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Sales Pitch
- How to Craft a Story to Stand Out and Win
- Narrado por: April Dunford
- Duración: 2 h y 57 m
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Resumen del Editor
Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.
World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.
Using a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn:
Why you need to be your prospect’s guide in the buying process
Why a sales pitch is a unique style of story designed to help your customer say “yes” with confidence
How “do nothing” is the most fearsome competitor you have
How and when qualification, discovery, and product demos fit into a sales pitch
How your positioning is reflected in a great sales narrative
Why your differentiated value is the star of the show
The eight components of a solid sales pitch
A successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. This book will help you create a winning pitch that gets you better customers—and more of them.
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The Mindset of a Sales Warrior is your ticket to silence your inner critic and unleash the power within you now. Dive into 42 simple, easy-to-apply strategies, with FPG CEO Jason Forrest, and FPG President, Mary Marshall Forrest. You’ll join with some of the top entrepreneurs in the world to free your mind, so you can earn what you re truly worth. Each strategy comes with a powerful real-world application to bring each one to life with your real-life prospects in your industry today. It’s time to unleash the most authentic version of yourself.
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The Mindset of a Sharing what I've Read
- De Mr. 456 en 02-26-20
De: Jason Forrest
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The Story Selling Secret
- A Simple, 5-Step Blueprint For Using Personal Stories To Create Emotional Connections, Make Yourself Unique, and Increase Sales
- De: Jim Edwards
- Narrado por: Virtual Voice
- Duración: 1 h y 49 m
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Skyrocket Your Sales Through the Power of Compelling StorytellingIn "The Story Selling Secret," author Jim Edwards presents a straightforward, 5-step blueprint for using personal stories to powerfully connect with your audience, differentiate yourself from competitors, and ultimately increase sales. In today's crowded marketplace, it's no longer enough to simply promote your products or services. You need to engage and resonate with your target audience on a deeper level, and there's no better way to do this than with compelling personal stories. Tell Personal Stories That Connect and Sell ...
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simple and powerful
- De David DeSchoolmeester en 04-07-24
De: Jim Edwards
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The SaaS Playbook
- Build a Multimillion-Dollar Startup Without Venture Capital
- De: Rob Walling
- Narrado por: Rob Walling
- Duración: 4 h y 14 m
- Versión completa
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Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.
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Solid
- De Phil Williams en 12-14-23
De: Rob Walling
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- De: April Dunford
- Narrado por: April Dunford
- Duración: 3 h y 31 m
- Versión completa
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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The best and only book on positioning
- De Geordie en 05-02-20
De: April Dunford
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- De: Matthew Dixon, Ted McKenna
- Narrado por: Matthew Dixon, Ted McKenna
- Duración: 5 h y 47 m
- Versión completa
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In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.
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Datos interesantes para equipos de ventas
- De Cliente de Amazon en 07-02-24
De: Matthew Dixon, y otros
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The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- De: Ulrik Lehrskov-Schmidt
- Narrado por: Ulrik Lehrskov-Schmidt
- Duración: 6 h y 29 m
- Versión completa
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Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.
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Terrible in Audio format - get the book
- De Lawrence Guillory en 08-21-24
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The Mindset of a Sales Warrior
- De: Jason Forrest
- Narrado por: Jason Forrest
- Duración: 7 h y 53 m
- Versión completa
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The Mindset of a Sales Warrior is your ticket to silence your inner critic and unleash the power within you now. Dive into 42 simple, easy-to-apply strategies, with FPG CEO Jason Forrest, and FPG President, Mary Marshall Forrest. You’ll join with some of the top entrepreneurs in the world to free your mind, so you can earn what you re truly worth. Each strategy comes with a powerful real-world application to bring each one to life with your real-life prospects in your industry today. It’s time to unleash the most authentic version of yourself.
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The Mindset of a Sharing what I've Read
- De Mr. 456 en 02-26-20
De: Jason Forrest
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The Story Selling Secret
- A Simple, 5-Step Blueprint For Using Personal Stories To Create Emotional Connections, Make Yourself Unique, and Increase Sales
- De: Jim Edwards
- Narrado por: Virtual Voice
- Duración: 1 h y 49 m
- Versión completa
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General
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Narración:
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Historia
Skyrocket Your Sales Through the Power of Compelling StorytellingIn "The Story Selling Secret," author Jim Edwards presents a straightforward, 5-step blueprint for using personal stories to powerfully connect with your audience, differentiate yourself from competitors, and ultimately increase sales. In today's crowded marketplace, it's no longer enough to simply promote your products or services. You need to engage and resonate with your target audience on a deeper level, and there's no better way to do this than with compelling personal stories. Tell Personal Stories That Connect and Sell ...
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simple and powerful
- De David DeSchoolmeester en 04-07-24
De: Jim Edwards
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The SaaS Playbook
- Build a Multimillion-Dollar Startup Without Venture Capital
- De: Rob Walling
- Narrado por: Rob Walling
- Duración: 4 h y 14 m
- Versión completa
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General
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Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.
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Solid
- De Phil Williams en 12-14-23
De: Rob Walling
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Growth Levers and How to Find Them
- De: Matt Lerner
- Narrado por: Matt Lerner
- Duración: 2 h y 18 m
- Versión completa
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Great startups don't waste time on small stuff. If you study the early days of any great startup, you’ll see that 90% of their growth came from 10% of the stuff they tried. But most needed years of experimentation to find their growth levers. This book aims to shortcut that process. Generic tactics like paid ads, SEO and referral programs will only get you so far. Growth levers are things like the professional photographs that made tens of thousands of customers trust AirBnb when they otherwise wouldn’t—a crucial move that unlocked explosive growth.
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Growth Levers mostly focused on interviewing, hiring and few specific growth related opportunities
- De Anonymous User en 06-25-24
De: Matt Lerner
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Flip the Script
- Getting People to Think Your Idea Is Their Idea
- De: Oren Klaff
- Narrado por: Oren Klaff
- Duración: 6 h y 16 m
- Versión completa
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If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist. What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you.
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Riveting. BLEW, MY, MIND
- De Justin en 09-19-19
De: Oren Klaff
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Email Marketing Demystified (Third Edition)
- Build a Massive Mailing List, Write Copy That Converts, and Generate More Sales
- De: Matthew Paulson
- Narrado por: Kevin F. Spalding
- Duración: 6 h y 57 m
- Versión completa
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While many have decried that email is dead, a handful of digital marketers have quietly been using little-known email marketing techniques to generate massive results. In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts, and generate millions in revenue using their email lists.
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Really eye opening
- De Salamander13 en 03-07-23
De: Matthew Paulson
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How to Be a Great Salesperson...By Monday Morning!
- De: David R. Cook
- Narrado por: David R. Cook
- Duración: 2 h y 18 m
- Versión completa
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Read the reviews. Read the table of contents. If you are looking for ways to increase your sales, you have found THE AUDIOBOOK you are looking for. Period! After listening to this audiobook, you will learn: how to build a 'burning desire' within your customers for your products and services, how to create urgency: Reasons for your customers to purchase now, shorten your sales cycle, trial close, assumptive close, takeaway close, third-Party close, and more.
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This Book Should Be A Required Read for Anyone in Sales
- De NiceyLuvsTubing en 05-07-19
De: David R. Cook
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The Cold Email Manifesto
- How to Fill Your Sales Pipeline, Convert like Crazy and Level Up Your Business in 90 Days or Less
- De: Alex Berman, Robert Indries
- Narrado por: Alex Berman
- Duración: 3 h y 43 m
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Most organizations struggle to grow. The most common issues that sales teams cite are 1) not enough leads and 2) conversion rate is too low. Cold Email Manifesto fixes both of these by giving you access to a predictable system for finding leads, messaging them, selling to them and growing your sales team.
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This book helps me everyday
- De Hollie maddux en 07-08-22
De: Alex Berman, y otros
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Zero to Sold
- How to Start, Run, and Sell a Bootstrapped Business
- De: Arvid Kahl
- Narrado por: Derek Botten
- Duración: 10 h y 48 m
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Zero to Sold is a comprehensive and actionable guide through the four stages of a bootstrapped business: Preparation, Survival, Stability, and Growth. From your first idea to successfully selling your business for life-changing amounts of money, this book will help you become a world-class entrepreneur. By focusing on your niche audience, finding their critical problem, and solving it with a product that your customers can't resist to pay for, you will learn how to create a recurring revenue engine that will make you financially independent.
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Helpful and thorough
- De Phil Williams en 10-16-23
De: Arvid Kahl
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New Sales. Simplified.
- The Essential Handbook for Prospecting and New Business Development
- De: Mike Weinberg
- Narrado por: Mike Weinberg
- Duración: 8 h y 1 m
- Versión completa
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No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results.
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Forget everything you know about sales
- De Navo en 10-31-20
De: Mike Weinberg
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Demand-Side Sales 101
- Stop Selling and Help Your Customers Make Progress
- De: Bob Moesta, Greg Engle - contributor
- Narrado por: Lauren Anthony
- Duración: 4 h y 34 m
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Bob Moesta, lifelong innovator and coarchitect of the “Jobs to be done” theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling to helping people buy and make progress in their lives - demand-side sales.
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Better than an MBA, way more than just sales in this book (product development, messaging, etc)
- De Joey en 06-03-24
De: Bob Moesta, y otros
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Product-Led Growth
- How to Build a Product That Sells Itself
- De: Wes Bush
- Narrado por: Derek Dysart
- Duración: 4 h y 23 m
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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A must read!
- De marianella en 12-01-20
De: Wes Bush
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- De: David Hoffeld
- Narrado por: David Hoffeld
- Duración: 7 h y 52 m
- Versión completa
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Did you know that nearly half of salespeople fail to meet their quotas every year? Or that many of the most common sales behaviors drive down sales performance? In today's fiercely competitive marketplace, you can't afford to lose sales that should be yours. But with so much conflicting advice from self-proclaimed "gurus", how do you know which sales strategies actually work? Leading sales trainer, researcher, and CEO of Hoffeld Group David Hoffeld has the answer.
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Misunderstands both Science and Selling
- De Mike A en 04-25-17
De: David Hoffeld
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From Impossible to Inevitable
- How SaaS and Other Hyper-Growth Companies Create Predictable Revenue: 2nd Edition
- De: Aaron Ross, Jason Lemkin
- Narrado por: Steven Jay Cohen
- Duración: 11 h y 12 m
- Versión completa
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Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing 10 times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest-growing companies follow to achieve and sustain much, much faster growth.
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Painful to listen!
- De NYCMom en 01-24-20
De: Aaron Ross, y otros
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What Should We Do?
- How to Win Clients, Double Profit & Grow Your Home Service Sales
- De: Joe Crisara
- Narrado por: Joe Crisara
- Duración: 9 h y 50 m
- Versión completa
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Unsure how to differentiate yourself in a busy market without slashing profits? Worried weak sales skills will doom your small business efforts? Need to generate higher ticket averages and fewer callbacks? Joe Crisara was once a struggling home service contractor. He’s now a worldwide educator, entrepreneur, and author who is inspiring everyone from startup managers to Fortune 1000 companies with his unique process. And now he’s ready to reveal his trusted playbook to help you double your income while staying confident in your ethics.
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World class customer service at every level.
- De Joseph B. en 03-17-24
De: Joe Crisara
Lo que los oyentes dicen sobre Sales Pitch
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Anonymous User
- 03-13-24
Thinking outside the box
Provided amazing insights! Definitely helpful the step by step and reasons behind the guidance on building a sales pitch
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- TohirT
- 05-24-24
Thought provoking addition to a great book.
Obviously awesome is a great book on positions. This book is like a great add on to it. I highly recommend both. But consider that this book is very heavy on examples vs theory.
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- Anonymous User
- 01-08-24
Makes a sales proces incredibly clear
Thank you April for bringing clarity on the most impactful part of a business. Love the templates and clear steps!
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- BOUMZEBRA
- 03-29-24
A very well articulated approach to turn positioning foundations (from Obviously Awesome) into an actionable sales tool.
Lots of wisdom, experience and knowledge is put into this book.
My takeaways :
1. Fear as the most driving emotion in B2B
2. “No decision” is the biggest competitive alternative
3. The differentiation from StoryBrand, heroes journey and other approaches.
4. The guidances and nuanced advice in the implementation phase of the sales pitch.
5. The flow of the book works perfectly for me. I got a printed copy and a kindle version to use the book as a reference !
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- Ali G.
- 07-26-24
Great read!
April breaks down what matters most to clients in the sales process and how we can make it easier for buyers to make a confident buying decision.
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