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To Sell Is Human
- The Surprising Truth about Moving Others
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
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Publisher's summary
From the best-selling author of Drive and A Whole New Mind comes a surprising - and surprisingly useful - new book that explores the power of selling in our lives.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight.
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extroverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book - one that will change how you see the world and transform what you do at work, at school, and at home.
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In Friend and Foe, researchers Galinsky and Schweitzer explain why this debate misses the mark. Rather than being hardwired to compete or cooperate, humans have evolved to do both. It is only by learning how to strike the right balance between these two forces that we can improve our long-term relationships and get more of what we want.
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Unexpected
- By Garron Rose on 01-05-16
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Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- By: Kurt W Mortensen
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 49 mins
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Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
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Good book
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By: Kurt W Mortensen
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The Why Axis
- Hidden Motives and the Undiscovered Economics of Everyday Life
- By: Uri Gneezy, John A. List
- Narrated by: Eric Martin
- Length: 9 hrs and 8 mins
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Uri Gneezy and John List are like the anthropologists who spend months in the field studying the people in their native habitats. But in their case they embed themselves in our messy world to try and solve big, difficult problems, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; whether women are really less competitive than men; and how to correctly price products and services. Their field experiments show how economic incentives can change outcomes.
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Some Interesting Insights But Poor Science
- By Harold Toomey on 06-09-23
By: Uri Gneezy, and others
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Little Bets
- How Breakthrough Ideas Emerge from Small Discoveries
- By: Peter Sims
- Narrated by: John Allen Nelson
- Length: 5 hrs and 2 mins
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What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, the story developers at Pixar films, and the Army Chief of Strategic Plans all have in common? Best-selling author Peter Sims found that all of them have achieved breakthrough results by methodically taking small, experimental steps in order to discover and develop new ideas.
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Useful approach, not for everyone
- By Tad Davis on 08-15-11
By: Peter Sims
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Glimmer
- How Design Can Transform Your Life and Maybe Even the World
- By: Warren Berger
- Narrated by: Ax Norman
- Length: 10 hrs and 14 mins
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The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think-and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live.
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not for those who know about design thinking...
- By Pierre on 09-06-10
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Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 7 hrs and 22 mins
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In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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Good lessons, mediocre science?
- By William Stanger on 02-24-09
By: Dan Ariely
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The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
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Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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Empty rah-rah
- By Eric on 12-12-11
By: Harvey Mackay
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Sales EQ
- How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
- By: Jeb Blount
- Narrated by: Jeb Blount
- Length: 9 hrs and 2 mins
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The sales profession is in the midst of a perfect storm. Buyers have more power - more information, more at stake, and more control over the sales process - than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo.
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Effective Approach to EQ Sales Mastery
- By Joe on 07-20-17
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Bargaining for Advantage
- Negotiation Strategies for Reasonable People: 2nd Edition
- By: G. Richard Shell
- Narrated by: Sean Pratt
- Length: 11 hrs and 10 mins
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As director of the renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step-by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research.
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Loaded with practical strategies, real scenarios
- By Tiasdolls on 10-10-17
By: G. Richard Shell
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
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The Plateau Effect
- Getting From Stuck to Success
- By: Bob Sullivan, Hugh Thompson
- Narrated by: Don Hagen
- Length: 9 hrs and 3 mins
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The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
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Heath
- By Oliver Nielsen on 07-22-13
By: Bob Sullivan, and others
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Ditch the Pitch
- By: Steve Yastrow
- Narrated by: Steve Yastrow
- Length: 3 hrs and 41 mins
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In today's world, customers don't want to hear sales pitches, but many salespeople still rely on them. In this breakthrough audiobook, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. His advice: "Tear up your sales pitch and instead improvise persuasive conversations."
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A bad strawman pitch on why pitching doesn't work
- By Jeff Gibbard on 01-09-21
By: Steve Yastrow
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For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win negotiations play to your emotions and take advantage of your instinct and desire to make the deal. Start with No introduces a system of decision-based negotiation that teaches you how to understand and control these emotions.
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Thanks Chris Voss!
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Effective Approach to EQ Sales Mastery
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OK sales book with some good take aways
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What listeners say about To Sell Is Human
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- matbad
- 08-26-16
Great for all facets of professional life
Excellently written and in my case narrated. Dan does a great job connecting research with stories, and then summarizing how you can apply. Relates ideas to multiple areas and does a nice job pulling other people's contributions into the narrative.
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- Amazon Customer
- 08-06-21
very impressed
I did not expect this book to take the turn it did. I really enjoyed it and recommend to friends and colleagues.
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- Tad Scheele
- 07-27-18
excellent!
I've been selling for 35 years and this is one of the best sales books I've read, ever!
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- John
- 03-04-18
Maybe a better book than audlible?
Lots of great information, but I felt like the book really didn't get to the practical direction until the last third of the book.
Book version would be my preference, mostly because there's a lot of examples and statisical information I want to refer back to. Perhaps I just need a better way of earmarking interesting content so I can easily find it after I'm done?
hmmm...
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- KC
- 07-11-16
Pink does it again!
Purposeful, insightful, and practical. Filled with strategies and steps that will help you move others forward. Must read for all change agents.
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- karl ravilus
- 01-03-18
Transformative print
The audio was clear and concise. The content of the book is important to your business. I recommend it as well as I recommend you take notes. It gives you different strategies to improve your sales
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- VINICIUS
- 05-06-15
Great book.
The book presents selling in a very interesting perspective. I really recommend this book. Nice support data and practical exercises.
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- Brian K
- 02-06-17
Helpful
Would you recommend this audiobook to a friend? If so, why?
Yes, it puts the idea of selling in perspective. As a small business owner the principles outlined in this book were very beneficial.
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Overall
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- carefulme
- 05-28-19
Only the last 1/3 is valuable to understand.
the first 2/3rds of the book is pure drivel. Do you breathe? Then you're in sales. Bah! The last 1/3 does a good job of quoting ideas from other (better) authors.
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- Megan
- 03-11-13
Great insights into how sales roles have evolved
I really appreciated the perspective on how sales roles and selling culture have shifted over time. There are often negative associations with professional salespeople, but this book makes it clear that influence skills are critical and we are all in the business of swaying decision-makers. I particularly liked Pink's focus on the shift from salespeople holding superior information to them needing to curate available data and recommend solutions for their clients. I see my sales team work through this daily, as our clients have the same or sometimes more data at their fingertips than we do.
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