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How to Get a Meeting with Anyone
- The Untapped Selling Power of Contact Marketing
- Narrado por: Christopher Lane
- Duración: 8 h y 12 m
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Grandes primeros Títulos
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Resumen del Editor
The hard part just got easy.
You know how to sell - that's your job, after all - but getting CEOs and other VIPs to call you back is the tricky part.
So what if that impossible-to-reach person weren't so impossible to reach after all?
Hall of fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls "contact campaigns". Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever.
In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative contact campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results - results that other marketers considered impossible, with response rates as high as 100 percent; ROI in the tens, even thousands of percent; and costs per contact ranging from $0 to $10,000. Through real-life success stories, Heinecke lays out nearly two dozen categories of contact campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in the Wall Street Journal to unorthodox uses of social media, the phone, email, and snail mail to using his own cartoons to make connections. He also packs in plenty of tips on how to determine your targets, how to develop pitches, and how to gain allies in your contact's circle of influence.
How to Get a Meeting with Anyone provides you with a new toolkit you can put to work for you right away, so you can make the connections that are essential to your success.
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New Sales. Simplified.
- The Essential Handbook for Prospecting and New Business Development
- De: Mike Weinberg
- Narrado por: Mike Weinberg
- Duración: 8 h y 1 m
- Versión completa
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No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results.
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Forget everything you know about sales
- De Navo en 10-31-20
De: Mike Weinberg
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Get the Meeting!
- An Illustrative Contact Marketing Playbook
- De: Stu Heinecke
- Narrado por: Jonathan Yen
- Duración: 10 h y 16 m
- Versión completa
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Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke's innovative concept of Contact Marketing - using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent - has helped professionals around the world open more doors in their careers and reach new heights of success. Now, Heinecke shares the latest tips, tools, and tactics to help listeners break through to their top accounts in the most effective ways possible.
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Useless if you haven’t read the 1st book
- De Mickman8 en 10-14-20
De: Stu Heinecke
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How I Raised Myself from Failure to Success in Selling
- De: Frank Bettger
- Narrado por: Arthur Morey
- Duración: 6 h y 15 m
- Versión completa
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When Frank Bettger was 29, he was a failed insurance salesman. By the time he was 40, he owned a country estate and could have retired. What are the selling secrets that turned Bettger's life around from defeat to unparalleled success and fame as one of the highest-paid salesmen in America? The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected.
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A True Classic
- De Kindle Customer en 12-30-16
De: Frank Bettger
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Smart Calling, 3rd Edition
- Eliminate the Fear, Failure, and Rejection from Cold Calling
- De: Art Sobczak
- Narrado por: Art Sobczak
- Duración: 9 h y 42 m
- Versión completa
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In the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and sales trainer Art Sobczak packs even more powerful insight into what many people fear: prospecting by phone for new business.
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best book you can buy if you're in Sales
- De Memić en 09-03-20
De: Art Sobczak
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Seeing What Others Don't
- The Remarkable Ways We Gain Insights
- De: Gary Klein
- Narrado por: Christopher Lane
- Duración: 9 h
- Versión completa
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Insights—like Darwin's understanding of the way evolution actually works, and Watson and Crick's breakthrough discoveries about the structure of DNA-can change the world. We also need insights into the everyday things that frustrate and confuse us so that we can more effectively solve problems and get things done. Yet we know very little about when, why, or how insights are formed—or what blocks them. In Seeing What Others Don't, renowned cognitive psychologist Gary Klein unravels the mystery.
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Not enough actionable ideas
- De Blair en 02-24-15
De: Gary Klein
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How to Grow Your Business Like a Weed
- A Complete Strategy for Unstoppable Growth
- De: Stu Heinecke, Nicola Corzine - foreword
- Narrado por: David de Vries, Stu Heinecke, Hillary Huber
- Duración: 8 h y 25 m
- Versión completa
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Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable. How to Grow Your Business Like a Weed applies a model to business growth, examining the successful strategies that ordinary weeds use to spread, and prosper in almost any situation.
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Great book!
- De Hunter Patterson en 08-17-23
De: Stu Heinecke, y otros
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New Sales. Simplified.
- The Essential Handbook for Prospecting and New Business Development
- De: Mike Weinberg
- Narrado por: Mike Weinberg
- Duración: 8 h y 1 m
- Versión completa
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General
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Narración:
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Historia
No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results.
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Forget everything you know about sales
- De Navo en 10-31-20
De: Mike Weinberg
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Get the Meeting!
- An Illustrative Contact Marketing Playbook
- De: Stu Heinecke
- Narrado por: Jonathan Yen
- Duración: 10 h y 16 m
- Versión completa
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General
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Narración:
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Historia
Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke's innovative concept of Contact Marketing - using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent - has helped professionals around the world open more doors in their careers and reach new heights of success. Now, Heinecke shares the latest tips, tools, and tactics to help listeners break through to their top accounts in the most effective ways possible.
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Useless if you haven’t read the 1st book
- De Mickman8 en 10-14-20
De: Stu Heinecke
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The Dealmaker
- How to Succeed in Business & Life Through Dedication, Determination & Disruption
- De: Mauricio Umansky
- Narrado por: Mauricio Umansky
- Duración: 4 h y 58 m
- Versión completa
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After more than twenty years in the cutthroat real estate business, Mauricio Umansky has seen and heard it all. Now, he’s ready to share everything he’s learned throughout the highs and lows of his illustrious career in this part memoir, part leadership manifesto. From the challenges of his childhood to outgrowing his father’s textile company and falling out with his brother-in-law Rick Hilton, while also raising a family and maintaining a strong marriage for over twenty-five years, Umansky has plenty of advice and lessons for aspiring entrepreneurs and self-starters across all industries.
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Excellent Book
- De Estella Sneider en 07-03-23
De: Mauricio Umansky
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Sell It Like Serhant
- How to Sell More, Earn More, and Become the Ultimate Sales Machine
- De: Ryan Serhant
- Narrado por: Ryan Serhant
- Duración: 6 h y 13 m
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Through useful lessons, lively stories, and vivid examples, this book shows you how to employ Serhant's principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client, wondering what comes next; the next deal is already happening. And Serhant's practical guidance will show you how to juggle multiple deals at once and close all of them. Every. Single. Time.
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Best Sales Book I’ve Ever Read
- De Jennifer en 02-12-19
De: Ryan Serhant
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Fanatical Prospecting
- The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email and Cold Calling
- De: Jeb Blount, Mike Weinberg - foreword
- Narrado por: Jeb Blount, Jeremy Arthur
- Duración: 8 h y 21 m
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Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
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One of the best books on Sales!
- De Kathleen Fitzpatrick en 09-04-23
De: Jeb Blount, y otros
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Why Is It Always About You?
- The Seven Deadly Sins of Narcissism
- De: Sandy Hotchkiss, James F. Masterson MD - foreword
- Narrado por: Amanda Carlin
- Duración: 7 h y 13 m
- Versión completa
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In this groundbreaking audiobook, clinical social worker and psychotherapist Sandy Hotchkiss shows you how to cope with controlling, egotistical people who are incapable of the fundamental give-and-take that sustains healthy relationships. Exploring how individuals come to have this shortcoming, why you get drawn into their perilous orbit, and what you can do to break free, Hotchkiss describes the "Seven Deadly Sins of Narcissism" and their origins.
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Beyond Useful -Going to relisten often
- De SleezeyBoi en 04-21-20
De: Sandy Hotchkiss, y otros
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- De: David Hoffeld
- Narrado por: David Hoffeld
- Duración: 7 h y 52 m
- Versión completa
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Did you know that nearly half of salespeople fail to meet their quotas every year? Or that many of the most common sales behaviors drive down sales performance? In today's fiercely competitive marketplace, you can't afford to lose sales that should be yours. But with so much conflicting advice from self-proclaimed "gurus", how do you know which sales strategies actually work? Leading sales trainer, researcher, and CEO of Hoffeld Group David Hoffeld has the answer.
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Misunderstands both Science and Selling
- De Mike A en 04-25-17
De: David Hoffeld
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Giftology
- The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention
- De: John Ruhlin
- Narrado por: Drew Birdseye
- Duración: 2 h y 8 m
- Versión completa
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Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give. John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books. Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.
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Has one beautiful sentence
- De Robin Ruud en 07-05-17
De: John Ruhlin
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Thank You for Arguing, Third Edition
- What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
- De: Jay Heinrichs
- Narrado por: Jay Heinrichs
- Duración: 14 h y 34 m
- Versión completa
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The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specific groups and an eye-opening assortment of persuasive tricks, including Stalin's Timing Secret and the Yoda Technique. Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments, this audiobook is for you.
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I'm on my second "listening" of this one!
- De Maria en 05-26-18
De: Jay Heinrichs
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Start Where You Are
- A Guide to Compassionate Living
- De: Pema Chodron
- Narrado por: Joanna Rotté
- Duración: 6 h y 18 m
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Start Where You Are is an indispensable audiobook for cultivating fearlessness and awakening a compassionate heart. With insight and humor, Pema Chödrön offers guidance on how we can accept our flaws and embrace ourselves wholeheartedly as a prerequisite for developing compassion.
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No thank you
- De Susan V. en 06-22-21
De: Pema Chodron
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Games People Play
- The Basic Handbook of Transactional Analysis
- De: Eric Berne
- Narrado por: David Colacci
- Duración: 6 h y 33 m
- Versión completa
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Over 40 years ago, Games People Play revolutionized our understanding of what really goes on during our most basic social interactions. More than five million copies later, Dr. Eric Berne's classic is as astonishing and revealing as it was on the day it was first published. We play games all the time---sexual games, marital games, power games with our bosses, and competitive games with our friends.
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Great book but not suited for audio
- De Griggah en 05-10-15
De: Eric Berne
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Gap Selling: Getting the Customer to Yes
- How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
- De: Keenan
- Narrado por: Keenan
- Duración: 5 h y 47 m
- Versión completa
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People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.
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SPIN selling with more EQ mixed in
- De Amazon Customer en 09-28-19
De: Keenan
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The 16 Undeniable Laws of Communication
- Apply Them and Make the Most of Your Message
- De: John Maxwell
- Narrado por: John Maxwell
- Duración: 8 h y 57 m
- Versión completa
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John C. Maxwell has been a public speaker and motivational teacher for more than fifty years. He is one of only eight people on the planet who have been awarded Toastmaster’s Golden Gavel and been inducted into the National Speakers' Association Hall of Fame. In The 16 Undeniable Laws of Communication: Apply Them and Make the Most of Your Message, he shares everything he’s learned from a lifetime of communication.
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Another Maxwell classic!
- De Gibril S. Mansaray en 05-08-23
De: John Maxwell
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Hyperfocus
- How to Be More Productive in a World of Distraction
- De: Chris Bailey
- Narrado por: Chris Bailey
- Duración: 6 h y 40 m
- Versión completa
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Our attention has never been as overwhelmed as it is today. Many of us recognize that our brains struggle to multitask. Despite this, we feel compelled to do so anyway while we fill each moment of our lives to the brim with mindless distraction. Hyperfocus provides profound insights into how you can best take charge of your attention to achieve a greater sense of purpose and productivity throughout the day.
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Buzzwords and Common Sense
- De RGT en 09-09-18
De: Chris Bailey
Lo que los oyentes dicen sobre How to Get a Meeting with Anyone
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- WF2
- 12-07-18
I re-read and listened to this book 3 times
best actionable advice I have read in years. thank you Stu. tremendously easy, fun, and will add $2,000,000.00 usd to my personal income quickly
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- Sleepyhead
- 02-18-17
This book makes my head swell with awesome ideas!
I originally thought this book was a summary of creative marketing techniques, but it's so much more. it's a treasure trove of ideas + step-by-step instructions on how to execute and follow up. I'm going to make a habit of rereading this book every year to keep up with the lessons I learned.
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- Victor Gichun
- 08-20-16
must read book
The best book you can read about contact marketing.
If you struggling to reach CEOs of big companies, after you read this book it will be not a problem at all anymore.
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- Rob McCann
- 01-22-19
Okay, but a bit repetitive
I loved the idea of this book, offering anecdotes on how to connect with your targets. The stories were compelling, but the examples feel quite dated, such as the reading/spelling of various web sites where you can find target data (put that in the book notes). Also seemed like many of the anecdotes boiled down to "send them a customized cartoon", which isn't totally applicable to a non-media based sales process.
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- Keitha M.
- 08-15-16
Great ideas and resources
This book provided practical guidance regarding developing a contact campaign. The list of resources were very helpful as well. I enjoyed the book.
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- Diana
- 04-19-16
If You Love Selling, You'll Love This Book
I think anyone who's really good a getting through to new business contacts, would agree, we're always looking to do better and improve our chances to win new professional relationships.
This book is my latest discovery of how to do that!
Enjoy!
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- Giwa
- 04-08-16
"My word choice, Tangible"
Great content with properly structured application and resource instruction. I like books that begin improving business model as soon as you read them.
My word quote for this piece is tangible!
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- Sheila Cherian
- 11-22-16
Guerrilla marketing rehash...
There are some cutesy ideas in this book. If you haven't read Levinson's then it could be an entertaining read.
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- RhettR
- 10-02-20
Contact Marketing: This book is Full of Great Info
This book is so full of ideas, it hurt. I got tried of taking notes and wondered how I could implement it all. One Bite at a time, there is a lot of info crammed into this book. Worth every penny I paid.
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- Kindle Customer
- 10-04-18
interesting
some good take aways and I'm glad I listened - wish I had reviewed sooner ;)
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