Showing results for "Martin Lindstrom" in All Categories
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Buyology
- Truth and Lies About Why We Buy
- By: Martin Lindstrom
- Narrated by: Don Leslie
- Length: 7 hrs and 22 mins
- Unabridged
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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
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Very High Word to Idea Ratio
- By Pamela on 04-08-09
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Buyology
- Truth and Lies About Why We Buy
- Narrated by: Don Leslie
- Length: 7 hrs and 22 mins
- Release date: 10-21-08
- Language: English
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- By: Martin Lindstrom
- Narrated by: Dan Woren
- Length: 10 hrs and 40 mins
- Unabridged
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From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
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The Conspiracy Against Our Subconscious
- By Doug on 10-22-11
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Narrated by: Dan Woren
- Length: 10 hrs and 40 mins
- Release date: 09-20-11
- Language: English
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Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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Great book, wish the narration was a little better.
- By Todays The Best Day - Dani Davis on 07-21-15
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Hooked: How to Build Habit-Forming Products
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Release date: 01-22-14
- Language: English
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Small Data
- The Tiny Clues That Uncover Huge Trends
- By: Martin Lindstrom
- Narrated by: Ricco Fajardo
- Length: 8 hrs and 4 mins
- Unabridged
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Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.
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Fascinating!!
- By Fact addict on 03-08-16
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Small Data
- The Tiny Clues That Uncover Huge Trends
- Narrated by: Ricco Fajardo
- Length: 8 hrs and 4 mins
- Release date: 02-23-16
- Language: English
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The Ministry of Common Sense
- How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate Bullshit
- By: Martin Lindstrom Company
- Narrated by: Robert Fass
- Length: 7 hrs and 19 mins
- Unabridged
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A humorous yet practical five-step guide to ridding ourselves - and our companies - of the bureaucratic bottlenecks and red tape that plagues every office. How often in your life do you spend time following a rule or a procedure that makes no sense, offers little or no advantage and slows you down in the process? In a world of work governed by a system of well-intentioned rules, that's something that happens all too often.
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AWFUL AND NEGATIVE description of today’s reality
- By Andres Silva O on 04-09-21
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The Ministry of Common Sense
- How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate Bullshit
- Narrated by: Robert Fass
- Length: 7 hrs and 19 mins
- Release date: 01-21-21
- Language: English
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The Ministry of Common Sense
- How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS
- By: Martin Lindstrom
- Narrated by: Robert Fass
- Length: 7 hrs and 16 mins
- Unabridged
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A humorous yet practical five-step guide to ridding ourselves - and our companies - of the bureaucratic bottlenecks and red tape that plague every office.
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90% frustrated whining 10% useful content
- By Michael P. Kennedy on 02-04-21
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The Ministry of Common Sense
- How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS
- Narrated by: Robert Fass
- Length: 7 hrs and 16 mins
- Release date: 01-19-21
- Language: English
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The Vision Code
- How to Create and Execute a Compelling Vision for Your Business
- By: Oleg Konovalov, Marshall Goldsmith - foreword
- Narrated by: Michael Butler Murray
- Length: 5 hrs and 27 mins
- Unabridged
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Oleg Konovalov - an acclaimed global thought leader - draws together in one volume in-depth interviews with 19 extraordinary global visionaries that represent a variety of industries and organizations. These leaders explain why a vision is needed, how to implement it, how to communicate a vision effectively, and how to live by it with integrity.
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Everything about Vision
- By Vivian on 09-24-21
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The Vision Code
- How to Create and Execute a Compelling Vision for Your Business
- Narrated by: Michael Butler Murray
- Length: 5 hrs and 27 mins
- Release date: 03-09-21
- Language: English
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Elevate Classics: Martin Lindstrom on Common Sense in Business and How To Stand Out
- Length: 59 mins
- Original Recording
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Martin Lindstrom is one of the world’s leading thinkers on branding, culture and personal transformation. He’s the founder and chairman of the Lindstrom Company, the world’s leading brand and culture transformation group. He is the author of seven New York Times bestselling books, was named one of TIME Magazine’s 100 Most Influential People, and has been named one of Thinkers50’s top 50 Business Thinkers for three years running. In this classic episode of the Elevate Podcast, Martin sat down with Robert Glazer to discuss his wide-ranging career, his book, The Ministry of Common ...
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Travel Truth and Lies Unmasked
- By: Martin Lindstrom
- Original Recording
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In this series, renowned behavioural psychologist Martin Lindstrom, separates fact from hype about travelling in a ‘coronavirus world’. Based on extensive interviews with top airline, hotel and travel executives, Lindstrom explores the true risks, and shares a practical step-by-step guide on how to fly, dine, and check into hotels safely. Written in association with Intertek Protek. Discover more at www.protek.com. © 2020 by Martin Lindstrom and Intertek Group plc
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Afdelingen for sund fornuft
- By: Martin Lindstrom, Christian Mohr Boisen
- Narrated by: Mikkel Schou
- Length: 7 hrs and 6 mins
- Unabridged
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Hvad er der sket med den sunde fornuft? Og hvordan kan vi få den tilbage? Det lader til, at virksomheder er blevet så opslugte af systemer og bureaukrati (og skærme der fryser), at de har tabt både deres formål og kultur af syne. I sidste ende er det kunderne, der betaler prisen.
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Afdelingen for sund fornuft
- Narrated by: Mikkel Schou
- Length: 7 hrs and 6 mins
- Release date: 05-10-22
- Language: Danish
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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Highly recommended, but could use an update.
- By T. M. Castagna on 12-01-15
By: Al Ries, and others
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- By: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
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Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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One of the best books I’ve read
- By anon. on 07-23-19
By: Rory Sutherland
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Influence
- Science and Practice, ePub, 5th Edition
- By: Robert B. Cialdini
- Narrated by: Lloyd James
- Length: 12 hrs and 25 mins
- Unabridged
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Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
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Great content silly audio book errors
- By Woodgies on 04-30-15
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Traffic Secrets
- The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 58 mins
- Unabridged
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Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Slow Down Bro!!!
- By Terence Fisher on 10-18-20
By: Russell Brunson
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Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- By: Donald Miller, Dr. J.J. Peterson
- Narrated by: Donald Miller, Dr. J.J. Peterson
- Length: 4 hrs and 19 mins
- Unabridged
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This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
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STORYBRAND
- By C.C on 12-14-20
By: Donald Miller, and others
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Hook Point
- How to Stand Out in a 3-Second World
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 8 hrs and 11 mins
- Unabridged
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Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.
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90 min in - too much fluff
- By Anonymous User on 11-17-20
By: Brendan Kane
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One Million Followers, Updated Edition
- How I Built a Massive Social Following in 30 Days
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 7 hrs and 50 mins
- Unabridged
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In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multimedia brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.
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A Very Poor Read
- By Anthony Butler on 04-14-21
By: Brendan Kane
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
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Outdated and bland
- By Ana Havlik on 07-14-21
By: Seth Godin
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Oversubscribed
- How to Get People Lined Up to Do Business with You (2nd Edition)
- By: Daniel Priestley
- Narrated by: Daniel Priestley
- Length: 6 hrs and 33 mins
- Unabridged
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Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
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Immediately implementing ideas in a new project
- By C.J. Johnson on 02-14-24
By: Daniel Priestley