Showing titles in Marketing & Sales

What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy?

The recent pandemic has decimated many small retail businesses, especially in the clothing sector. While big box stores pivoted to online sales, local "mom and pop" shops were left without a roadmap, and many closed their doors permanently. One store in Pikesville, Maryland managed to survive and thrive by using an unorthodox approach: the Poshmark reseller app, and a guy who knows nothing about clothes (hint: the author of this book). Outlandish but true.

Land the deals you want and develop your instincts with million-dollar negotiation techniques. After selling over $3 billion in real estate, including the most expensive one-bedroom house in history, Josh Altman, costar of the hit show Million-Dollar Listing Los Angeles, wants to teach you the real estate sales and negotiation tactics that have made him one of America's top agents. Buying or selling a house, whether for a client or yourself, is one of the most important and stressful deals anyone can make, demanding emotional intelligence and a solid set of negotiating skills.

Going Public is a character-driven narrative centered on the last five years of unparalleled change in how technology startups sell shares to the public. Initial public offerings, or IPOs, are typically the first time retail investors can own a piece of the New Economy companies promising to rewire economic rules. Selling IPOs is also one of the most profitable businesses for Wall Street investment banks, who have spent the last 40 years protecting their profits.

In "The Micro Team Model", Jessica shares her blueprint for building a micro team that allows you to work less while increasing your numbers year after year. Unlike traditional team models that require hiring and recruiting a bunch of agents, Jessica's approach requires just a few strategic hires and processes to achieve success.

Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?

In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard - of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true.By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to assuage customers frustration.

¿Te gustaría vender más? ¿Quieres aprender, desde cero y paso a paso, un método probado para montar un Sistema Automatizado de Ventas (Funnel de Ventas) para tu negocio, basado en Marketing Digital? Hola! Mi nombre es Agustín Casorzo, autor de este libro, que es el resultado de mi experiencia ayudando a empresas a vender más utilizando Marketing Digital. Durante mis 9 años como empresario he vendido más de USD$10,000,000 en productos digitales y servicios de Marketing Digital a través de mi Agencia, utilizando Funnels de Ventas.

Each tested and effective sales technique is clearly described, role-played, then reviewed in live, exciting seminars...introduced and summarized by Earl Nightingale and conducted with a group of sales professionals by master sales trainer Fred Herman.

Make the Deal is a direct and accessible guide to striking a powerful M&A deal. Merging business, finance, and law, this insightful examination of M&A strategy is designed to help you understand M&A negotiations and the ways in which the final outcome affects your financial future. You'll gain insight into real-world negotiations and the delicate balancing act that occurs as each party attempts to maximize value and minimize risk, and learn the potential pitfalls that can occur. 

Anthony Iannarino never set out to become a salesman. He fell into his profession by accident, and now has turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.

In Sell Yourself, renowned sales and leadership expert and Wall Street Journal bestselling author Dr. Cindy McGovern guides you through the process of intentionally creating, living, and selling your own personal brand. Throughout this book, Dr. Cindy reveals the secrets to selling yourself—your vision and ideas—in a way that's thoughtful, active, and deliberate. You'll learn about how to apply the most effective selling strategies to your personal brand, and how these strategies can help you create and live a personal brand that will be easy to sell.

In Brokers Who Dominate you will learn the strategies and tactics, marketing approaches, prospecting platforms, and support structures of some of the most successful commercial real estate brokers in North America. Brokers Who Dominate uncovers the stories behind these brokers who are leaders in their respective markets and presents scores of specific lessons about how you can significantly enhance your opportunity for personal brokerage success. Regardless of how long you have practiced commercial brokerage, there are lessons to be learned from all those profiled. Dominant brokers can be ...

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

In The Game Changing Attorney, marketing expert Michael Mogill takes you through the process of creating powerful visual content that connects emotionally with potential clients. You'll learn the value of differentiation and storytelling, while unlocking the keys to landing the best clients and highest-value cases.

Ingresos pasivos emprendedor: 23 ideas de ingresos pasivos para ganar más de $5,000 mensuales es su guía completa para transformar sus sueños de prosperidad financiera en realidad. Ya sea que sea un emprendedor experimentado o recién esté comenzando, este libro lo ayudará a alcanzar sus objetivos y deseos de creación de riqueza.

The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy. "People make buying decisions emotionally and justify them logically." That shrewd insight from the first edition of this best-selling book has become a no-brainer among sales professionals. Now, the new edition of the classic work that has helped millions of sales professionals take their careers to new levels offers critical new insights, information, and tools for success in today's economy.

“Who else wants to write a book this weekend?” It’s easier than you think! Best-selling author Vic Johnson actually wrote this book in a weekend to prove how easy it is. And he gives you step-by-step detail of everything he did, including the resources he uses to turn out content-rich books in no time at all. How to Write a Book This Weekend is a perfect strategy for first-time book writers who have been discouraged by the thought of pounding out words for months at a time.