Hair we go again. It’s new episode time and this week’s featured brand is Billie—who makes ‘razors designed for womankind’ as well as other everyday essentials. Per the rules of the game, we set the clock for 30 minutes, put on our game faces, and got to work sharpening up some smooth, creative concepts for  Billie (including, of course, some hilarious flops). You’ll hear our “game tape” recap & insights right at the start of the episode before we share the highlights from the real-time brainstorm. You can also head to our Instagram @obedientagency to watch the highlight reel video and see the spec graphics we designed of some of our favorite concepts (there were 32 slogans in total!):

—Billie doesn’t cost an arm and a leg but works on both.
—We turn shaving your bikini line into a privates party.
—Daily essentials: whether you’re hairfree or carefree.
—We’ve got two legs up on the competition.
—Handles with care.

Other tidbits that made their way into our episode against all odds:

—Bo Burnham,’s “Inside”
—Lucky Charms
—Marvel’s Loki
—Kanye West
—SNL
—Fun facts about words
—When Harry Met Sally
—Barenaked Ladies
—Nelly
—Harry Potter
—Dolphins
—Essential Oils
—Classic literature
—Blade Runner
—Ed Sheeran

Watch the Billie Highlight Reel Video here.

As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Argent, JOI, The University of Chicago, Alleyoop, Roche, and The Dallas Cowboys. But they would never brag about it in their episode description.

Wake up sleepyheads: this week’s new episode is the opposite of a snoozefest. It features a brainstorm from the vault (January 2021) where we performed a 10-minute slumber party (okay, real-time ideation) for Casper but with a freshly-recorded recap intro. If you’ve been following along with us for a bit, you likely saw the video and graphics roll through back then, but we wanted to revisit the brainstorm and share some insights on why we did what we did, what we liked/disliked, and how it landed us a fun naming project with a new ice cream brand.

The audio isn’t *perfect* because at the time we were just recording via Zoom, and the episode is a shorty because ten minutes go by really quickly. But nevertheless, we podcasted.

Here were our favorite ideas from ye olde brainstorm:
—Suite dreams are made of sheets.
—The kind of lie you’ll be happy to believe.
—The good, the bed, and the snuggly.
—Insomnia? I haven’t heard that name in years.
—We’re named after a ghost because when you sleep on a Casper mattress, you’d rather die than get out of bed.

You can head to our Instagram @obedientagency to watch the Highlight Reel Video on our IGTV and see the spec graphics we designed of some of our favorite concepts. (There were 26 slogans in total!) OR head to the Trophy Case section of our website at www.obedientagency.com

Other tidbits that made their way into our episode against all odds:
—The 1995 film Casper starring Devon Sawa and Christina Ricci
—Cumulus and Cumulonimbus clouds
—Harry Potter’s Nimbus 2000
—5 Little Monkeys
—ZZ Top

As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Argent, JOI, The University of Chicago, Alleyoop, Roche, and The Dallas Cowboys. But they would never brag about it in their episode description.

Are you sitting down? Are you comfortable? Good. Go ahead and put your feet up for an episode as relaxing as our featured brand itself. Okay, maybe the episode is more entertaining than relaxing but, just let us have this segue. This week we let our brains cozy up to Burrow—the ‘luxury for real life’ couch company. Per the rules of the game, we set the clock for 20 minutes, put on our game faces, and got to work on creative concepts for Burrow that are worthy of a standing (or seated in this case) ovation. The episode kicks off with our “game tape” recap & insights before we share the highlights from the real-time brainstorm (and a long riff about anklets for some reason). You can head to our Instagram @obedientagency to watch the highlight reel video and see the spec graphics we designed of some of our favorite concepts (pasted below for your leisure). Fun/alarming fact: we ideated 39 slogans in total during the 20-minute ‘storm.

1. We come together so you can come together.
2. “And when I get that feeling, I want sectional healing.”
3. Live on Burrowed time.
4. Proceed with cushion.
5. Sit in the lap of luxury.

You can head to our Instagram @obedientagency to watch the Highlight Reel Video on our IGTV and see the spec graphics we designed of some of our favorite concepts. (There were 39 slogans in total!) OR head to the Trophy Case section of our website at www.obedientagency.com

Seat ya later!

Other tidbits that made their way into our episode against all odds:

—Cash 4 Gold
—Ankle Bracelets
—Marvel Cinematic Universe
—Avengers
—Ikea
—This little piggy went to market

As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Argent, JOI, The University of Chicago, Alleyoop, Roche, and The Dallas Cowboys. But they would never brag about it in their episode description.

Ready for some good, *clean*, fun? This week’s brainstorm is from the vault (Fall 2020) where we performed a 10-minute sniff test (okay, brainstorm) for Native. This brainstorm video resulted in us landing a big project with them this January, so we wanted to revisit it and of course, record a game tape intro discussing what it was like hearing from the VP of Marketing after making jokes about ‘Brad Pit’s pits,’ and how the Native project is going so far—including a real-life embarrassing story from our work on their new tagline. The audio isn’t *perfect* because at the time we were just recording via Zoom, and the episode is a shorty because ten minutes go by really quickly. But nevertheless, we perspired, err, persisted. Here were our favorite ideas from the ‘storm:

1. Practice safe sweats.
2. Sorry, we’re fresh outta parabens.
3. Clear your conscience, not the room.
4. Aluminum deodorant is the pits.
5. Make a clean break from toxic deodorants.

You can head to our Instagram @obedientagency to watch the Highlight Reel Video on our IGTV and see the spec graphics we designed of some of our favorite concepts. (There were 31 slogans in total!) OR head to the Trophy Case section of our website at www.obedientagency.com

Smell ya later!

Other tidbits that made their way into our episode against all odds:

—Marcel the Shell with Shoes On
—Meow Mix
—Outkast
—Brad Pitt
—Britney Spears
—Pepe Le Pew

As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Argent, JOI, The University of Chicago, Alleyoop, Roche, and The Dallas Cowboys. But they would never brag about it in their episode description.

This episode doesn’t suck, but the brand we feature does. IT’S A STRAW, CALM DOWN. Yep, the brand we ran our mouths about (as the clock ran out, naturally) is Phade—the first marine biodegradable straw derived from earth-friendly canola oil. This sustainable sipper behaves like plastic, but has a total breakdown (in a good way!); biodegrading in nearly any environment. Per the rules of the game, we set the clock for 20 minutes, put on our game faces, and got to work stirring up cheers-worthy creative concepts for Phade (including, of course, some hilarious flops). You’ll hear our “game tape” recap & insights right at the start of the episode before we share the highlights from the real-time brainstorm. You can also head to our Instagram @obedientagency to watch the highlight reel video and see the spec graphics we designed of some of our favorite concepts (there were 35 slogans in total!):

1/ Free sipping on all orders.
2/ The earth doesn’t deserve a hangover.
3/ Unlike other single-use straws, we don’t have a drinking problem.
4/ Cause a stir, but don’t make waves. 
5/ The straw that broke the plastic’s back.

Other tidbits that made their way into our episode against all odds:

—Tyra Banks’ new ice cream launch, smiZE CREAM
—smiZE CREAM mascot, DJ Splitz
—The Meow Mix jingle
—Allie’s love of dolphins
—How to text with long nails 
—Ghosting and Irish Goodbyes
—Girls’ Night Out

Watch the Phade Highlight Reel Video here.

As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Argent, JOI, The University of Chicago, Alleyoop, Roche, and The Dallas Cowboys. But they would never brag about it in their episode description.

As the saying goes, it’s 4:20 somewhere. Okay, that’s not a saying but...it is now? For our VERY FIRST episode, we faced off Houseplant: a cannabis company founded by Seth Rogen and Evan Goldberg. They focus on *house* products—decorative, gorgeous ceramic accessories like lighters and ashtrays, as well as (of course) *plant* products—high-quality cannabis. Genius brand name alert, right? Their whole jam is, ahem, elevated products and points of view and they focus a ton of their work towards social impact and education. Is it obvious that we’re fangirls? Cool. Per the rules of the game, we set the clock for 30 minutes, put on our game faces, and got to work highdeating creative concepts for them (AKA flying by the seed of our plants). You’ll hear our “game tape” recap & insights right at the start of the episode before we share the highlights from the real-time brainstorm. You can also head to our Instagram @obedientagency to watch a recap video and see the spec graphics we designed of some of our favorite concepts (there were 46 slogans in total!):

1/ Our standards and our people are high.
2/ We’re growers and showers.
3/ The grass is always greener on our side.
4/ You’ve outgrown your weed guy. 
5/ Houseplant is always a great highdea.

Is it nerdy to say that ideating with your best friend is its own high? If so, you never read that.

Other tidbits that made their way into our riffs:

—Potterotica and Potterheads as though they are into pottery and pot (Blazed Zabini)
—Sativa (sativ-up and at ‘em) 
—Indica (in-da-couch)
—The Monkees (yes, the band that Davy Jones frontmanned) 
—Hotboxing
—Canada
—D.A.R.E.
—Night at the Apollo & Bugs Bunny
—Doobie Brothers
—Pineapple Express
—Brandsplaining

Watch the Houseplant Highlight Reel Video here.

As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Argent, JOI, The University of Chicago, Alleyoop, Roche, and The Dallas Cowboys. But they would never brag about it in their episode description.