-
Battlecry
- Winning the Battle for the Mind with a Slogan That Kills
- Narrado por: Chris Roman
- Duración: 3 h y 24 m
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
![Prime logotipo](https://m.media-amazon.com/images/G/01/Audible/Homestead/Prime_Logo_RGB.png)
Compra ahora por $14.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Grandes primeros Títulos
![The Leader's Guide Audiolibro Por Eric Ries arte de portada](https://m.media-amazon.com/images/I/51SfoIw1zPL._SL240_.jpg)
![Purple Cow, New Edition Audiolibro Por Seth Godin arte de portada](https://m.media-amazon.com/images/I/51uSO15NkaL._SL240_.jpg)
![Obviously Awesome Audiolibro Por April Dunford arte de portada](https://m.media-amazon.com/images/I/51l8BeXXOtL._SL240_.jpg)
![Positioning, 20th Anniversary Edition Audiolibro Por Al Ries, Jack Trout arte de portada](https://m.media-amazon.com/images/I/41IbDXewu5S._SL240_.jpg)
![Ca$hvertising Audiolibro Por Drew Eric Whitman arte de portada](https://m.media-amazon.com/images/I/51iqfHOc-ZL._SL240_.jpg)
![The Adweek Copywriting Handbook Audiolibro Por Joseph Sugarman arte de portada](https://m.media-amazon.com/images/I/51Pu5lkvZrL._SL240_.jpg)
![Contagious Audiolibro Por Jonah Berger arte de portada](https://m.media-amazon.com/images/I/510jnmWPYoL._SL240_.jpg)
![Fascinate, Revised and Updated Audiolibro Por Sally Hogshead arte de portada](https://m.media-amazon.com/images/I/51Trmi+FWSL._SL240_.jpg)
![The 22 Immutable Laws of Marketing Audiolibro Por Al Ries, Jack Trout arte de portada](https://m.media-amazon.com/images/I/51RDdJhYbHL._SL240_.jpg)
![No B.S. Guide to Brand-Building by Direct Response Audiolibro Por Dan S. Kennedy, Forrest Walden - contributor, Jim Cavale - contributor arte de portada](https://m.media-amazon.com/images/I/51+MO8KpaHL._SL240_.jpg)
![The 22 Immutable Laws of Branding Audiolibro Por Al Ries, Laura Ries arte de portada](https://m.media-amazon.com/images/I/51uytneh6IL._SL240_.jpg)
![Brewing Up a Business Audiolibro Por Sam Calagione arte de portada](https://m.media-amazon.com/images/I/51CrfyIE2aL._SL240_.jpg)
![Better and Faster Audiolibro Por Jeremy Gutsche arte de portada](https://m.media-amazon.com/images/I/51CZeQalC9L._SL240_.jpg)
![All About Them Audiolibro Por Bruce Turkel, Bob Burg - foreword arte de portada](https://m.media-amazon.com/images/I/41VoSTF5i4L._SL240_.jpg)
![Brainfluence Audiolibro Por Roger Dooley arte de portada](https://m.media-amazon.com/images/I/41ssxpwLHOL._SL240_.jpg)
![The Micro-Script Rules Audiolibro Por Bill Schley arte de portada](https://m.media-amazon.com/images/I/51MhdObRPWL._SL240_.jpg)
![The Fortune Cookie Principle Audiolibro Por Bernadette Jiwa arte de portada](https://m.media-amazon.com/images/I/51CZsDlj3XL._SL240_.jpg)
![The End of Advertising Audiolibro Por Andrew Essex arte de portada](https://m.media-amazon.com/images/I/51UaJKd+KbL._SL240_.jpg)
![Tuned In Audiolibro Por Craig Stull, Phil Myers, David Meerman Scott arte de portada](https://m.media-amazon.com/images/I/51UZhcF-qXL._SL240_.jpg)
![Uncopyable Audiolibro Por Steve Miller arte de portada](https://m.media-amazon.com/images/I/416zt2lYqhL._SL240_.jpg)
![Different Audiolibro Por Youngme Moon arte de portada](https://m.media-amazon.com/images/I/41duAOySQVL._SL240_.jpg)
![Branding Is Sex Audiolibro Por Deb Gabor arte de portada](https://m.media-amazon.com/images/I/61S5mQ+EqDL._SL240_.jpg)
![All Marketers Are Liars Audiolibro Por Seth Godin arte de portada](https://m.media-amazon.com/images/I/418GjpdLW1L._SL240_.jpg)
![Selling the Invisible Audiolibro Por Harry Beckwith arte de portada](https://m.media-amazon.com/images/I/41l2adQ3UbL._SL240_.jpg)
![This I Know Audiolibro Por Terry O'Reilly arte de portada](https://m.media-amazon.com/images/I/518ifFxFTOL._SL240_.jpg)
![Brain Glue Audiolibro Por James I. Bond arte de portada](https://m.media-amazon.com/images/I/51P4uh84hzL._SL240_.jpg)
![Free Prize Inside! Audiolibro Por Seth Godin arte de portada](https://m.media-amazon.com/images/I/61JyhhMGhDL._SL240_.jpg)
![Trade-Off Audiolibro Por Kevin Maney arte de portada](https://m.media-amazon.com/images/I/41Qzidn0dPL._SL240_.jpg)
![Primal Branding Audiolibro Por Patrick Hanlon arte de portada](https://m.media-amazon.com/images/I/51liDMjnodL._SL240_.jpg)
![The Irresistible Offer Audiolibro Por Mark Joyner arte de portada](https://m.media-amazon.com/images/I/51VwVhXz9vL._SL240_.jpg)
Resumen del Editor
Why are most slogans and taglines ineffective? Because they're just words and a mind cannot understand words. A mind can only understand sounds.
Why do most Americans remember the battlecry of the French Revolution ("Liberté, égalité, fraternité") when they cannot remember the battlecry of the American Revolution?
Because the sounds of the words "Liberté, égalité, fraternité" rhyme and that's one of the powerful techniques for creating a memorable slogan. In addition to "rhyme", there are four other techniques outlined in my new book, Battlecry.
1. Rhyme: "Roto-Rooter, that's the name. And away go troubles down the drain."
2. Alliteration: "M&Ms melt in your mouth, not in your hands."
3. Repetition: "The few. The proud. The Marines."
4. Reversals: "Two great tastes that taste great together. Reese's peanut butter cups."
5. Double-entendre: "A diamond is forever."
You might think companies and their ad agencies would be wise to these techniques.
But few slogans actually use any of these memory-building tactics. In a recent survey of 266 advertising slogans, only 19 used any one of them.
Relacionado con este tema
-
Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
-
General
-
Narración:
-
Historia
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
-
-
Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
-
General
-
Narración:
-
Historia
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
-
Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
-
Free Prize Inside!
- The Next Big Marketing Idea
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
-
General
-
Narración:
-
Historia
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
-
-
Another gem from Seth
- De Daryl en 12-29-09
De: Seth Godin
-
Brain Glue
- How Selling Becomes Much Easier by Making Your Ideas "Sticky"
- De: James I. Bond
- Narrado por: Jonny Unitus
- Duración: 4 h y 49 m
- Versión completa
-
General
-
Narración:
-
Historia
If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.
-
-
I find 'Brain Glue' impressive and helpful
- De Robie P. en 02-21-23
De: James I. Bond
-
Trade-Off
- Why Some Things Catch On, and Others Don't
- De: Kevin Maney
- Narrado por: Dennis Holland
- Duración: 6 h y 58 m
- Versión completa
-
General
-
Narración:
-
Historia
In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
-
-
No Trade-Offs for Reading Trade-Off
- De Joshua Kim en 06-10-12
De: Kevin Maney
-
The Innovation Secrets of Steve Jobs
- De: Carmine Gallo
- Narrado por: Sean Mangan
- Duración: 8 h y 24 m
- Versión completa
-
General
-
Narración:
-
Historia
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
-
-
awful
- De Thomas en 10-15-11
De: Carmine Gallo
-
Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
-
General
-
Narración:
-
Historia
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
-
-
Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
-
General
-
Narración:
-
Historia
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
-
Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
-
Free Prize Inside!
- The Next Big Marketing Idea
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
-
General
-
Narración:
-
Historia
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
-
-
Another gem from Seth
- De Daryl en 12-29-09
De: Seth Godin
-
Brain Glue
- How Selling Becomes Much Easier by Making Your Ideas "Sticky"
- De: James I. Bond
- Narrado por: Jonny Unitus
- Duración: 4 h y 49 m
- Versión completa
-
General
-
Narración:
-
Historia
If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.
-
-
I find 'Brain Glue' impressive and helpful
- De Robie P. en 02-21-23
De: James I. Bond
-
Trade-Off
- Why Some Things Catch On, and Others Don't
- De: Kevin Maney
- Narrado por: Dennis Holland
- Duración: 6 h y 58 m
- Versión completa
-
General
-
Narración:
-
Historia
In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
-
-
No Trade-Offs for Reading Trade-Off
- De Joshua Kim en 06-10-12
De: Kevin Maney
-
The Innovation Secrets of Steve Jobs
- De: Carmine Gallo
- Narrado por: Sean Mangan
- Duración: 8 h y 24 m
- Versión completa
-
General
-
Narración:
-
Historia
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
-
-
awful
- De Thomas en 10-15-11
De: Carmine Gallo
-
Meatball Sundae
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 51 m
- Versión completa
-
General
-
Narración:
-
Historia
New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
-
-
Meatball Godin
- De Oliver Nielsen en 09-11-08
De: Seth Godin
-
The Star Principle
- How It Can Make You Rich
- De: Richard Koch
- Narrado por: Richard Aspel
- Duración: 7 h y 9 m
- Versión completa
-
General
-
Narración:
-
Historia
Richard Koch has made a career out of spotting "Star businesses" - and has made millions from them. Star businesses are ventures operating in a high-growth sector - and are the leaders of their niche in the market. Stars are rare. But with the help of this book and a little patience, you can find one - or create one yourself.This is a vital book for any budding entrepreneur or investor (of grand or modest means).
-
-
Makes perfect sense
- De Lorcan McNeela en 10-28-14
De: Richard Koch
-
Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- De: David Butler, Linda Tischler
- Narrado por: Peter Berkrot
- Duración: 6 h y 18 m
- Versión completa
-
General
-
Narración:
-
Historia
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
-
-
Great content, difficult narration
- De nicholas hork en 05-06-15
De: David Butler, y otros
-
Wine Wars
- The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists
- De: Mike Veseth
- Narrado por: Clinton Wade
- Duración: 8 h y 31 m
- Versión completa
-
General
-
Narración:
-
Historia
Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market trends that are redrawing the world wine map and the terroirists who resist them. Wine and the wine business are at a critical crossroad today, transformed by three powerful forces. Veseth begins with the first force, globalization, which is shifting the center of the wine world as global wine markets provide enthusiasts with a rich but overwhelming array of choices.
-
-
Narration Tanks an Otherwise-Interesting Book
- De Gian en 02-21-14
De: Mike Veseth
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 18 m
- Versión completa
-
General
-
Narración:
-
Historia
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
-
Useless Dribble
- De Chimdi Azubuike en 03-10-18
De: Simon Sinek
-
The Click Moment
- Seizing Opportunity in an Unpredictable World
- De: Frans Johansson
- Narrado por: Erik Synnestvedt
- Duración: 7 h y 41 m
- Versión completa
-
General
-
Narración:
-
Historia
On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
-
-
very insightful...
- De Damien Baldwin en 08-19-15
De: Frans Johansson
-
The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
-
-
Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
-
What Would Google Do?
- De: Jeff Jarvis
- Narrado por: Jeff Jarvis
- Duración: 9 h y 2 m
- Versión completa
-
General
-
Narración:
-
Historia
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
-
-
Shallow and one-sided
- De JimmiJ en 02-04-09
De: Jeff Jarvis
-
Why We Buy, Updated and Revised Edition
- The Science of Shopping
- De: Paco Underhill
- Narrado por: Mike Chamberlain
- Duración: 12 h
- Versión completa
-
General
-
Narración:
-
Historia
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
-
-
Author has knowledge but poor writing skills
- De Nidhi en 06-25-11
De: Paco Underhill
-
Fascinate
- Your 7 Triggers to Persuasion and Captivation
- De: Sally Hogshead
- Narrado por: Sally Hogshead
- Duración: 8 h y 41 m
- Versión completa
-
General
-
Narración:
-
Historia
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
-
-
Hog your Head with Fascinate!
- De Lanie Evans en 01-19-11
De: Sally Hogshead
-
High-Hanging Fruit
- Build Something Great by Going Where No One Else WIll
- De: Mark Rampolla
- Narrado por: Mark Rampolla
- Duración: 6 h y 51 m
- Versión completa
-
General
-
Narración:
-
Historia
When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
-
-
10 Chapter Infomercial
- De KIM WILLIAMSON en 02-16-20
De: Mark Rampolla
-
Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
-
General
-
Narración:
-
Historia
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
-
-
1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
Lo que los oyentes dicen sobre Battlecry
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total
-
Ejecución
-
Historia
- ashton
- 08-11-19
Worth it
Encourages a new conceptional view on things. Absolutely enjoyed it and do recommend it. Most read, for leaders.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- Hayk
- 01-17-23
Does what it says on the tin
I like how there were many examples for each of the concepts taught in the book. It's like taking all the strategies that you find in the "learning how to learn" books and applying them to teaching your customers how to remember your offer.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña