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Join us for an insightful conversation with Joanne Law, the dynamic director of Mediation Institute and a sought-out, Australian leader in the mediation space. This episode is a goldmine for legal professionals looking to elevate and grow their practice. We discuss essential growth strategies like maintaining visibility through LinkedIn and professional associations, and the importance of having diverse client referral sources. Plus, you’ll hear about exciting opportunities, including advanced practicums, and marketing workshops designed to help mediators thrive.

Resources mentioned:
Connect with Joanne on Linkedin
Mediation Institute
Interact Support Community
Australian Mediator and Dispute Resolution Accreditation Standards
Mediators Beyond Borders Oceania

Chapter Summaries:
(0:00:00) - Effective Growth Strategies for Legal Professionals
(0:16:24) - Building Relationships and Visibility
(0:29:19) - Enhancing Mediation With AI and Marketing

Key Takeaways:
- Growth Strategies: Joanne emphasizes the necessity of having multiple sources of clients.
- Visibility: Building a strong online presence is crucial for maintaining visibility and building relationships with referral partners.
- AI in Mediation: Joanne discusses the integration of AI in mediation training, stressing the importance of maintaining the human element to avoid obsolescence.

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This episode dives into the strategies legal and financial professionals can use to establish themselves as thought leaders in order to help them skyrocket their followers and create a thriving community of fans. Sylvia Garibaldi, host of the Serve First, Sell Later Marketing podcast, discusses the importance of building a community of followers and the benefits of thought leadership, including increased credibility and visibility, attracting high-value clients and influencing industry trends. Sylvia outlines simple, key steps to take to achieve thought leadership status so that your work can make a bigger impact!

Resources Mentioned:

#12 How To Create Your Messaging That Gets Attention

#31 How To Turn Your LinkedIn Company Page Into A Client Magnet

#18 How To Fill Your Prospecting Pipeline

Click here for a free consultation call

Key Takeaways

- Establishing Thought Leadership: Introduction to the concept of thought leadership. Importance of becoming a trusted advisor and influencer.

- Leveraging LinkedIn and Social Media: Utilizing LinkedIn for client acquisition and thought leadership. Strategies for content distribution and engagement.

- Networking and Collaboration: Building genuine relationships through industry events. Collaborating with peers to enhance influence and reach.

- Providing Free Resources: Offering valuable resources like guides and consultations. Converting leads into clients through CTA.

- Staying Current and Innovating: Importance of staying updated on industry trends. Innovating to improve client experiences and processes.

Chapter Summaries
- Establishing Your Expertise (01:53)
- Creating Valuable Content (06:36)
- Leveraging Social Media (09:17)
- Networking and Collaboration (14:05)
- Offering Free Resources (17:26)
- Staying Current and Innovative (22:57)

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As we are more than half way through the year, it's time to reassess and refine your objectives to ensure they remain impactful and attainable. In this episode of the Serve First, Sell Later podcast, we unpack six game-changing strategies to end the year strong!

First, we discuss the significance of regular self-check-ins and the benefits of breaking down larger goals into manageable tasks. Additionally, we share insights on client outreach and follow-up to maintain and build crucial relationships that boost your business throughout the year.

With practical tips and strategies, you'll be well-equipped to end the year on a high note, setting the stage for continued growth and success.

Resources mentioned:

Click here for a free consultation call

#11

#3

#17

#20

#21

#25

#7

#8

Key Takeaways:
- Revisit your goals regularly to ensure they remain relevant.
- Prioritize high-impact tasks using the ABC method.
- Enhance client outreach through personalized communication and follow-ups.
- Build and strengthen referral networks through joint marketing initiatives.

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This episode of the Serve First, Sell Later Marketing Podcast dives into the power of LinkedIn company pages for legal and financial professionals. Host Sylvia Garibaldi, founder and CEO of SG and Associates, explains how to optimize your page to attract new clients, create valuable content, and leverage analytics to measure success. You'll also learn essential do's and don'ts for effective LinkedIn page management. This episode is a goldmine of information to supercharge your company page and attract high-quality leads! And if you don’t have a company page yet, you’ll be eager to set one up by the end of this episode!

Resources mentioned:

Book a LinkedIn Strategy Call

Follow us on our LinkedIn company page


Key Takeaways:

• Turn your LinkedIn page into a client magnet: discover how to attract new clients and establish your firm as a leader in your field.
• Craft the perfect company profile: learn how to optimize your page with professional branding, clear descriptions, and attention-grabbing visuals.
• Content is king (or queen): find out what kind of content resonates most with your audience and how to create valuable posts that showcase your expertise.
• The power of engagement: learn strategies to build relationships with potential clients through comments, discussions, and consistent posting.
• Track what works: discover how to use LinkedIn analytics to measure your success and fine-tune your approach for maximum impact.

Chapter Summaries:

• (01:00) The Power of LinkedIn Company Pages
• (04:13) Optimizing Your Company Page
• (15:22) Engagement and Analytics
• (22:22) Do's and Don'ts of LinkedIn Company Pages

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In this episode Sylvia unlocks the secrets to maintaining peak productivity during the summer months. Struggling with the temptation of vacations and sunny days? We’ve got you covered. Discover how to tailor your work schedule to your natural rhythms, whether you're an early bird or a night owl, and learn how prioritizing high-impact tasks can transform your practice. Tune in for actionable strategies on blending your work responsibilities with quality family time, from planning around key events to managing work while on the move.

Sylvia shares tips on tweaking your work schedule, prioritizing tasks, and maintaining an organized workspace. Emphasizing deliberate actions and clear communication, this episode provides a roadmap for enjoying a fulfilling personal life while hitting your professional milestones! Because let’s face it, business still happens in the summer! Don’t miss out on these valuable insights designed to help you thrive both at work and in your personal life!

Resources mentioned:
Click here for a free consultation call
Pomodoro
Toggle Track
Clockify

Chapter Summaries:
- (01:31) Creating a Flexible and Effective Summer Work Schedule
- (05:51) Setting Clear Work-Life Boundaries and Avoiding Afternoon Slumps
- (10:06) Batching Similar Activities and Using Productivity Tools
- (13:47) Setting Up a Productive Work Environment and Balancing Work and Family
- (17:16) The Importance of Unplugging and Recharge

Key Takeaways:
- Planning, setting boundaries, and effective time management are essential for summer productivity.
- Prioritize breaks, hydration, and movement throughout the workday.
- Utilize technology and create a dedicated workspace to boost efficiency.
- Balance work with quality family time by planning and communication

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In this compelling episode, Sylvia interviews two extraordinary professionals, Leyla Balakhane and Jennifer Terando. Leyla and Jennifer share their unique and inspiring journeys into the mediation field, from Leyla's challenging upbringing during the Iran-Iraq war to Jennifer's diverse background in nursing and law. They offer invaluable lessons for legal and financial professionals looking to specialize and grow their practices. Both experts provide practical advice on building trust, attracting clients, and offering exceptional service. The episode also covers actionable tips for growing a successful mediation practice through effective networking, leveraging LinkedIn, educating with course and engaging with professional associations. Learn about the rewarding journey of contributing to mediation organizations and the development of training programs aimed at nurturing the next generation of mediators. This episode is packed with expert advice and inspiring stories that will inspire you to grow your practice!

Resources Mentioned:
Sign up for their course: Mediation Forty-Hour Training Mastery
More about Leyla Balakhane
More about Jennifer Terando

Chapter summaries:
Building Trust and Developing Niches (0:12:52)
Building Professional Mediation Practices (0:16:55)
Effective Networking for Mediators (0:24:31)
Developing Mediation Training Program (0:31:03)

Key takeaways:
- Importance of Specialization: Specializing in a niche can significantly enhance service quality and market adaptability.

- Building Trust and Attracting Clients: Personal and professional backgrounds can help shape and refine one's mediation niche. Understanding what uniquely attracts clients and evolving niches over time are crucial.

- Growing a Mediation Practice: Effective networking within legal communities and leveraging opportunities like court panels can boost a mediation practice. Offering educational courses and participating in traditional networking groups are essential strategies.

-Networking and Professional Associations: Engaging with professional associations and leveraging social media, particularly LinkedIn, can enhance professional connections and client acquisition.

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In this must-listen episode, Sylvia dives into the often overlooked yet crucial task of self-promotion for legal and financial professionals. Many experts possess vast skills and experience but struggle to gain the recognition they deserve due to fears of judgment, misconceptions around self-promotion, and imposter syndrome. This episode unpacks the real costs of staying silent and provides a step-by-step action plan to help you confidently share your value without feeling overwhelmed. With personal insights and real-life examples, we explore the tangible and intangible costs of not promoting oneself and how competitors can capitalize on your silence. Gain actionable tips for building your confidence, starting with small steps. The world needs your expertise—it's time to make it known!

Chapter Summaries:
- (0:00:00) - Overcoming Fear of Self-Promotion
- (0:07:10) – Avoiding Missed Chances
- (0:07:10) – Overcoming Fear of Self-Promotion
- (0:19:55) - Inspiring Tips for Self-Promotion

Key Takeaways:
- Self-promotion is essential for gaining recognition and growing your practice.
- Misconceptions around self-promotion often stem from fears of judgment and imposter syndrome.
- Women face unique challenges in self-promotion due to societal expectations of modesty.
- The costs of not promoting oneself include missed opportunities and lack of visibility.
- A step-by-step action plan can help you overcome fears and promote yourself effectively.
- Start with small, consistent actions to build confidence over time.

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This episode of Serve First, Sell Later Marketing podcast tackles the challenge about what to do with referrals that are no longer converting into long-term clients in a competitive market. In today's saturated market, that's the reality for many legal and financial professionals. With potential clients swayed by online reviews and the sheer volume of choices, the challenge has intensified.

Sylvia explores the necessity of mastering digital marketing and building a strong online presence as foundational steps to impressing potential clients from their first search. To stand out in this crowded market, it's crucial to specialize. By zeroing in on your niche and clearly communicating a unique value proposition, you set yourself apart from competitors. She shares actionable strategies to meet and exceed modern client expectations, from transparency in pricing to prompt communication. Building trust through social proof and rapid follow-up can make all the difference in converting referrals into long-term clients. Tune in for a comprehensive game plan to enhance your practice and ensure those referrals don't just come in but also stay for the long haul!

Resources mentioned:
Click here for a free strategy call
Download our free marketing workbook

Key Takeaways:
- The modern challenges in converting referrals into clients are understood.
- It is crucial to stand out in a crowded market through niche specialization and a unique value proposition.
- Strategies for building trust with potential clients include optimizing your digital presence and leveraging social proof.
- Managing online reviews and creating an impactful digital footprint are key tips.
- The role of transparency and personalized communication in client relationships is highlighted.
- CRM systems are essential for effective lead management and follow-up strategies.

Chapters:
- (0:00:00) Challenges in Converting Referrals Into Clients
- (0:05:13) Standing Out in the Crowd
- (0:14:58) Building Trust and Converting Referrals

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