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Platform
- Get Noticed in a Noisy World
- Narrated by: Michael Hyatt
- Length: 5 hrs and 13 mins
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Publisher's summary
In Platform, Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.
To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.
Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.
In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key is to build a platform. It has never been easier, less expensive, or more possible than right now.
The book includes:
- Proven strategies,
- Easy-to-replicate formulas, and
- Practical tips.
Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed - and win big! - in an increasingly noisy world.
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Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses.
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It was an okay book, but I preferred "The E-Myth"
- By Helpful Reviewer on 10-20-11
By: Gary Vaynerchuk
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Halftime
- Moving from Success to Significance
- By: Bob Buford
- Narrated by: Max Bloomquist
- Length: 5 hrs and 37 mins
- Unabridged
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Your midlife doesn't have to be a crisis. In fact, the second half of your life can be better than the first. Let bestselling author Bob Buford show you how.
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Nothing new, very superficial
- By Luis Fernandez Cervantes on 05-07-11
By: Bob Buford
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One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 6 hrs and 15 mins
- Unabridged
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Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
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So much fluff.
- By Daniella on 05-17-19
By: Brendan Kane
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Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Length: 8 hrs and 2 mins
- Unabridged
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Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
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85% fluff and 15% value.
- By Michael Bowie on 04-09-18
By: Gary Vaynerchuk
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Jab, Jab, Jab, Right Hook
- How to Tell Your Story in a Noisy Social World
- By: Gary Vaynerchuk
- Narrated by: John Hopkinson
- Length: 5 hrs and 41 mins
- Unabridged
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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of "Crush It!" and "The Thank You Economy" with a fresh spin, "Jab, Jab, Jab, Right Hook" is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition.
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Deceptively outdated, don’t waste time or money
- By Tim on 12-05-23
By: Gary Vaynerchuk
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Radical Candor: Fully Revised & Updated Edition
- Be a Kick-Ass Boss Without Losing Your Humanity
- By: Kim Scott
- Narrated by: Teri Schnaubelt
- Length: 11 hrs and 55 mins
- Unabridged
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The idea is simple: You don't have to choose between being a pushover and a jerk. Using Radical Candor - avoiding the perils of Obnoxious Aggression, Manipulative Insincerity, and Ruinous Empathy - you can be kind and clear at the same time. Kim Scott was a highly successful leader at Google before decamping to Apple, where she developed and taught a management class.
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Odd Beginning in Revised Ed but Stick with it
- By nonscelus on 12-05-19
By: Kim Scott
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
What listeners say about Platform
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- RobertoC_73
- 07-17-16
No"Wow Factor"
That "wow factor" this book talks about... yeah, it's totally missing. From all the books I've bought from Audible, this has been the only one to make me feel like I wasted my time.
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3 people found this helpful
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- V. Taras
- 03-15-17
extremely useful for any blogger or Public figure
An extremely useful collection of tips for beginner bloggers and anyone who wants to establish a reputation online
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1 person found this helpful
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- C.T. (Aka Lloyd)
- 06-15-15
Reference Work for Digital Promotion
What did you love best about Platform?
It is both an introduction to promotional utility in the digital world, and an encyclopedia of the tools of the trade.
Would you recommend Platform to your friends? Why or why not?
Yes. I am recommending it to many who need to begin or enhance the creation of an effective platform for a variety of projects.
What does Michael Hyatt bring to the story that you wouldn’t experience if you just read the book?
Having lived it, his enthusiasm for the wide world of digital promotion is infectious.
Any additional comments?
Coming from the publishing world, the usefulness of his perspective is a perfect fit for my needs.
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- David
- 02-23-13
Good Course to Review the Basics
What did you love best about Platform?
It moved along great and Micheal is a great reader. Clear and articulate made it easy to listen to.
Was this a book you wanted to listen to all in one sitting?
No, I had to break it up in order to stay engaged. While the reading of it was great and it moved along great, the information was tedious and became just a lot of information. I would have to stop and give myself a break to be engaged again.
Any additional comments?
The information was good, but not real informative. It was however a great refresher and motivator to get back to doing things that you've let slip.
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- Alexander J. Witoslawski
- 04-12-17
Overall Good Suggestions, Little Outdated
All good suggestions - some of the tech info (e.g. regarding Twitter) seem outdated but besides that this book contains excellent marketing suggestions. I can honestly say I learned a lot.
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- Wayne U.
- 06-03-15
A good "how to" guide
Very helpful material and can serve as a good reference guide (I plan to get the print edition for this). The pace of reading is a little fast. Pauses between chapters and section headings would be helpful.
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- Jason
- 07-30-12
great content
Would you recommend this audiobook to a friend? If so, why?
I would certainly recommend this audiobook to anyone looking to build their personal brand. Some great how-to steps in here.
What did you like best about this story?
I liked having a lot of detailed steps to building a platform.
Did the narration match the pace of the story?
I wasn't thrilled about the narration - the author doing it himself. I understand why he did, though. In a book all about building your own brand and putting yourself out in the world, he kind of had to narrate it himself or risk inauthenticity. (is that a word?)
Was this a book you wanted to listen to all in one sitting?
Yes, though I didn't.
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1 person found this helpful
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Overall
- jussi haverinen
- 01-04-17
Ok
Mostly ok, I bought it because I thought it was a tech book, its not.
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1 person found this helpful
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- GaryLR
- 04-04-16
MH is the Expert
Book is a good overview of the platform concept created by the author. Demonstrates the richness of the concept. More than a year of podcast material, all in one place and integrated nicely. Michael Hyatt never fails to add value.
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1 person found this helpful
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- Audrey Borlund
- 07-18-17
YES!
I have been looking for direction on how to make my platform bigger, with tools that easy to understand and effective to implement.
This book is my new go to.
Thank you so much Michael Hyatt.😊
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1 person found this helpful