Showing results by publisher "Tantor Audio" in Business & Careers

Programming jobs are on the rise, and the field is predicted to keep growing, fast. Landing one of these lucrative and rewarding jobs requires more than just being a good programmer. Programming Interviews for Dummies explains the skills and knowledge you need to ace the programming interview. Interviews for software development jobs and other programming positions are unique. Not only must candidates demonstrate technical savvy, they must also show that they're equipped to be a productive member of programming teams and ready to start solving problems from day one.

The near-meltdown of Fukushima, the upheavals in the Middle East, the BP oil rig explosion, and the looming reality of global warming have reminded the president and all U.S. citizens that nothing has more impact on our lives than the supply of and demand for energy. Its procurement dominates our economy and foreign policy more than any other factor. But the "energy question" is more confusing, contentious, and complicated than ever before.

Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke's innovative concept of Contact Marketing - using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent - has helped professionals around the world open more doors in their careers and reach new heights of success. Now, Heinecke shares the latest tips, tools, and tactics to help listeners break through to their top accounts in the most effective ways possible.

In the warped world of prescription drug pricing, generic drugs can cost more than branded ones, old drugs can be relaunched at astronomical prices, and low-cost options are shut out of the market. In Drugs, Money and Secret Handshakes, Robin Feldman shines a light into the dark corners of the pharmaceutical industry to expose a web of shadowy deals in which higher-priced drugs receive favorable treatment and patients are channeled toward the most expensive medicines.  

The Web site Tiny Buddha began as a quote-a-day Twitter account, @tinybuddha, in 2008. Lori Deschene's daily wisdom posts about mindfulness, nonattachment, and happiness became so popular that she now has more than 200,000 Twitter followers who share quotes and stories about inspiration in their daily lives.

Women hold just 11 percent of the most senior-level leadership positions in US corporations - a number that hasn't changed in over 30 years. How can more women break through? Break Your Own Rules distills the six faulty assumptions (or "rules") most women follow that get in the way, then delivers the correlating new rules that promise to clear a path.

In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.

A circular economy is an economic system designed to save money, eliminate waste, and achieve deep sustainability. No-brainer, right? Circular Economy for Dummies explains why the old way of doing things (the take-make-waste model of a linear economy) is fast going the way of the dinosaurs, and it gets you ready to think circular. From business processes and material lifecycles to circular design in just about every industry, this book is a fascinating glimpse into the sustainable future we urgently need.

Terrorism and radicalization came to the forefront of news and politics in the US after the unforgettable attacks of September 11th, 2001. When George W. Bush famously asked "Why do they hate us?," the President echoed the confusion, anger and fear felt by millions of Americans, while also creating a politicized discourse that has come to characterize and obscure discussions of both phenomena in the media.

Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form - the B Corporation. These companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders.

The Sustainable Development Goals, adopted by the United Nations in 2015, comprise an ambitious and sweeping agenda that unites economic, social, and environmental aims. What resources do the world's religious and secular traditions offer in support of these objectives? Which principles do these traditions hold in common? This book presents an in-depth and deeply engaged conversation among interfaith religious leaders and interdisciplinary scholars and practitioners in pursuit of an ethical consensus that could ground sustainable development efforts.

You've heard of amazing deals, online discounts, outlet shopping-but has anyone showed you how to shop for free? Meet Kathy Spencer-hot, hip mom of four who can whittle a $267.22 grocery bill down to one penny. One penny.

Do you feel "stuck" in your life right now? Whether you struggle with depression, anxiety, trauma—or simply feel unhappy or unmotivated—you may be seeking ways to find meaning, or discover the inspiration you need to create a new path in life that better serves you. Mindfulness has gained popularity as a self-help solution for a variety of mental health issues, and mindfulness meditation has been touted as powerfully effective in helping people find focus and balance in order to complete important tasks. But you may wonder, "How does one actually do mindfulness?"

Every industry around the globe is being completely disrupted. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.

In this Very Short Introduction, Philip N. Jefferson explores how the answers to these questions lie in the social, political, economic, educational, and technological processes that impact all of us throughout our lives. The degree of vulnerability is all that differentiates us. He shows how a person's level of vulnerability to adverse changes in their life is very much dependent on the circumstances of their birth, including where their family lived, whether it was peacetime or wartime, whether they had access to clean water, and whether they are male or female.

How do you define the good life? For many, success is measured not by health and happiness but by financial wealth. But such a worldview overlooks the important things in life: personal contentment, family time, spirituality, and the health of the planet and those living on it. A preoccupation with money and possessions is not only unhealthy, it can also drain the true joy from life. In recent years, millions have watched their American Dreams go up in smoke.

This vital teachers' resource answers such questions as: "Can intelligence be developed? Do teacher expectations shape student learning? How can I make learning 'stick' for my students?" Drawing from theory and research in learning, this book offers clear, practical guidance along with inspirational ideas to show how teachers can enable students to gain both the cognitive competence and confidence needed to succeed academically.

In business, OKRs—that's short for Objectives and Key Results—are the gold standard for communicating and delivering on what you want to accomplish and how you'll get there. OKRs For Dummies provides you with step-by-step guidance for following in the footsteps of some of the world's leading organizations. Drive focus on what matters most, align and engage teams, and generally maximize the benefits OKRs have to offer, thanks to this easy-to-use guide.

Big Pharma is more interested in profit than health. This was made clear as governments rushed to produce vaccines during the Covid pandemic. Behind the much-trumpeted scientific breakthroughs, major companies found new ways of gouging billions from governments in the West while abandoning the Global South. But this is only the latest episode in a long history of financializing medicine—from Purdue's rapacious marketing of highly addictive OxyContin through Martin Shkreli's hiking the price of a lifesaving drug to the 4.5 million South Africans needlessly deprived of HIV/AIDS medication.

Too many CEOs tell a simple story about the future of work: If a machine can do what you do, your job will be automated. They envision everyone from doctors to soldiers rendered superfluous by ever-more-powerful AI. They offer stark alternatives: Make robots, or be replaced by them. Another story is possible. In virtually every walk of life, robotic systems can make labor more valuable, not less. Frank Pasquale tells the story of nurses, teachers, designers, and others who partner with technologists, rather than meekly serving as data sources for their computerized replacements.