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Simplify
- How the Best Businesses in the World Succeed
- Narrated by: Roger Davis
- Length: 8 hrs and 9 mins
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Publisher's summary
For the past 40 years, Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results. Is there any principle that can tell you how to do that consistently and with a high chance of success?
Working with venture capitalist Greg Lockwood, his coauthor on Superconnect, and supported by research from the elite firm of OC&C Strategy Consultants, Koch has the answer.
The principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying. Some simplify on price - take Ryanair's budget flights, which still take you from A to B but so cheaply that nearly everyone can afford them, multiplying the size of their market - and some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices. With case studies of famous companies in all different industries from finance to fast food, the authors show how anyone can analyse their business' potential to become a simplifier and which route they should take to maximise the impact.
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Makes perfect sense
- By Lorcan McNeela on 10-28-14
By: Richard Koch
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Unreasonable Success and How to Achieve It
- Unlocking the Nine Secrets of People Who Changed the World
- By: Richard Koch
- Narrated by: Roger Davis
- Length: 8 hrs and 52 mins
- Unabridged
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Best-selling author and serial entrepreneur Richard Koch charts a map of success, identifying the nine key attitudes and strategies that can propel anyone to new heights of accomplishment.
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Inspiring and insightful book, overall good audio
- By Cassidy on 02-27-21
By: Richard Koch
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Get Out of Your Own Way
- How to Overcome Any Obstacle in Your Life
- By: Larry Winget
- Narrated by: Larry Winget
- Length: 4 hrs and 19 mins
- Original Recording
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You think you know what you want in life. You've tried to achieve those things. But if you still don't have them, the culprit may be closer than you think. In this perspective-altering program, the world-renowned Pitbull of Personal Development(tm), Larry Winget, exposes the things you are doing right now to unknowingly prevent your own success in the most important areas of your life.
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Was just OK
- By KatieReviewsStuff on 01-30-17
By: Larry Winget
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The 80/20 Manager
- The Secret to Working Less and Achieving More
- By: Richard Koch
- Narrated by: Roger Davis
- Length: 7 hrs and 2 mins
- Unabridged
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Best-selling author Richard Koch shows managers how to apply the 80/20 Principle to achieve exceptional results at work - without stress or long hours. In his best-selling audiobook The 80/20 Principle, Richard Koch showed listeners how to put the 80/20 Principle - the idea that 80 percent of results come from just 20 percent of effort - into practice in their personal lives. Now in The 80/20 Manager, he demonstrates how to apply the principle to management.
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Great strategies for managers
- By Justenb on 05-20-15
By: Richard Koch
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80/20 Sales and Marketing
- The Definitive Guide to Working Less and Making More
- By: Perry Marshall
- Narrated by: Ron Allan
- Length: 5 hrs and 43 mins
- Unabridged
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Stop "just getting by"... Master the 80/20 rule and make more money without more work. When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem. Any traffic problem. Any money problem. If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.
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GREAT book BUT get the ebook version, not this
- By A curious visitor on 04-19-15
By: Perry Marshall
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The ONE Thing
- The Surprisingly Simple Truth Behind Extraordinary Results
- By: Gary Keller, Jay Papasan
- Narrated by: Timothy Miller, Claire Hamilton
- Length: 5 hrs and 28 mins
- Unabridged
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This is an audiobook for busy people. If you want less on your plate and more for your life and career, tune in to the #1 Wall Street Journal best seller, The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results. The ONE Thing will bring your life and your work into focus. Authors Gary Keller and Jay Papasan teach you the tricks to cut through the clutter, achieve better results in less time, dial down stress, and master what matters to you.
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Really Helpful Book!
- By Marisela Gutierrez on 04-01-17
By: Gary Keller, and others
What listeners say about Simplify
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Blake
- 10-22-22
Outstanding book, horrible narration
The content of this book is superb. Richard Koch is brilliant and anyone in business - or studying business, will want to read this exceptionally good book. Unfortunately, I found the narration awful. The narrator raises and lowers his voice like a see-saw constantly throughout the book, making it hard to listen to. Very annoying. Someone also needs to tell him that not all American's sound like John Wayne. Throughout the book, different American business people are featured, and the narrator makes each of them sound like John Wayne with a slow Texas drawl. Do all British people sound like Austin Powers? Richard, please use a different narrator next time.
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- Allen
- 01-31-18
The Business Bible
What a great book. Business history, examples and triumphs. Simple and effective strategies for new and established businesses.
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- Jeffery
- 12-13-21
Good book bad accient
The book is good but the Englishman who does the narrating reverts to this stupid John Wayne cowboy accent every time he talks about the American business people it’s kind of annoying if you’re American
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- YC
- 01-05-18
Yes we get the Why, more on the How please
Great points but half of the book felt like a white paper or scientific journal. The examples were repetitive and felt stale after awhile. Perhaps a How rather than Why focus would be better.
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1 person found this helpful
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- Giovanni Focaraccio
- 02-27-18
surprising elaboration on traditional strategies
I found the core concept 2 be very complimentary to classical strategic concepts such as those put forward by Michael Porter but with rich practical explanations and modern examples
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- Noah
- 04-14-18
Good
I enjoyed the book very much, but the reader's voice varied too much in volume.
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- SooperDooper
- 05-22-22
Irritating accents
Great content, but I was distracted and irritated by the British narrator’s switching to a ridiculous, old fashioned, nasal American accent when reading the many quotes attributed to Americans.
Just silly, and slightly condescending.
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- Victor
- 10-07-18
Simply insightful
>> Overall : Very good <<
EDIT (Oct 12, 2018): I originally scored this book 3 stars... amended to 4 stars after relistening. While I still believe the books "Good Strategy / Bad Strategy" and "Zero to One" are worth reading in addition to this one, they do cover different ground. "Simplify" is by itself a very good book with a useful premise (either Price Simplify or Proposition Simplify or get stuck in the middle).
The principle of "Simplify Price or Simplify Proposition" is very sound.
I like the premise of this book and agree that simplifying can be powerful, however...
... this book comes across as a mix of hand-picked case studies that "prove" the thesis.
Some case studies take up full chapters, others are much shorter. For example ARM Holdings was given a couple of minutes treatment in Chapter 17, hardly enough to extract any useful information.
I suspect survivorship bias. I can't see any attempts at scientific sampling. The case studies seem to be in the book because they fit the model of simplifying for success.
Do businesses that price-simplify / proposition-simplify always succeed? Or are there other success influences apart from simplifying? I don't think these questions are answered adequately here.
Hence four stars instead of five.
Note: The authors seem to be doing very well in their business investments... which supports the thesis that "Simplify by price OR by proposition" is a very good principle. From https://www.perrymarshall.com/star-principle/ ... "Richard used the Star Principle formula to grow his fortune from $4 million to over $200 million in 23 years, successfully taking 8 companies out of 16 to blazing success. His 50% success rate is unheard of in a world where Venture Capitalists are thrilled to bat 10%."
>> Performance <<
I found the narrator easy to listen to. He has a steady British voice and reads slowly. (I sped up the audio to 1.25x because I prefer faster narration).
However I was sometimes annoyed when the narrator tried voicing an American (e.g. Henry Ford or Ray Kroc). When this happened, he used a canned stereotyped American voice... always the same one regardless of who was speaking.
>> Other recommendations <<
___Recommendation 1 - "Good Strategy/Bad Strategy: The Difference and Why It Matters"___
For a deeper look into strategy I liked Richard Rumelt's book "Good Strategy/Bad Strategy".
It was thorough and powerful.
It covers topics such as finding interesting competitive advantages, creating chain link systems, riding waves of change, and thinking like a strategist.
___Recommendation 2 - "Zero to One"___
For other insights into entrepreneurship, I recommend Peter Thiel's book "Zero to One".
I think it's a gem.
It talks about LAST mover advantage, the power law of venture capital (a specific instance of Richard Koch's 80/20 pareto principle), the case for secrets, the importance of startup foundations, and the mechanics of mafia.
"Mafia" is a playful reference to the PayPal mafia that Peter Thiel was part of... and includes founders of SpaceX (Elon Musk), LinkedIn (Reid Hoffman), YouTube, Yelp, Yammer and Palantir.
Read Zero to One to find out why startup mafia matters.
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3 people found this helpful
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- Kindle Customer
- 04-03-20
هذا الكتاب رائع
أكثر ما أحبتي في هذا الكتاب انه واضح و بسيط إلى حد كبير. ويشجع على البساطة والتبسيط. شكرا على هذا الكتاب الرائع.
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- A M
- 03-30-19
Disappointing
This is my 2nd book with Richard, and i must say its poor. He just talks about stuff i learned in my 1st year in university. Just go through a text book its much more interesting.
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