Showing titles in Social Psychology & Interactions

Science doesn't speak for itself. Neck-deep in work that can be messy and confounding and naïve in the ways of public communication, scientists are often unable to package their insights into the neat narratives that the public requires. Enter celebrities, advocates, lobbyists, and the funders behind them, who take advantage of scientists' reluctance to provide easy answers, flooding the media with misleading or incorrect claims about health risks. In Bad Advice, Paul A. Offit shares hard-earned wisdom on the dos and don'ts of battling misinformation.

Dark psychology is the study of the human condition and its connection to the psychological nature of people who target other people and prey on them for control. You will learn tried-and-tested techniques that involve the use of subliminal psychology and neuro-linguistic programming to get people to do what you want without them ever realizing that they are being influenced. You will get awareness regards to people’s thoughts and knowledge which can improve your life and help you live in accordance with your highest self.

Why might some sex education programs result in more teen pregnancies? Why did reading that self-help book make you feel less happy? What's the best way to recover from trauma? Can we actually improve our lives by redirecting our thinking?

Penguin presents the audiobook edition of The Coddling of the America Mind by Jonathan Haidt and Greg Lukianoff, read by Jonathan Haidt. What doesn't kill you makes you weaker. Always trust your feelings. Life is a battle between good people and evil people. These three Great Untruths contradict basic psychological principles about well-being as well as ancient wisdom from many cultures. And yet they have become increasingly woven into education, culminating in a stifling culture of 'safetyism' that began on American college campuses.

For years, New York Times best-selling author Kirsten Powers has been center stage for many of our nation’s most searing political and cultural battles as a columnist, TV analyst, and onetime participant in the thunderdome of Twitter. On a good day, there will be civil disagreement. On a bad day, it’s all-out trench warfare - nothing but a cycle of outrage and self-righteousness. More and more, Powers finds herself wondering, along with countless Americans: How are we to cope with this nonstop madness?

"Black people are not dark-skinned white people", says advertising visionary Tom Burrell. In fact, they are much more. They are survivors of the Middle Passage and centuries of humiliation and deprivation, who have excelled against the odds, constantly making a way out of "No way!" At this pivotal point in history, the idea of Black inferiority should have had a "Going-Out-of-Business Sale." After all, Barack Obama reached America's Promised Land. Yet, as Brainwashed testifies, too many in Black America are still wandering in the wilderness.

With Uncivil Agreement, Lilliana Mason looks at the growing social gulf across racial, religious, and cultural lines, which have recently come to divide neatly between the two major political parties. She argues that group identifications have changed the way we think and feel about ourselves and our opponents. Even when Democrats and Republicans can agree on policy outcomes, they tend to view one another with distrust and to work for party victory over all else.

The New York Times best-selling authors of Switch and Made to Stick explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our life and work. What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients?

If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.

Robin Dunbar is the world-renowned psychologist and author who famously discovered Dunbar's number: how our capacity for friendship is limited to around 150 people. In Friends, he looks at friendship in the round, at the way different types of friendship and family relationships intersect, or at the complex of psychological and behavioural mechanisms that underpin friendships and make them possible - and just how complicated the business of making and keeping friends actually is.

More people know who Khloe Kardashian is than who Rene Descartes was. Most can't find Delaware on a map, correctly spell the word occurrence, or name the largest ocean on the planet. But how important is it to fill our heads with facts? A few keystrokes can summon almost any information in seconds. Why should we bother learning facts at all? Best-selling author William Poundstone confronts that timely question in Head in the Cloud.

In the age of Big Data we often believe that our predictions about the future are better than ever before. But as risk expert Gerd Gigerenzer shows, the surprising truth is that in the real world, we often get better results by using simple rules and considering less information. In Risk Savvy, Gigerenzer reveals that most of us, including doctors, lawyers, financial advisers, and elected officials, misunderstand statistics much more often than we think, leaving us not only misinformed, but vulnerable to exploitation.

¿Alguna vez has deseado saber lo que una persona piensa de ti? ¿Y si te dijera que puedes hacerlo y que no te costará más que este libro? Probablemente pienses que estoy loco, pero si tengo tu atención, sigue leyendo.

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.

Most people, including many policy makers, activists, scientists, and philosophers, have encouraged us to be more empathetic - to feel the pain and pleasure of others. Yale researcher and author Paul Bloom argues that this is a mistake. Far from leading us to improve the lives of others, empathy is a capricious and irrational emotion that appeals to our narrow prejudices. It muddles our judgment and often leads to cruelty. We are at our best when we are smart enough not to rely on it and draw upon a more distanced compassion.

Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way much of what we do can be defined as being motivators. From the boardroom to the living room, our role as motivators is complex, and the more we try to motivate partners and children, friends and coworkers, the clearer it becomes that the story of motivation is far more intricate and fascinating than we've assumed.

Renowned psychologists describe the most useful insights from social psychology that can help make you "wise": wise about why people behave the way they do, and wise about how to use that knowledge in understanding and influencing the people in your life. When faced with a challenge, we often turn to those we trust for words of wisdom. Friends, relatives, and colleagues - someone with the best advice about how to boost sales, the most useful insights into raising children, or the sharpest take on an ongoing conflict.

Today's inequality is on a scale that none of us has seen in our lifetimes, yet this disparity between rich and poor has ramifications that extend far beyond mere financial means. In The Broken Ladder, psychologist Keith Payne examines how inequality divides us not just economically, but also has profound consequences for how we think, how our cardiovascular systems respond to stress, how our immune systems function, and how we view moral ideas such as justice and fairness.

Whether it's rising out of bankruptcy, handling a divorce, being a parent, leading a work team, or building a business from scratch, the science of applied behavior analysis has five scientific laws of life and leadership that are proven by the authors will lead you to success.

A pathbreaking neuroscientist reveals how our social instincts turn Me into Us, but turn Us against Them - and what we can do about it. The great dilemma of our shrinking world is simple: never before have those we disagree with been so present in our lives. The more globalization dissolves national borders, the more clearly we see that human beings are deeply divided on moral lines - about everything from tax codes to sexual practices to energy consumption - and that, when we really disagree, our emotions turn positively tribal.