensures your song is successful.
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Good information
- By Amazon Customer on 09-30-21
By: Chris Greenwood
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Artist Management for the Music Business
- By: Paul Allen
- Narrated by: Christopher Ragland
- Length: 9 hrs and 41 mins
- Unabridged
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Anyone managing an artist's career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career.
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Great book but Missing "attached PDF"
- By CH on 09-09-22
By: Paul Allen
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Music Production 2024+ Edition
- Everything You Need to Know About Producing, Studio Recording, Mixing, Mastering and Songwriting in 2024 & Beyond: (2 Book Bundle)
- By: Tommy Swindali
- Narrated by: Nathan Ashcroft
- Length: 6 hrs and 21 mins
- Unabridged
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Whether you want to build a studio, work in one, start a label or just make better music. If you are a beginner, this book will lead you in the right direction in the least amount of time. Or if you have some experience you will definitely find new insights.
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Learn the business side of music too
- By KelliG on 05-30-24
By: Tommy Swindali
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Making Money with Music
- Generate Over 100 Revenue Streams, Grow Your Fan Base, and Thrive in Today's Music Environment
- By: Randy Chertkow, Jason Feehan
- Narrated by: Timothy Andrés Pabon
- Length: 15 hrs and 7 mins
- Unabridged
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Making Money with Music gives you over 100 revenue streams and the knowledge on how to tap them. Whether you're a solo artist, band, DJ, EDM producer, or other musician, this book gives you strategies to generate revenue, grow your fan base, and thrive in today's technology-driven music environment. Plus, it lists hundreds of services, tools, and critical resources you need to run your business and maximize income.
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When practical logic and experience collide
- By Steve Almond on 12-29-23
By: Randy Chertkow, and others
What listeners say about Hit Makers
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Shaw
- 07-25-17
nothing break through about this book
a take on how Malcolm Gladwell would wright a book. needed more chapters or better story
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- McMatt
- 04-11-17
Loved this
Wonderful insights and delivery. I usually hate books that overanalyze the obvious but Derek found a way to uncover classic tropes among new topics.
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- Matt
- 04-22-18
Very good
This review requires fifteen words but I only wanted to write two words. Very good.
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- Anonymous User
- 08-19-20
Must read!
Great book and great insights! A must read for any creator on entrepreneur, even more so nowadays
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- Tiffany B.
- 04-13-19
Well done!
This book breaks down, in a very tangible way, the things that lure people in. He has taken a very easy, logical approach to the driving force behind "the hit". I love this and will definitely share.
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- Andrew Perdomo
- 04-14-22
Fascinating and amazing!
I really enjoyed this book. It severely depressed me at first, just understanding the way human culture works as a creator made me sad. But the connections Derek Thompson makes, the encouragements he offers, I will recommended this book to several people!
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- Williamb
- 05-26-18
Multiple perspectives on popularity
This is a must read for promoters and marketers. There is a lot of science backed with empirical observation here. There are lots of opinions, too. I would say that this book is effective at presenting the underpinnings of a variety of human attention, distraction and fascination. Not al of this is strictly scientific, but almost all of it is useful. The writing is quite good. The selections of content and examples are well done. I am neither marketer nor promoter, so the departure from the scientific underpinning was more disappointing to me than it might be to others. The writing is good enough and the content presented clear enough to carry through.
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- D
- 10-30-20
A very good listen
It's informative and thought provoking. It gives honest analysis with conclusions yet no real claim to "the answer." Enlightening.
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- Carson
- 06-25-17
Fantastic
Very thought provoking. Definitely some homerun usable ideas here. Thanks for writing this, quality recording as well.
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- M. Ottati
- 03-04-17
interesting and mesmerizing
interesting and mesmerizing, I'm going to listen to it again and again....lots of stuff to absorb
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