In this episode of the State of Customer Storytelling podcast, DailyPay Director of Client Advocacy Maria Braune shares how to truly listen to your customers and get the best testimonials possible. Hear why relationship-building is all about listening, how to navigate the stakeholders to customer success, and get your customers ready to talk for you. You’ll also learn how customer advocacy helps with brand identity and positioning, what questions to ask your customers, and why a story has to be an honest story to be a great story. To learn more about Testimonial Hero and the importance of customer storytelling, go to TestimonialHero.com

In this episode of the State of Customer Storytelling podcast, Chief Outsiders Partner and CMO Jeff Loeb shares how to gather customer insights and share them with the rest of your team. Hear the best ways to capture customer insights, interview your customers, and repurpose the content inside and outside your company. You’ll also learn how the role of the analyst is changing, why video testimonials remain the most powerful, and why you should always use the customer as the North Star in your decision-making. To learn more about Testimonial Hero and the importance of customer storytelling, go to TestimonialHero.com

In this episode of the State of Customer Storytelling podcast, Airtable Customer Marketing Programs lead Valeria Gomez shares how to show love to your customers the way you want them to show love to your company. Hear how to build relationships, be curious, tailor your advocacy program to each customer, and differentiate. You’ll also learn why people don’t relate to brands just for the logo, the power of stories of transformation, Valeria’s 3 Golden Rules for customer advocacy programs, and the differences between different types of customer content. To learn more about Testimonial Hero and the importance of customer storytelling, go to TestimonialHero.com

In this episode of the State of Customer Storytelling podcast, Enable Us Chief Marketing Officer Cece Lee and Chief Customer Officer Lynn Pietryga share how to set a strategy for your customer content program. Hear how to make sure your customer content is aligned with your value proposition, why video is the most powerful form of content, and how webinars and other longform pieces of content can be chopped up into smaller, shareable bits for social media. You’ll also learn why there’s no need to boil the ocean, how to measure your marketing content, get to “Yes” efficiently, and how to maintain a close relationship between marketing and customer success. To learn more about Testimonial Hero and the importance of customer storytelling, go to Testimonialhero.com

In this episode of the State of Customer Storytelling podcast, the Founder of grwth.co, Mosheh Poltorak, joins to talk about what is needed when starting a customer marketing program.

Customer marketing is not a one-size-fits-all thing. As Mosheh points out, testimonials and customer videos can be used in every part of the marketing funnel. He talks about what marketers need to consider when starting their customer marketing programs, like what you plan to use customer stories for and whether you want a customer story from each group of your customer base.

By doing these things, you will make it easier for the sales team to identify the best customers to ask for a story from. And if you are a person who hates to ask customers for favors, Mosheh recommends making customer marketing part of the onboarding process, so they are aware from the beginning.

Join us for this episode to hear all that and more.

To learn more about Testimonial Hero and the importance of customer storytelling, go to testimonialhero.com.

In this episode of the State of Customer Storytelling podcast, Mike Jeffs, Customer Marketing Director at Mavenlink (which is now part of Kantata), talks about cross-functional customer marketing and case deflection.

Mike explains that information gathered from customer marketing benefits everyone in a company. As such, the customer marketing and customer support teams can do a lot to add value to the initiatives of other departments, like sending out NPS surveys. By getting other departments involved in customer advocacy interactions, companies can produce better products and services that the customer wants.

Mike also details how he worked to build a search engine to answer all customer questions as quickly as possible. Doing this meant his customers didn’t need to wait for an answer and could find it quickly and easily directly from the company, building trust in the process. Mike emphasizes that trust and speed are the keys to creating lasting customer relationships.

To learn more about Testimonial Hero and the importance of customer storytelling, go to testimonialhero.com.

In this episode of the State of Customer Storytelling podcast, Ari Hoffman, Global Director of Customer Advocacy at Crowdvocate, talks about the art of making friends for a living.

Not originally from a marketing background, Ari offers a fresh perspective on customer advocacy as he shares how he gets his customers to be enthusiastic about telling their stories. Ari is all about building relationships with customers and warns against making customer marketing feel too transactional.

Ari divulges his best practices for customer advocacy, the biggest of which is doing something for your customer first to show that you are on their side and are willing to do for them what you want them to do for you. And when it comes down to getting stories from customers, he emphasizes the importance of video. Video can easily be turned into podcasts, reviews, and so on, but it can’t be done the other way around.

This is an insightful conversation that shouldn’t be missed.

To learn more about Testimonial Hero and the importance of customer storytelling, go to testimonialhero.com.

In this episode of the State of Customer Storytelling podcast, the Head of Marketing at GetAccept, Tara Pawlak, breaks down what she thinks is wrong with the generally-accepted definition of customer marketing.

Tara takes issue with the definition of customer marketing as essentially having customers do marketing for a company. She finds a lot of approaches to customer marketing to be more about the business and less about the customer and she thinks that’s wrong. As she points out, companies only stay in business because of their customers, so they should always be put first, even in marketing.

Tara’s approach to customer marketing goes against the grain and she details how she built a customer marketing program from the ground up at GetAccept. She emphasizes the importance of listening to customer feedback, good and bad, and making changes for each customer to improve their experience before asking them for their stories.

You create a much more enthusiastic and supportive customer marketing program by going above and beyond for your customers and getting to know them more personally.

To learn more about Testimonial Hero and the importance of customer storytelling, go to testimonialhero.com.