Showing titles in Marketing & Sales

Master negotiator Herb Cohen has been successfully negotiating everything from insurance claims to hostage releases to his own son's hair length and hundreds of other matters for over five decades. Ever since coining the term win-win in 1963, he has been teaching people the world over how to get what they want in any situation. In clear, accessible steps, he reveals how anyone can use the three crucial variables of power, time, and information to always reach a win-win negotiation.

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What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer-service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees’ and customers’ talents, and create a highly engaged, loyal customer base.

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.

Embark on a journey of transformation with Affiliate Marketing for Beginners, where financial freedom is within reach for anyone willing to take the leap. Meet Audrey K. Andado, a seasoned expert in finance, entrepreneurship, and digital marketing, dedicated to empowering individuals through affiliate marketing.

Bitcoin did not appear out of nowhere. For decades prior to Satoshi Nakamoto’s invention, a diverse group of computer scientists, privacy activists, and heterodox economists tried to create a digital form of money that could operate independently of government control. The Genesis Book tells the story of the people and projects that inspired the invention of the world’s first successful peer-to-peer electronic cash system.

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.

For the first time ever, Jordan Belfort opens his playbook and gives listeners access to his exclusive step-by-step system - the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now, this revolutionary program was available only through Jordan's $1,997 online training. Now, in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation of listeners, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth.

There are two remarkable phenomena that are unfolding almost simultaneously. The first is the emergence of a data-first world, where data has become a central driving force, shaping industries and fueling innovation. The second is the dawn of the AI age, propelled by the advent of Generative AI, that has created the possibility to leverage the data of the world for the first time. The convergence of these two, with data as the common denominator, holds immense promise and the opportunities are boundless.

FINALLY! Build an affiliate business that’s so lasting, simple, & profitable you could sell it for millions… This book contains the simple systems and secrets that took me from living in my parents' basement to building lasting affiliate businesses that make me $10,000,000+ per year. Want to know the secret sauce? Pay-per call.

Stop selling! Start solving! In Ninja Selling, author Larry Kendall transforms the way listeners think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches listeners how to shift their approach from chasing clients to attracting clients. Listeners will learn how to stop selling and start solving by asking the right questions and listening to their clients.

How would you like to triple your income in just 12 months? That’s the incredible promise legendary sales mastermind Brian Tracy makes in this “graduate level” sales training program The Psychology of Selling - one of the best, most comprehensive programs of its kind ever produced.

Grant Muller was nearly killing himself – quite literally. A desperate quest to get rich had made him a millionaire before the age of 30 but then taken him to the brink: homeless, living on drugs and hustle. If his lifestyle didn’t end him, one of the thugs he owed money to would surely do the job. So when he finally got off the streets and got clean, he knew everything had to change. He reinvented himself, and along the way came to understand that real success in sales isn’t just about the hustle, or about being top of mind. It’s about the human connections you create.

The runaway bestseller with more than four million copies in print! You too can change your life with the priceless wisdom of ten ancient scrolls handed down for thousands of years.

Unlock the full potential of your Instagram presence with "Instagram Branding: Mastering Visual Storytelling and Engagement for Business Success." Whether you're an entrepreneur, marketer, influencer, or small business owner, this book is your ultimate guide to creating a powerful and engaging brand on Instagram. Dive into the world of visual storytelling, learn the secrets of creating compelling content, and discover how to build a loyal community of followers.

In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.

The most powerful arsenal of closes ever! This audiobook over 120 Closes includes: 31 Money Closes, 17 Time Related Closes, 3 Pressure Closes, 3 Agreement Closes, 8 Decision Closes, and another 64 of the most creative closes you will ever find in one book! Financial "Closing" is the final step in the pursuit of ANY goal. This thing called closing is not just something that sales people do but something that applies to every person.