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本書のテーマは「発想力」です！シリーズ第1冊目では「発見力」でしたが、「発想力」との違いをひとことでいえば、それはインプットとアウトプットの違いということになります。

本書は、ある架空の街のレストランをめぐる寓話を通じて、“無名の小さな店”が、“有名で大きな店”に「戦わずに勝つ」ための戦略を教える本です。

なぜ、ある商品が急に話題になるのか？なぜ、歓迎される情報と拒絶される情報の「差」が生まれるのか？なぜ、「リバイバルブーム」は起こるのか？どうすれば、人の行動は変わるのか？

Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

me alegro que te haya gustado Maia! Siganla para apoyarla y si te interesa el libro click Abajo o en el link de mi descripción. Éxitos!Si querés que sea tu mentor andá a www.ExitoenTuNegocio.com para que veamos si es posible trabajar juntos.

Text us your thoughts on the episode or the show!Unlock the secrets of AI's role in transforming search marketing with insights from Adi Abdurab, Senior Marketing Content Manager at KodeKloud. Explore how AI has evolved from the rudimentary visions of the 1970s to the cutting-edge large language models like BERT, Lambda, and MUM, which enhance our interactions with search engines. Adi and Michael dive into the progress of AI technology, shedding light on how it better understands human dialects and thought patterns, making it an integral part of our everyday digital experiences.They complex ...

Recently, I embarked on an extended Euro-trip. [Read the full blog post here].EXCITING, of course – but, with a catch. The flight to Dubai en-route to Europe departed from Brisbane at 2am. Tricky in any event, but even moreso with a two and four year old to contend with. I did the sleep math olympics trying to figure out how to cope. My realisation?From a toddler perspective, I was likely screwed regardless of HOW I decided to approach things (especially since those awesome inflatable travel beds for kids on planes are banned on my Emirates flight – damn, right). And so, I started ...

Get caught up with your local news, weather and sports with your GFBS Morning Update! Help support GFBS at this donation link - https://bit.ly/3vjvzgX - Show is recorded at Grand Forks Best Source. For studio information, visit www.gfbestsource.com Or message us at bit.ly/44meos1 – To access past GFBS Morning Updates visit https://gfbsmorningupdates.podbean.com/ #local #news #updates #podcast #firstnews #breakingnews #weather @THECHAMBERGFEGF #sports #gfbs #gfbestsource.com #grandforksnd #grandforksbestsource #visitgreatergrandforks @grandforksnd

Welcome to episode 77 of the Accessibility Craft Podcast, where we explore the art of creating accessible websites while trying out interesting craft beverages. This podcast is brought to you by the team at Equalize Digital, a WordPress accessibility company and the proud creators of the Accessibility Checker plugin. This episode is a recording of a June 2024 WordPress Accessibility Meetup where Raghavendra Satish Peri, Accessibility Auditor and Specialist, and Amber Hinds, CEO of Equalize Digital, performed a live accessibility audit of the Lifter LMS WordPress Plugin and provided ...

Join us on Notary Growth Secrets, where we unlock the top business strategies for notaries. In each episode, industry experts share insider tips and practical advice to help you expand your services, grow your client base, and elevate your notary career to new heights. Tune in and transform your notarial business today!

Looking to leverage email to build meaningful connections and drive results? In this episode, we'll explore why concise communication is crucial and how ensuring your email reads well on a smartphone can make all the difference. Uncover the power of sending fewer, more targeted emails rather than resorting to mass blasts. You’ll learn how to create intrigue without overwhelming your prospect, aiming to spark a conversation rather than giving away too much information upfront. ▣ Want in-depth email prospecting training? Check out this masterclass at The Sales Hunter University.

In this episode, Chris Lukianenko engages in a fascinating conversation with Grant Davies, the visionary CEO and Co-founder of Verbalate. Grant shares his journey from growing up in a tech-savvy environment to revolutionizing the digital content landscape with AI-driven video translation technology. Learn how Verbalate is enabling content creators to reach global audiences by breaking down language barriers and the future potential of AI in content localization and language preservation.Key Highlights:Grant's background and inspiration behind founding Verbalate.The unique challenges and ...

Felipe Abramovay, co-fundador da plataforma Pilar, compartilha a jornada da empresa no mercado imobiliário de alto padrão, através de um modelo de negócio inspirado no sistema americano, onde corretores recebem até 90% da comissão. Em 2023 a Pilar intermediou R$ 1 bilhão em vendas. No 1. semestre de 2024 alcançou R$ 1,2 bilhão. Felipe revela como atraiu 500 corretores de alto padrão, oferecendo uma plataforma que permite parcerias e um sistema de listagem com 25 mil imóveis. Além disso, a empresa oferece serviços de inteligência de mercado e marketing para corretores. _____ ...

Sentar las bases, construir los cimientos de Tu Marca para emprender lo que quieras es vital, sobretodo cuando vienen los momentos difíciles en tu vida personal o profesional. Aquí tienes el episodio del que te habló, donde entrevisté a mi Mentora Katherine Valencia: https://open.spotify.com/episode/0ICWOrPh7lQ3G4PFvDfukM?si=c3a443513511412b Me encantará saber qué te ha parecido, escríbeme ;) ⁠Whatsapp⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://wa.me/584124736355⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ⁠⁠⁠https://⁠⁠⁠instagram.com/silviayzquierdo?igshid=...

網路資訊橫流，線下活動亦不間斷的時代，「你」 要如何突顯自己，建立起穩固的個人品牌與專業形象呢? 今天就讓我們一起來發掘五大心法，檢視自己：一步一腳印地搭建起屬於你的個人品牌! ⭐如果你也喜歡我們的節目，歡迎介紹給朋友，也撥空給我們評價喔！ https://podcasts.apple.com/tw/podcast/b2b-業務行館/id1550260937 ⭐追蹤IG https://www.instagram.com/b2b_sama/ 聯絡我們：b2bsama@gmail.com -- Hosting provided by SoundOn

With the summer of our discontent brewing, Corey & Gordon discuss the value of nonstop headlines to news media. Could local media rise like a phoenix? They ask a fan club member, retired media analyst and self-proclaimed iconoclast Terry Heaton, to weigh in. Brace yourself for Heaton's unvarnished take.Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.

In this Pocket Sized Pep Talk, you'll learn:Working definitions for the words “resilience” and “brilliance” which are used a lot in this podcast!Why more than 87% of working Americans think that both resilience and brilliance are incredibly valuable to their success at work, and why 81% think they would have a better work culture if their company invested more in helping people thrive. How navigating work or business challenges, can help us grow in resilience and lead to greater success.Why every generation feels the time they are living is the most transformative and stressful....

Neste episódio da série especial de podcasts com vencedores do MMA Smarties Brasil 2023, Vinicius Novaes, editor do Propmark, conversa com Rafaela Alves, Chief Data Media Office da AlmapBBDO, e Marcelo Pacheco, CSO (Chief Sales Officer) da Eletromidia, sobre o case "Abrigo Amigo", que levou um Ouro, em Impacto Social/Sem Fins Lucrativos/ESG, e duas Pratas, em Integração de Plataformas & DOOH e em Inovação.See omnystudio.com/listener for privacy information.

Free trials can be a double-edged sword in B2B sales. While they offer prospects a hands-on experience with your product, they can also lead to prolonged sales cycles and missed opportunities if not managed correctly. In this episode of Closing Time, Dave welcomes Salman Mohiuddin, a seasoned sales trainer and coach, to explore his framework for free trials in sales cycles. They delve into understanding the "why" behind trial requests, setting clear success criteria, engaging executive sponsors, and providing a white-glove experience to ensure trial success. Trials are where deals go to die. ...

Allie Peters is a dynamic leader in the automotive industry, currently serving as the Vice President of Service Operations for Cavender Auto Group. With over 13 years of experience, Allie has a unique path that started with a degree in communication and psychology and led her to become one of the most respected figures in her field. Recognized as one of Automotive News' 40 Under 40, Allie's journey is an inspiring testament to hard work and dedication👉 Register for the upcoming Fixed Ops Roundtable EventWhat we discuss in this episode:A significant portion of our discussion centered around ...