• Re-release: Harnessing AI & Data for Growth with SmartAC
    Sep 3 2024

    Get ready for an eye-opening dive into the future of HVAC and plumbing with Josh Teekell and Andy Fuselier from SmartAC.com. They're not just adapting to change—they're leading it, using tech and data to reshape customer experiences and drive growth.

    In this popular re-released episode, they join Chad Peterman to explore the impact of the pandemic, the rise of AI, and staying competitive amid the surge of private equity. Tune in for innovative strategies, growth insights, and a fresh look at where the industry is headed.

    Additional Resources:
    Chad on LinkedIn
    Chad Peterman | CEO | Author Peterman Brothers Website
    More on PeopleForward Network
    Follow PeopleForward Network on LinkedIn

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    46 mins
  • Re-release: The Future of Digital Marketing with Camp Digital
    Aug 27 2024

    In this re-released episode, Chad Peterman is joined by CAMP Digital's CEO, Katie Donovan to unpack the essence of company culture and its impact on growth, dive into digital marketing for the trades, and the importance of marrying it with solid operational practices.

    Katie highlights the key strategies businesses should employ locally, including the underrated power of a well-curated Google Business Profile. They'll discuss the symbiotic relationship between agencies and clients, the customer journey, and the operational tactics necessary to capitalize on digital marketing leads.

    With insights into Local Service Ads and the critical components of a strong brand presence online, this episode is a goldmine for those looking to refine their approach to growth in practical, impactful ways.

    Additional Resources:
    Chad on LinkedIn
    Chad Peterman | CEO | Author Peterman Brothers Website
    Connect with Katie Donovan
    Learn More About CAMP Digital

    Connect with our Sponsor, GoodLeap More on PeopleForward Network Follow PeopleForward Network on LinkedIn

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    43 mins
  • CSTG 181: From Call Center to Culture: Key Strategies for Home Service Success with Tommy Mello
    Aug 20 2024

    In this episode, Chad Peterman interviews Tommy Mello, about his experiences in the home service industry.

    Together they discuss topics such as call center efficiency, capacity planning, affiliate marketing, and building a strong company culture.

    Tommy emphasizes the importance of providing excellent customer service and fighting for every lead. Learn how your call center isn’t just a call center but a marketing tool.

    They also discuss the process of expanding into new markets and the challenges and strategies involved. Get insight into the current economic climate and the potential impact of interest rates on businesses.

    Additional Resources
    Chad on LinkedIn
    Tommy Mello on LinkedIn

    Chad Peterman | CEO | Author Peterman Brothers Website
    More on PeopleForward Network
    Follow PeopleForward Network on LinkedIn

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    38 mins
  • CSTG 180: Adapting to Changing Market Conditions in HVAC with Seth Ure and Steve White
    Aug 15 2024

    In this episode, Chad Peterman interviews Seth Ure from GoodLeap and Steve White from Peterman Brothers about the key factors that separate successful home services companies from struggling ones, including the importance of leadership, execution, and having a plan.

    They also emphasize the value of surrounding yourself with smart people and being open to feedback. Get an insider’s view of the current market conditions and the future outlook, with a focus on the impact of interest rates and the role of financing in the HVAC industry.

    Additional Resources:
    Chad on LinkedIn
    Chad Peterman | CEO | Author Peterman Brothers Website
    Connect with Gail on LinkedIn
    Learn More About GoodLeap
    More on PeopleForward Network
    Follow PeopleForward Network on LinkedIn

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    36 mins
  • CSTG 179: Building Trust and Presenting Options with the Dedicated Field Support Program
    Aug 13 2024

    This is episode 4 in our mini series on the Dedicated Field Support Program (DFS). Host Chad Peterman sits down with Josiah, a field professional at Peterman Brothers who has gone through the company's innovative DFS training program.

    Josiah shares his journey from being a maintenance technician with limited customer interaction to becoming a confident and effective communicator in the HVAC industry. He discusses how the DFS program helped him fill in the gaps, particularly in presenting options to customers and building trust through genuine conversations.

    Learn about the importance of letting go of the fear of being a "salesperson" and instead focusing on being a trusted advisor to customers.

    Additional Resources
    Chad on LinkedIn Chad Peterman | CEO | Author
    Peterman Brothers Website
    More on PeopleForward Network
    Follow PeopleForward Network on LinkedIn

    Listen to the full Dedicated Field Support Program series:
    Episode 176: Transforming Field Training: Inside the Dedicated Field Support Program
    Episode 177: From Nervous to Expert: The Impact of the Dedicated Field Support Program Episode 178: Enhancing Customer Service: The Impact of the Dedicated Field Support Program

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    15 mins
  • Optimizing Paid Search for the Home Services Industry with Logan Bergevin
    Aug 8 2024

    Megan Bedford interviews Logan Bergevin, the Director of Search at Camp Digital, about paid search and targeting audiences in the home services industry.

    Discover the importance of showing up on the search engine results page (SERP) and get tips for optimizing pay-per-click campaigns.

    Logan discusses the use of LSAs (Local Services Ads) and PerformanceMAX campaigns for broader audience targeting. He also discusses future trends in digital marketing and the importance of building trust and awareness for local businesses.

    Additional Resources:
    Chad on LinkedIn
    Connect with Logan Bergevin on LinkedIn
    Chad Peterman | CEO | Author
    Peterman Brothers Website
    Connect with Megan Bedford
    Connect with Katie Donovan
    Learn More About CAMP Digital

    Connect with our Sponsor, GoodLeap
    More on PeopleForward Network
    Follow PeopleForward Network on LinkedIn

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    35 mins
  • CSTG 178: Enhancing Customer Service: The Impact of the Dedicated Field Support Program
    Aug 6 2024

    Jeremy didn’t need help with training in electrical, so what did he get out of the Dedicated Field Support (DFS) program?

    In this third episode introducing the DFS program, Chad invites Jeremy, a seasoned electrician with 27 years of experience, to discuss how the DFS program transformed his career.

    Jeremy shares his journey from nearly quitting his job to finding renewed purpose by adopting the customer-first approach taught in the DFS program.

    There are foundational elements that level-up customer service: presenting multiple service options, building strong customer relationships, and committing 100% to personal and professional growth. Chad discusses how top-notch service naturally leads to increased revenue and customer trust.

    Tune in to discover how dedication to these principles can lead to remarkable career fulfillment and organizational success in our industry.

    Additional Resources:
    Chad on LinkedIn
    Chad Peterman | CEO | Author Peterman Brothers Website
    More on PeopleForward Network
    Follow PeopleForward Network on LinkedIn


    Listen to the full Dedicated Field Support Program series:
    Episode 176: Transforming Field Training: Inside the Dedicated Field Support Program
    Episode 177: From Nervous to Expert: The Impact of the Dedicated Field Support Program

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    11 mins
  • CSTG 177: From Nervous to Expert: The Impact of the Dedicated Field Support Program
    Jul 30 2024

    In this episode, we continue exploring our Dedicated Field Support Program (DFS) which is, frankly, revolutionizing how we serve our customers. If you missed our first episode, you can catch it here.

    Host Chad Peterman sits down with Carson, a talented field professional at Peterman Brothers. Carson shares how the DFS program has improved his approach to customer interactions and technical challenges.

    He discusses the personal growth he experienced, the invaluable support of DFS coaches, and how the program alleviated the challenges of customer interactions.

    From initial fears to the program's transformative impact, Carson's story exemplifies how DFS is a win-win-win for our customers, technicians, and company.

    Additional Resources:

    Chad on LinkedIn
    Chad Peterman | CEO | Author
    Peterman Brothers Website
    More on PeopleForward Network
    Follow PeopleForward Network on LinkedIn
    Listen to Episode 1: Transforming Field Training: Inside the Dedicated Field Support Program

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    15 mins