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This Is Marketing
- You Can’t Be Seen Until You Learn to See
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
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Resumen del Editor
Brought to you by Penguin.
*Narrated by Seth Godin*
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this audiobook will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This audiobook shows you the way.
"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times
If you enjoyed listening to this, check out Seth Godin's Purple Cow, a true business classic.
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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Lenghty book with a few solid tips on persuation
- De Gerardo A Dada en 01-21-13
De: Daniel H. Pink
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Tribes
- We Need You to Lead Us
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 3 h y 42 m
- Versión completa
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Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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Get to the point!!!
- De Katie en 02-26-09
De: Seth Godin
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
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Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 6 h y 55 m
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It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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Good content, but hated the constant sell
- De Pablo Alejo en 01-22-21
De: Donald Miller
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 4 h y 56 m
- Versión completa
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
De: Donald Miller
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 31 m
- Versión completa
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
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To Sell Is Human
- The Surprising Truth about Moving Others
- De: Daniel H. Pink
- Narrado por: Daniel H. Pink
- Duración: 6 h y 6 m
- Versión completa
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General
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Historia
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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Lenghty book with a few solid tips on persuation
- De Gerardo A Dada en 01-21-13
De: Daniel H. Pink
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Tribes
- We Need You to Lead Us
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 3 h y 42 m
- Versión completa
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General
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Narración:
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Historia
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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Get to the point!!!
- De Katie en 02-26-09
De: Seth Godin
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$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- De: Alex Hormozi
- Narrado por: Alexander Hormozi
- Duración: 3 h y 48 m
- Versión completa
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The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
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Great content littered with filthy language
- De Amazon Customer en 09-29-21
De: Alex Hormozi
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Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- De: Alex Hormozi
- Narrado por: Alex Hormozi
- Duración: 6 h
- Versión completa
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This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
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Better than $100M Offers, But Read Both in Order
- De Jonathan and Hannah en 09-13-23
De: Alex Hormozi
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Principles
- Life and Work
- De: Ray Dalio
- Narrado por: Ray Dalio, Jeremy Bobb
- Duración: 16 h y 5 m
- Versión completa
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Ray Dalio, one of the world's most successful investors and entrepreneurs, shares the unconventional principles that he's developed, refined, and used over the past 40 years to create unique results in both life and business - and which any person or organization can adopt to help achieve their goals.
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Idea-meritocracy/Principles Reference
- De P Eberle en 06-30-18
De: Ray Dalio
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Your Next Five Moves
- Master the Art of Business Strategy
- De: Patrick Bet-David
- Narrado por: Patrick Bet-David
- Duración: 8 h y 6 m
- Versión completa
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From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
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Mediocre; few actionable take-aways.
- De Michael en 10-31-20
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Day Trading Attention
- How to Actually Build Brand and Sales in the New Social Media World
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk
- Duración: 8 h y 24 m
- Versión completa
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In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.
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Absolutely Must Listen To
- De Anthony A. Luna en 06-01-24
De: Gary Vaynerchuk
Lo que los oyentes dicen sobre This Is Marketing
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Nigel
- 12-08-18
Wonderful synthesis
If you would value a rounded synthesis of Seth's canon of work, buy and listen. If you are like me, you will listen more than once and get more. It is a rewarding summary and exposition of Seth's key ideas. My sense is that it will support a deep re-examination of all that we can do on the path to creating valuable change. In this way, the book can function as a manual for developing a meaningful life through work. Well done and thankyou :-)
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- Anonymous User
- 06-01-20
A great motivation
Inspirational and informative. Easy to listen. A book each marketer should listen to. Highly recommended!
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- Nakul Shenoy
- 12-11-18
Perfect guide to marketing oneself
Listening to Seth Godin read his book was like attending a private session with him -- on all things marketing. This is a book I will come back to again and again, as there is so much good advice and actionable insights - delivered in Seth's trademark easy to understand manner.
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- Anonymous User
- 08-17-24
Relevant info
Great book and very useful information, at least for those new to marketing like me.
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- Tom
- 01-13-19
good listen
like all seth godin books he doesn't disappoint, however like all seth godin books i have read he tends to go a few chapters too long
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esto le resultó útil a 1 persona
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- Anonymous User
- 02-09-19
Immense
This is what distilled knowledge sounds like. Thank you Seth, for bridging the value gap between marketers and those they seek to serve.
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- Amazon Customer
- 12-19-18
This is Excellent!
It’s hard being a person who doesn’t like Seth Godin in this world. The guys everywhere, people love him and no one speaks badly about the guy.
I wasn’t a fan. A cool outlier if you will.
I’m now a believer after listening to this book. Stop wasting money on your marketing and read this book.
If you need to move people then you need “This is Marketing” in your life.
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- Anonymous User
- 07-03-19
In itself the proof of Seth's perspective
I'm an avid listener of Seth's podcast, Akimbo, and was glad to find that everything he talks about on his podcasts is also discussed on his book — There is nothing new in the book! Is that a problem? Not at all! It's just proof that Seth truly lives his own philosophy on marketing. He generously offers his knowledge for free in his podcasts and, as he suggests in his teachings, people like me will be happy to purchase a souvenir from those they respect and admire. I'm proud to have this beautifully written book on my (digital) shelf. Seth's perspective on marketing is inspiring. Seth is a remarkable human being. Thank you for your work!
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- Sandras Phiri
- 01-10-21
Excellent book
There are many books on marketing but this ones tops them. Seth is brilliant at conveying marketing concepts. Totally worth it
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- George Eadie
- 01-25-23
A necessary rebuttal against “the funnel”
In a world of hustle this is both a reminder and pathway to establish an enterprise that has deep roots.
This book and approach is not for the impatient. It is for those looking for breakthrough insight into their customer, their business purpose, and the bridge between them.
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