Showing results by narrator "Steve Menasche" in All Categories

Drawing on cutting-edge neuroscience, Josh Davis, director of research at the NeuroLeadership Institute explains clearly that our brains and bodies operate according to complex biological needs that, when leveraged intelligently, can make us incredibly effective. From what and when we eat, to when we tackle tasks or disengage - how we plan our activities has a huge impact on performance. Davis shows us how we can create the conditions for two awesome hours of effective mental performance.

If you're just starting to invest in or trade stocks—or even if you're only considering it—How to Profit in the Stock Market delivers the insights and knowledge you need to succeed, consistently and decisively.

Told through the lenses of specific people who both influenced the process and were impacted by the results, The Electoral College looks at how the Electoral College has changed US history and why it endures.

The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs. If you read (or listen) to nothing else on entrepreneurship and start-ups, listen to these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success.

This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

A conventional wisdom has emerged since the election of Donald Trump in 2016 that new technologies and their manipulation by foreign actors played a decisive role in his victory and are responsible for the sense of a "post-truth" moment in which disinformation and propaganda thrives. Network Propaganda challenges that received wisdom through the most comprehensive study yet published on media coverage of American presidential politics from the start of the election cycle in April 2015 to the one-year anniversary of the Trump presidency.

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. This book will inspire you to: understand the transformative potential of design thinking; proceed from idea to product at lightning speed; iterate with rapid customer feedback; fail small and win big; create new products people love; lead design thinking teams more effectively; and open new paths to innovation at your company.

Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

The United States is being bombarded with cyber-attacks. From the surge in ransomware groups targeting critical infrastructure to nation states compromising the software supply chain and corporate email servers, malicious cyber activities have reached an all-time high. Russia attracts the most attention, but China is vastly more sophisticated. They have a common interest in exploiting the openness of the Internet and social media—and our democracy—to erode confidence in our institutions and to exacerbate our societal rifts to prevent us from mounting an effective response.

There have been volumes of books written about the development of US airpower and the technological specifications of each American or Allied aircraft. This is not one of them. This book focuses on the young men who answered the call to duty and were literally transformed from “farm boys to fighter pilots.”

Elevate your client's experience and win more business. This is the first book to detail how professionals can acquire more clients and establish their lasting loyalty through the experience they provide. Many books are written on acquisition strategies, better customer service, or an elevated experience. But none gives the listener the step-by-step tactical strategies to make both acquisition and loyalty happen in concert like this book does.

Being kind to yourself might sound simple, but self-compassion can change your life dramatically. Self-Compassion for Dummies will help you discover self-critical thoughts and self-defeating behaviors that are holding you back from fulfilling your potential and explore how you can learn to work around these things to find your way to more joy and satisfaction. When you learn to love and appreciate yourself completely, you free yourself up to achieve great things. This book will show you how!

Most business leaders understand the power of a dynamic, positive culture - but almost every effort to change culture fails. Why? The approach is often all wrong. Rather than attempt to "transform" a new culture from the ground up, leaders need to instead spearhead a culture renovation. In Culture Renovation, Kevin Oakes provides tangible, tactical insights drawn from a robust data set and informed by CEOs and HR leaders at many of the world's top companies.

As a young girl, Becky is forced to hide from phantom Nazis, subjected to dental procedures without pain medication, and torn from her mother again and again. Growing up in the shadow of her father's PTSD, she wants to know what is wrong, but knows not to ask. Her father won't talk about being a Timberwolf, a unit of specially trained night fighters that went into combat first and experienced a 300 percent casualty rate. He returns home with thirteen medals and becomes a doctor, but is haunted by his past.

In this eye-opening, essential guidebook for the new world of work, John Winsor and Jin Paik, leaders at the Laboratory for Innovation Science at Harvard, show how the massive reset of the pandemic allowed talented workers everywhere to exit their jobs without leaving the workforce. Now some are freelancing for multiple companies or starting small businesses, leaving hiring managers scratching their heads over a workforce gone AWOL. What's more, talent has more power than ever using platforms such as Freelancer.com, Fiverr, and Upwork, setting their own terms for work.

The mainstream forecasts fall into three camps. One considers today as the "new normal," where ordering a ride or food on a smartphone or trading in bitcoins is as good as it's going to get. Another foresees a dystopian era of widespread, digitally driven job—and business—destruction. A third believes that the only technological revolution that matters will be found with renewable energy and electric cars. But according to Mills, a convergence of technologies will instead drive an economic boom over the coming decade, one that historians will characterize as the "Roaring 2020s."

Since the dawn of mankind, immortality has been the ultimate reward. But by the year 2148, it requires no act of faith to believe in an afterlife. Forever Center promises to bring people back to a life beyond death. Now everyone spends their lives in poverty, giving all their money to Forever Center to ensure their happiness and comfort in the next eternal life.

Of all the musical developments of rock in the 1960s, one in particular fundamentally changed the music's structure and listening experience: the incorporation of extended improvisation into live performances. While many bands—including Cream, Pink Floyd, and the Velvet Underground—stretched out their songs with improvisations, no band was more identified with the practice than the Grateful Dead. In Get Shown the Light Michael Kaler examines how the Dead's dedication to improvisation stemmed from their belief that playing in this manner enabled them to touch upon transcendence.

When you don't believe in yourself, everything is more difficult. 100 Ways to Boost Your Self-Confidence will literally help you change your life by changing the way you feel about yourself. Not only will you have faith in who you really are, but the people you love and work with will believe in you as well.