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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- Narrated by: Sean Pratt
- Length: 8 hrs and 7 mins
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Publisher's summary
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.
In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings" - companies such as Amazon, Salesforce, Uber, and IKEA - that give us new ways of living, thinking, or doing business, often solving problems we didn't know we had.
In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers' brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.
Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator's Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.
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By: John Rossman
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Design a Better Business
- New Tools, Skills, and Mindset for Strategy and Innovation
- By: Patrick van der Pijl, Lisa Kay Solomon, Justin Lokitz
- Narrated by: Fleet Cooper
- Length: 6 hrs and 29 mins
- Unabridged
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This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
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Good for people who don't have an experience with Agile and Lean Startup
- By Jovan Vidic on 08-26-17
By: Patrick van der Pijl, and others
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The Amazon Way: Amazon's 14 Leadership Principles
- By: John Rossman, Tom Alberg - foreword
- Narrated by: Jeff Cummings
- Length: 4 hrs and 40 mins
- Unabridged
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The 3rd edition of The Amazon Way is one of the rare business leadership books giving actionable insights for innovation and business growth to be the basis for your digital transformation gameplan. The Amazon Way translates Amazon's unique culture and management practices into insights and opportunities, as only an Amazon executive and expert advisor could do for the Amazon Leadership Principles giving listeners one of the essential business leadership books for the digital era.
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Good overview about Amazon
- By MrsSnuggs0512 on 06-05-24
By: John Rossman, and others
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What to Do When Machines Do Everything
- How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data
- By: Malcolm Frank, Paul Roehrig, Ben Pring
- Narrated by: Eric Jason Martin
- Length: 7 hrs and 28 mins
- Unabridged
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What to Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on artificial intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans, it raises profound questions on the future of work and how companies compete.
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Assumes that machine learning will grow very slow
- By Nathan Burnham on 05-06-17
By: Malcolm Frank, and others
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
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In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
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The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- By: John Sviokla, Mitch Cohen
- Narrated by: Erik Synnestvedt
- Length: 6 hrs and 17 mins
- Unabridged
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Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
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Waste of time!
- By Anonymous User on 05-30-20
By: John Sviokla, and others
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
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The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
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Trade-Off
- Why Some Things Catch On, and Others Don't
- By: Kevin Maney
- Narrated by: Dennis Holland
- Length: 6 hrs and 58 mins
- Unabridged
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In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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No Trade-Offs for Reading Trade-Off
- By Joshua Kim on 06-10-12
By: Kevin Maney
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Who Says Elephants Can't Dance?
- Inside IBM's Historic Turnaround
- By: Louis V. Gerstner Jr.
- Narrated by: Edward Herrmann
- Length: 8 hrs and 29 mins
- Unabridged
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In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
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Moderate Start, Picks up FAST!
- By Art H on 02-08-05
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Free Prize Inside!
- The Next Big Marketing Idea
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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Another gem from Seth
- By Daryl on 12-29-09
By: Seth Godin
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Mixed Review
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Plenty of experts argue that anyone who wants to develop a skill, play an instrument, or lead their field should start early, focus intensely, and rack up as many hours of deliberate practice as possible. But a closer look at research on the world’s top performers shows that early specialization is the exception, not the rule. David Epstein examined the world’s most successful athletes, artists, musicians, inventors, forecasters and scientists. He discovered that in most fields—especially those that are complex and unpredictable—generalists, not specialists, are primed to excel.
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In The Spark Factor, Dr. Molly Maloof shares a program uniquely tailored to the biology of women—a plan that targets the mitochondria, the power source of the cells. As Dr. Maloof shows, the intense, all-or-nothing approaches commonly used by biohackers to optimize health—including sustained fasting, ultra-low-carb diets, and intense training—can be harmful, especially for women, because they create excessive stress in an already-stressed body, which can make us tired, weak, and prone to illness.
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The Power of Showing Up
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One of the very best scientific predictors for how any child turns out - in terms of happiness, academic success, leadership skills, and meaningful relationships - is whether at least one adult in their life has consistently shown up for them. In an age of scheduling demands and digital distractions, showing up for your child might sound like a tall order. But as best-selling authors Daniel Siegel and Tina Payne Bryson reassuringly explain, it doesn’t take a lot of time, energy, or money. Instead, showing up means offering a quality of presence.
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Great Educators
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Whether it’s meditation or a walk in nature, reading a sacred text or saying a prayer, there are many ways to tap into a heightened awareness of the world around you and your place in it. In The Awakened Brain, psychologist Dr. Lisa Miller shows you how. Weaving her own deeply personal journey of awakening with her groundbreaking research, Dr. Miller’s book reveals that humans are universally equipped with a capacity for spirituality, and that our brains become more resilient and robust as a result of it.
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just awful
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This Idea Is Brilliant
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As science informs public policy, decision making, and so many aspects of our everyday lives, a scientifically literate society is crucial. In that spirit, Edge.org publisher and author of Know This, John Brockman, asks 206 of the world's most brilliant minds the 2017 Edge Question: What scientific term or concept ought to be more widely known?
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Condensed Brilliance in Digestable Chunks
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What listeners say about Play Bigger
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Valentin Radu
- 09-15-17
the best business book I've eve read
Incredibly profound, funny, catching and intense.
Lots of insights that have shifted my attention towards what truly matters in entrepreneurship
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- Vickie
- 11-27-16
Amazing insight
Best book I have read in many years! Playbook is a guide on how to win, not just another book of stories of winners. I will be implementing what I read!
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- William Theisinger
- 07-31-17
Great but
Having been an engineer at GoTo and Overture, I was confused by the inaccuracy of how Google defined revenue generation in search. Knowing that backline very well, I was left to wonder if there were any other inaccuracies. However, stories where there just to illuminate the content and I felt the content was great.
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- Paolo
- 01-11-17
life changing
life changing life changing life changing life changing life changing life changing life changing life changing life changing life changing life changing life changing woo woooo wooo wooooooo woooooo
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- Skye
- 01-26-19
Innovative Idea
I read a lot of books and at times many seem to have very similar messages. Play Bigger is not one of those books. It brings forth a very new and innovative way of looking at building your business and yourself.
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- Chris Jackson, MBA
- 06-15-23
Not your average business book
By far the most useful and thought provoking business concept I have read this far! This book forced me to rethink my business and my strategy.
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- Tracy
- 07-29-16
Design and Build to be a Category King
Any additional comments?
Early on in the book the authors are all described as “crazy.” Don’t let this description turn you off. If Christopher Lockhead is any example, theirs’ is the kind of high energy crazy that comes with brilliance. I worked with Christopher when he was CMO at Vantive and he was one of the most inspirational evangelist I’d ever heard or witnessed in action. The energy of Christopher, Dave and Al doesn’t come out in this book, but their big ideas come out in a BIG way.
So what? There are a lot of management and entrepreneurial books out there with big ideas and I’ve listened to/read a lot of them (Start With Why and The Hard Thing About Hard Things being two of my favorites.) Why is this one different and why should you care?
If you’re just out to build a new feature or making something just enough better to be attractive and bought by another bigger player, this book isn’t for you. But if you want to, or know you’re already building something different and it can be a market changer, this book can help you make that happen from idea/category design, through refining your message, to launch, execution and ongoing redesign. (Ref. some of the good, thorough book reviews on Amazon for more details on this.)
This book gives you the process and strategies for being disruptive and becoming what they call a Category King.
My epiphany, when listening to this book, was the eye opener that what our startup really is building is a new category and that we should be positioning it that way. What we are building is “different” and it will be a huge game changer, it isn’t just “better” than what our competition is doing (although it is that too.) When you’re really close to your own great idea on how you can address a problem, it’s really easy to think that you’re doing something much “better” than the competition, probably because you originally built it just to be better, but when you start to think about how it’s “different,” or better yet you specifically design it to be different and learn how to exploit that in your messaging, you can change the way people think about what they need in order to solve the problem YOU have defined. What they “need” is your different solution. Sure, you’d think that’s a no-brainer, but listen to the book and you’ll get how it’s more complicated than that and how their strategy and process can help you from cradle to grave (or exit, or the next evolution) to make it happen.
The case examples were also valuable, but I would have liked more of them. I specifically gained from the Tableau example which is very close to our “new” strategy (since listening to this book) within our own category.
Consider listening to this book at 1.25x speed.
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- YesFAM
- 10-29-19
2nd time reading Play Bigger is even better.
Get your notepad ready, your brain is gonna need to dump some genius on the page. I recommend this book often, and I regularly come back to chapters and notes taken. I'm a big fan of Christopher Lochhead, and his podcast(s) - this channel of business education is integral to the foundation of any venture... if your intention is to be successful in change-maker kinda way. The companion book, Niche Down is also a winner.
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- Yaya
- 08-27-22
Inspiring
Love everything about this book it was decisively insightful and a great pleasure to reading. I needed every word for the journey I’m about to embark on.
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- Amazon Customer
- 02-15-17
Very Silicone Valley
This is one in the crowded category of how to be The Best. In that sense, they failed to create a new category, which is largely the subject of the book. Nonetheless, they do a fairly nice job of laying out the components of creating a category. While their focus is on Google, Facebook, Uber, etc., it is not hard to translate this to more humble setting that that are the lives of most people taking in the book. I would have liked a bit more of the application to companies and lives that are not going to start new industries or liberate India, but there is is plenty here to work with.
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