Showing titles in Marketing & Sales

When one hears Grill Girl, their attention is immediately grabbed. That’s the genius of Robyn Lindars. From starting a small blog about grilling to running a successful website and appearing on the Today Show to soon launching her own magazine, Robyn is a PR expert. In this episode, she shares how she uses PR, social media, and SEO to grow her brand every day. In this episode of the Social PR Secrets Podcast, host Lisa Buyer sits down with Robyn Lindars, founder of GrillGirl, a website where she shares tips, recipes, classes, and more. Like many of us PR pros, Robyn went to journalism ...

How can you quickly get press coverage? What should PR agencies do to get PR for their own firm? Should you launch your own podcast? In this episode, Free PR author Adrian Salamunovic shares his tips and insights on how to get big press by spending little money. In this episode of the Social PR Secrets Podcast, host Lisa Buyer and PR genius Adrian Salamunovic sat down to discuss Free PR hacks. Adrian is a pro on the topic - his book, Free PR, is an Amazon #1 bestseller. Adrian is all about using the power of Free PR to bring businesses to the next level. His techniques generate millions of ...

What are the biggest myths about Public Relations? Why are they so far from reality? What is PR exactly? How do I make my PR firm’s job easier? Jessica Rafaeil and Lisa Buyer answer all your questions in this new episode of Social PR Secrets. From understanding what PR professionals actually do to how press releases work, Jessica and Lisa cover it all. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Jessica Rafaeil, a Public Relations Specialist. While the two experts work together at The Buyer Group, Jess also owns her own firm, More Than Press. They met at ...

Does every publicist have the glam life of Samantha on Sex in the City? No, says Fabiana Meléndez along with every other publicist in the world. How to implement diversity marketing? What is holistic account management? How can you manage your clients’ expectations? Fabiana Meléndez has the answers. A successful publicist, she considers herself as part of the new school of PR, martinis included. Listen to this episode to learn more about Fabiana Meléndez’s unique insights into the ever-changing industry. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with ...

Empowered Women, Empower Women: Building Relationships with Cordelia Henry. In this new episode of the Social PR Podcast, host Lisa Buyer chats with fellow Gemini and female disruptor, Cordelia Henry. As the founder of Pearlescence, a community dedicated to empowering women, she believes that all women have the power to reach their desired potential once they realize that they deserve and can achieve that success. Tapping into Your Female Intuition Cordelia says that every woman is born with the natural ability to build relationships which, after all, is the foundation for becoming a ...

Pubcon Florida took a bit of patience and persistence to be one of the first in-person marketing conferences in 2021. While the pandemic kept us home, Pubcon showed us how digital marketing, brands, and audiences have changed. Digital marketing does not occur in a vacuum. It is a web of constantly evolving components, assets, and influences. For marketers, learning is at the forefront of every role and class is always in session. So it’s a good thing we have Pubcon, a digital marketing conference where consultants and businesses build relationships and learn the latest SEO and PR ...

Where should you start when setting up a WordPress website for your business to get it created in just one day? In this episode of What the ‘Press? Podcast, Suraj Sodha talks to Cheryl Laidlaw, CEO of Website in a Day, who shares tips and ideas about building WordPress websites. Cheryl is passionate about making accessible and affordable websites using WordPress. She proves that you can quickly get a website built on WordPress to get a business up and running. Episode Highlights and Topics: Eliminate the Gap in Market: How and why Cheryl started Website in a DayWhy WordPress? ...

How can you build a more efficient and profitable agency when it comes to offering WordPress maintenance? A dirty little secret that has been hidden is finally revealed. In this episode, we talk to Phil Storey, founder of Glow, a product that helps agencies manage multiple WordPress websites from one dashboard. In the episode, Phil discusses how to increase the lifetime value of your WordPress maintenance clients by using Glow and some of the core problems you can solve for your clients. Episode Highlights and Topics: How did Phil get into the WordPress space? Avoiding the feast or ...

Why are search engine optimization (SEO) techniques important and how do you actually implement them in WordPress to grow your business? In this episode, we talk to Alex Murray from Tilious, an SEO agency that helps ambitious independent businesses grow with a revenue-focused approach. Alex shares how he helps his customers rank higher on search engines and what it takes for businesses with a WordPress website to get quick wins and long-term success. Episode Highlights and Topics: COVID Pandemic: Positive and negative business impacts on work/life balanceTilious: Story behind the name - ...

Sunny with a high chance of Web 3.0 is the forecast for public relations in 2022. Today Mike Toner and Lisa Buyer discuss what brands, marketers, PR pros, and entrepreneurs need to brace themselves and future-proof the fashion of community, collaboration, creativity, and merging our digital world with physical worlds. Mike Toner is the Chief Marketing Officer at Threedium, a 3D/ AR. The global platform for the luxury fashion industry, FARFETCH, has released a 3D digital fashion editorial series for Burberry-powered Threedium. The campaign uses Threedium’s 3D & AR engine to deliver an ...

If you run a business online, what are the legal essentials for small businesses - regardless of whether you have a WordPress website or not? Startups and small business owners must follow basic legal strategies and methods to grow to the next level. Don’t get yourself and your business in trouble or waste time and money embroiled in some legal drama. In this episode, we talk to Reena Popat, Managing Partner at Carter Bond Solicitors, about how small businesses can stay legally compliant by sharing guidance and tips for entrepreneurs. Episode Highlights and Topics: How Reena started,...

Are you passionate about business and WordPress? Looking for insights from agency founders, customers, and peers to grow your businesses? Listen to shared lessons learned over the years and WordPress knowledge and business ideas that will help you scale your business faster. Hear from other successful business owners, entrepreneurs, and experts from different industries. Welcome to the first episode of What the ‘Press? It’s a brand new podcast that features conversations about business and WordPress. The podcast is brought to you by WPMaintain and hosted by its founder, Suraj Sodha. The...

What was one of the top Facebook business trends? Is it still relevant today? According to Andrea Vahl at the time of this interview, an important trend popping up were videos to connect with their Facebook audience. Lisa Buyer sat down with speaker, author, and consultant, Andrea Vahl to learn all about getting the most out of your Facebook profile. Andrea Vahl is a rockstar in this industry and started her own business in 2009. Lisa and Andrea talk about some of the dos and don’ts to being successful with your Facebook profile. Making sure you respond to comments, whether they are a ...

In today’s episode of the Weekly Business News, host Ryan Alford, and co-hosts Chris Hansen and Brianna Hall, dives into a range of timely topics, blending current events with business insights. The trio discusses the devastating impact of a recent hurricane, Sean "Diddy" Combs' legal challenges involving sex trafficking allegations, and the growing phenomenon of AI-generated influencers. They also explore Amazon's latest AI-powered video ad generator and its potential effects on the advertising industry. The conversation shifts to media accountability, with a particular focus on Alex Jones ...

Ist Datenschutz ein Qualitätsmerkmal? Kann ich haftbar gemacht werden, wenn ich eine Datenpanne in einem Unternehmen verursache? Haben Daten wirklich so viel mit Macht zu tun?Darum geht es in der neuen Folge von Datendurst. Host Tim Ebner interviewt Mona Wrobel, Anwältin im Bereich Datenschutz und IT-Recht und zusätzlich Legal Counsel bei TeamViewer. Übrigens ist auch sie Podcasterin beim eigenen Podcast „Data Date“.Doch wie kann man so fasziniert von Datenschutz sein? Mona findet das Thema nicht so komplett festgefahren wie andere Rechtsgebiete. Es ist sehr vielfältig und besonders ...

On Instagram, should you be putting your hashtags in the caption or the comment on your post? According to Hugh Rees, always include your hashtags in your Instagram caption! Find out why and more tips and tricks in this segment. Lisa Buyer sat down with the Co-Founder and Head of Digital at Expose Media, Hugh Rees. Expose Media is an eCommerce growth agency that helps brands scale their business. According to Hugh, the three main things we should focus on for Instagram are content, community, and hashtags. Hugh explains how to be successful with these three aspects and tools you can use to...

What does it mean to own your business assets with Facebook Advertising? What are the new Facebook ads trends? How can businesses effectively market their products on Facebook? What makes a good marketing agency? To Tamara Ashworth, the answer to all these questions lies in focusing your energy on a limited area of expertise and always keeping up with new innovations. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Tamara Ashworth, co-founder, and CEO of e-commerce Facebook marketing agency, Ashworth Strategy. After working in finance in New York City for a few ...

How can small businesses thrive during COVID-19? Why are PR and digital marketing indispensable even when your business is small? In this episode, Andrew Seeley, the Small Business Champion, shares his insights on developing small businesses through strategic marketing any small business can master. Listen for tips that will help you grow your business in no time. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Andrew Seeley, the Creatively Disruptive CEO. He and his team, who sometimes goes by as The Small Business Champions, help transform small businesses into ...

Do you want to thrive in the social media world? Tune in to learn Aliza Licht’s expert advice on how to be a social media rockstar. Lisa Buyer sat down with girlboss Aliza Licht on all things PR and social media. During the time of this interview, Aliza was working with Alice + Olivia and shared her secret tips and tricks for successful business branding. Currently, she is an author, creative brand marketer, digital strategist, and founder and president of Leave Your Mark LLC. Aliza Licht was also the creator and voice of award-winning social personality DKNY PR girl for almost seventeen...

Organic or paid strategies, which is better for podcasting? How do you get the word out about your show? Lisa Buyer and Matt Wolfe are back for part two of this two-part series to tell us all the podcasting tips and tricks so you can rock the podcast world. Matt uses both organic and paid strategies for his podcast. His top organic strategies include going on other podcasts to talk about his show, Hustle & Flowchart Facebook group, and even going on other shows' Facebook groups. Search engine optimization is not a huge focus of his to be successful, Matt just does basic SEO strategies such ...