Noise
A Flaw in Human Judgment
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Narrated by:
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Jonathan Todd Ross
About this listen
From the best-selling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.
Imagine that two doctors in the same city give different diagnoses to identical patients - or that two judges in the same courthouse give markedly different sentences to people who have committed the same crime. Suppose that different interviewers at the same firm make different decisions about indistinguishable job applicants - or that when a company is handling customer complaints, the resolution depends on who happens to answer the phone. Now imagine that the same doctor, the same judge, the same interviewer, or the same customer service agent makes different decisions depending on whether it is morning or afternoon, or Monday rather than Wednesday. These are examples of noise: variability in judgments that should be identical.
In Noise, Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein show the detrimental effects of noise in many fields, including medicine, law, economic forecasting, forensic science, bail, child protection, strategy, performance reviews, and personnel selection. Wherever there is judgment, there is noise. Yet, most of the time, individuals and organizations alike are unaware of it. They neglect noise. With a few simple remedies, people can reduce both noise and bias, and so make far better decisions.
Packed with original ideas, and offering the same kinds of research-based insights that made Thinking, Fast and Slow and Nudge groundbreaking New York Times best sellers, Noise explains how and why humans are so susceptible to noise in judgment - and what we can do about it.
Cover design © HarperCollins Publishers 2021
* This audiobook contains a downloadable PDF which includes figures from the book.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2021 Daniel Kahneman , Olivier Sibony, Cass R. Sunstein. Cover design © HarperCollins Publishers 2021 (P)2021 Random House AudioListeners also enjoyed...
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I know my own mind. I am able to assess others in a fair and accurate way. These self-perceptions are challenged by leading psychologists Mahzarin R. Banaji and Anthony G. Greenwald as they explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality. Blindspot is the authors’ metaphor for the portion of the mind that houses hidden biases.
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Difficult to interpret.
- By Ryan Arnold on 12-21-15
By: Mahzarin R. Banaji, and others
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Superminds
- The Surprising Power of People and Computers Thinking Together
- By: Thomas W. Malone
- Narrated by: Mel Foster
- Length: 11 hrs and 11 mins
- Unabridged
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Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.
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"Why did a Kenyan immigrant win the 2008 election"
- By RealTruth on 07-11-18
By: Thomas W. Malone
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Leadership BS
- Fixing Workplaces and Careers One Truth at a Time
- By: Jeffrey Pfeffer
- Narrated by: Mike Chamberlain
- Length: 7 hrs and 51 mins
- Unabridged
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In Leadership BS Jeffrey Pfeffer shines a bright light on the leadership industry, showing why it's failing and how it might be remade. He sets the record straight on the oft-made prescriptions for leaders to be honest, authentic, and modest; tell the truth; build trust; and take care of others. By calling BS on so many of the stories and myths of leadership, he gives people a more scientific look at the evidence and better information to guide their careers.
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Antidote to Bromides from Leadership Gurus
- By Sean Lannan on 09-23-15
By: Jeffrey Pfeffer
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Why Trust Science?
- The University Center for Human Values, Book 1
- By: Naomi Oreskes
- Narrated by: John Chancer, Kelly Burke, Kerry Shale, and others
- Length: 8 hrs and 27 mins
- Unabridged
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Do doctors really know what they are talking about when they tell us vaccines are safe? Should we take climate experts at their word when they warn us about the perils of global warming? Why should we trust science when our own politicians don't? In this landmark book, Naomi Oreskes offers a bold and compelling defense of science, revealing why the social character of scientific knowledge is its greatest strength - and the greatest reason we can trust it.
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Perfect Production of an Excellent Work
- By Andrew Mazibrada on 01-15-20
By: Naomi Oreskes
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Gifts Differing
- Understanding Personality Type
- By: Isabel Briggs Myers, Peter B. Myers - with
- Narrated by: Patricia Rodriguez
- Length: 8 hrs and 21 mins
- Unabridged
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Like a thumbprint, personality type provides an instant snapshot of a person's uniqueness. Drawing on concepts originated by Carl Jung, this audiobook distinguishes four categories of personality styles and shows how these qualities determine the way you perceive the world and come to conclusions about what you've seen. It then explains what they mean for your success in school, at a job, in a career, and in your personal relationships.
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half/half
- By Lillianne on 03-19-19
By: Isabel Briggs Myers, and others
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More Than You Know
- Finding Financial Wisdom in Unconventional Places
- By: Michael J. Mauboussin
- Narrated by: Sean Runnette
- Length: 7 hrs and 27 mins
- Unabridged
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Since its first publication, Michael J. Mauboussin's popular guide to wise investing has been translated into eight languages and has been named best business book by BusinessWeek and best economics book by Strategy+Business. Now updated to reflect current research and expanded to include new chapters on investment philosophy, psychology, and strategy and science as they pertain to money management.
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Liked it better when it was written by Taleb
- By Ian on 11-24-18
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The End of Average
- How We Succeed in a World That Values Sameness
- By: Todd Rose
- Narrated by: Fred Sanders
- Length: 6 hrs and 31 mins
- Unabridged
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Are you above average? Is your child an A student? Is your employee an introvert or an extrovert? Every day we are measured against the yardstick of averages, judged according to how close we come to it or how far we deviate from it. The assumption that metrics comparing us to an average—like GPAs, personality test results, and performance review ratings—reveal something meaningful about our potential is so ingrained in our consciousness that we don't even question it. That assumption, says Harvard's Todd Rose, is spectacularly—and scientifically—wrong.
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Good intentions, terrible execution
- By Kristofer Jarl on 05-06-19
By: Todd Rose
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- By: Morten Münster
- Narrated by: David Bateson
- Length: 9 hrs and 27 mins
- Unabridged
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With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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Great, practical summary of behaviour design
- By Elena on 06-01-21
By: Morten Münster
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Ungifted
- Intelligence Redefined
- By: Scott Barry Kaufman
- Narrated by: Walter Dixon
- Length: 11 hrs and 36 mins
- Unabridged
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In Ungifted, cognitive psychologist Scott Barry Kaufman - who was relegated to special education as a child - sets out to show that the way we interpret traditional metrics of intelligence is misguided. Kaufman explores the latest research in genetics and neuroscience, as well as evolutionary, developmental, social, positive, and cognitive psychology, to challenge the conventional wisdom about the childhood predictors of adult success. He reveals that there are many paths to greatness, and argues for a more holistic approach to achievement that takes into account each young person’s personal goals, individual psychology, and developmental trajectory.
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Great content for the intellectually curious
- By ZestyFresh on 08-11-17
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The Halo Effect
- ...and the 8 Other Business Delusions That Deceive Managers
- By: Phil Rosenzweig
- Narrated by: Jim Manchester
- Length: 6 hrs and 57 mins
- Unabridged
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Performance
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Story
Much of our business thinking is shaped by delusions that distort our understanding of the real reasons for a company's performance. The most pervasive delusion is the Halo Effect. When a company's sales and profits are up, people often conclude that it has a brilliant strategy, a visionary leader, capable employees, and a superb corporate culture. When performance falters, they conclude the opposite. In fact, little may have changed.
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slow start
- By michael on 01-03-10
By: Phil Rosenzweig
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Toyota Kata
- Managing People for Improvement, Adaptiveness and Superior Results
- By: Mike Rother
- Narrated by: Todd Belcher
- Length: 7 hrs and 16 mins
- Unabridged
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This game-changing book puts you behind the curtain at Toyota, providing new insight into the legendary automaker's management practices and offering practical guidance for leading and developing people in a way that makes the best use of their brainpower. Drawing on six years of research into Toyota's employee-management routines, Toyota Kata examines and elucidates, for the first time, the company's organizational routines - called kata - that power its success with continuous improvement and adaptation.
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This is NOT an entry level book.
- By Keenan on 09-13-24
By: Mike Rother
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You're About to Make a Terrible Mistake!
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A "brilliant, fun, and wise" (Cass R. Sunstein) tour of nine common business decision-making traps - and practical tools for avoiding them - from a professor of strategic thinking.
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Just made my top ten biz books list
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HBR's 10 Must Reads on Managing Yourself, Vol. 2
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Not Volume 2
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An overly long Nudge in the right direction
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Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.
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Doesn’t include a Pdf of the images the book calls out
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pretty chill book
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A "brilliant, fun, and wise" (Cass R. Sunstein) tour of nine common business decision-making traps - and practical tools for avoiding them - from a professor of strategic thinking.
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Just made my top ten biz books list
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HBR's 10 Must Reads on Managing Yourself, Vol. 2
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Great book if it's your first about Behav. Econ
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Forty years ago Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original studies undoing our assumptions about the decision-making process. Their papers showed the ways in which the human mind erred systematically when forced to make judgments about uncertain situations. Their work created the field of behavioral economics, revolutionized Big Data studies, advanced evidence-based medicine, led to a new approach to government regulation, and made Michael Lewis' work possible.
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Behind the scenes of amazing science
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In the 21st century, humanity is reaching new heights of scientific understanding - and at the same time appears to be losing its mind. How can a species that developed vaccines for COVID-19 in less than a year produce so much fake news, medical quackery, and conspiracy theorizing? Pinker rejects the cynical cliché that humans are an irrational species - cavemen out of time saddled with biases, fallacies, and illusions.
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Steven Pinker's Frozen Worldview from the 90s
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great book not a great audiobook
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In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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Good lessons, mediocre science?
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Life Is What You Make It
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Ankita Sharma has the world at her feet. She is young, good-looking and smart and has tonnes of friends and boys swooning over her. College life is what every youngster dreams of, and she also manages to get into a premier management school for her MBA. Six months later she is a patient in a mental health hospital. How did Ankita get here? What were the events that led to this? Will she ever get back her life again? Life has cruelly and coldly snatched that which meant the most to her, and she must now fight to get it all back.
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Sludge
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We've all had to fight our way through administrative sludge-filling out complicated online forms, mailing in paperwork, standing in line at the motor vehicle registry. This kind of red tape is a nuisance, but, as Cass Sunstein shows in Sludge, it can also also impair health, reduce growth, entrench poverty, and exacerbate inequality.
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Nice annex to Nudge
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The Sh*t They Never Taught You: What You Can Learn from Books
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Have you ever stumbled upon a piece of life-changing knowledge that made you think: Why the hell didn't someone tell me this sooner? Millions of people have listened to Adam and Adam on the What You Will Learn podcast, where they have spent tens of thousands of hours studying the best ideas from the greatest minds on the planet. Their most frequently asked question: What is the best lesson you've come across? While you'd think a simple question would have a simple answer, it didn't - until now.
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great book definitely worth a listen
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Cognitive Biases in a Nutshell: How to Spot and Stop the Hiccups in Our Thinking Process
- By: Thinknetic
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- Unabridged
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Do you have a problem that you can’t see your way around, no matter how hard you try? You may be looking for the answer outside when the obstacles lie within. We’re all biased. You may have read the above and already your mind is raising its defenses. No...not me. I haven’t got a biased bone in my body. The fact is: You do. So does everyone around you. Cognitive Biases in a Nutshell will help you to identify and correct the cognitive biases you fall prey to in your everyday life.
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Easy to digest
- By AdamD on 03-18-22
By: Thinknetic
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Payoff
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- Unabridged
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Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way much of what we do can be defined as being motivators. From the boardroom to the living room, our role as motivators is complex, and the more we try to motivate partners and children, friends and coworkers, the clearer it becomes that the story of motivation is far more intricate and fascinating than we've assumed.
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Excellent Tips on Motivating People
- By A. Yoshida on 12-11-16
By: Dan Ariely
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Black-and-White Thinking
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- By: Kevin Dutton
- Narrated by: Theo Solomon
- Length: 12 hrs
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A groundbreaking and timely audiobook about how evolutionary biology can explain our black-and-white brains, and a lesson in how we can escape the pitfalls of binary thinking.
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Bad
- By Brandon Cashen on 08-24-23
By: Kevin Dutton
What listeners say about Noise
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Jamvan
- 07-13-21
Informative, but very long winded
Like his previous book(s), it is best read or viewed in an abridged form or through a summery. It's written like a high schooler was 300 words short on an essay. Great information and is very thought pravocating.
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1 person found this helpful
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- Dimitar Nikolov
- 08-24-21
great book
another great book from this author. this should be studied in school. very useful.
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- Rurik McKaiser
- 06-09-21
An absolute seminal must read
This is one of the most well researched books in any field that I have ever written.
Do yourself a favour and read and reread then read this book again.
A true masterpiece.
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- Joshua
- 09-26-21
Extremely informative
Extremely informative and surprisingly common sense. A lot of useful information for common life, and a bit terrifying.
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- Alireza
- 09-02-22
concepts of book should be taught in high school
Excellent and informative book supported by scientific evidence. Kahnmann has so much to teach us. the performance of the narrator was also excellent
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- Adam R. Walker
- 05-16-23
Decent
This book was not as memorable as his others, but a good introduction to the difference between noise and bias and importance of recognizing noise while evaluating systems.
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- Alfredo Cisneros Pineda
- 03-15-24
Changed my perspective on solving daily and academic issues.
It is a bit slow in some chapters. It was hard to follow when the examples where to specific and detailed.
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- Mario K.
- 05-19-21
Very Interesting Book
Just as good and interesting as his other book
“ Thinking , fast & slow “ .
Thank you Daniel Kahneman
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7 people found this helpful
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- BrianBrawdy
- 05-18-21
I now have two ways to address Noise
Prior to this great book, I addressed noise with a simple mantra...
You can’t spell Brian without the “I” in idiot. Thank you for helping me to not seem totally crazy!
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5 people found this helpful
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- Sara S
- 12-30-21
Skip audio version, consider e-book or hardcover
This book is quite different in both content and style from Thinking, Fast and Slow, which I found to be enormously interesting even though I was familiar with most of its content. It was also nicely structured and well written.
In contrast, Noise is a typical business book that repackages ideas and tools that have been around for a long time, extends them a bit, gives them a slightly different spin, and then repeats a handful of ideas over and over. Unfortunately, unlike the best books of that genre, this one is three times longer than it needs to be, is not well written, and does not have good narration. On the plus side, their Mediating Assessment Protocol is a nice integration of decision-making processes that have been researched and recommended by experts for decades. There is also some useful information in the Appendices. I ended up buying the hardcover and returning the audio version so that I could more easily focus on the useful content.
I found the narrator's style to be unpleasant to listen to. It seems like he tried to make the content interesting by frequently changing the inflection of his voice. The result is that it sounds the way some people do when they talk to a pet or a small child.
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