In today's ever fast evolving business world, staying organized and maximizing productivity are key to success. One area that often gets overlooked but can have a profound impact is documentation practices. Whether it's recording important information, tracking project progress, or sharing knowledge among team members, having effective documentation practices is crucial. 

Adrienne Bellehumeur is the Director and Owner of Risk Oversight, a leading firm specializing in Internal Controls, Internal Audit, SOX/CSOX, and compliance programs. She is also the founder of Bellehumeur Co. where she consults, speaks, trains, and writes on documentation and workflow best practices and author of THE 24-HOUR RULE—and Other Secrets for Smarter Organizations.

In her 15 years of experience as an auditor, accountant, analyst, problem-solver, consultant, and business owner, she has developed and taught a practice she calls “Dynamic Documentation”. Driven to help companies – and individuals – enhance their productivity, she believes everyone can work smarter and faster through better documentation practices.

In this episode, Adrienne shares how effective documentation practices can make a significant impact on productivity and overall success. The way you document processes and procedures can greatly influence the efficiency and effectiveness in your business. She provides practical tips and strategies to help you streamline your documentation process and take your documentation game to the next level and unlock the full potential of your team.

“It's really about solving specific problems. That actually drives the most successful documentation projects.” - Adrienne Bellehumeur

Topics Covered:

00:00 - Introduction

01:04 - The reason she became an entrepreneur and how she became an expert at documentation

06:09 - Basic ways to get information documented

11:48 - Solve specific problems to drive successful documentation

14:03 - The five super standards of documentation [ What is an iterative approach to documentation]

18:47 - Discussing the 24-hour rule on documentation

23:33 - The lack of acknowledgement about the limitation of the human brain where productivity is concerned

25:37 - Six steps of dynamic documentation, documentation disasters and frameworks to help you overcome them

34:50 - The concept of skill stack documentation and how AI is influencing the documentation process

40:04 - Two dimensions to being an entrepreneur, one thing she is most proud of in her work, and what she would have done in her younger years

Resources:

• The 24-Hour Rule and Other Secrets for Smarter Organizations by Adrienne Bellehumeur: https://www.bellehumeurco.com/24-hour-rule

Connect with Adrienne Bellehumeur:

• LinkedIn: https://www.linkedin.com/in/adriennebellehumeur/
• Website: https://www.bellehumeurco.com/
• X: https://twitter.com/ABellehumeur 

Connect with Mert Cantimur:

• Website: https://executeandoutlast.com/
• Twitter: https://twitter.com/mertcantimur
• Instagram:

Are you constantly seeking ways to stay relevant, competitive, and profitable? One emerging trend that has gained significant attention is sustainability. Going sustainable has become more than just a buzzword; it is now a strategic move that can have a profound impact on businesses across various industries.

Bob Willard is a leading expert on quantifying the business value of sustainability strategies.

He has given over a thousand presentations, has authored six books, and provides extensive resources for sustainability champions.

He is an award-winning certified B Corp, a Certified Sustainability Professional, and has a PhD in sustainability from the University of Toronto. Bob is a leading expert on quantifying the business value of sustainability strategies.

He has given over a thousand presentations, has authored six books, and provides extensive resources for sustainability champions.

He is an award-winning certified B Corp, a Certified Sustainability Professional, and has a PhD in sustainability from the University of Toronto.

In this episode, we will explore the potential benefits and opportunities that going sustainable can bring to your business and its profits. Whether you are a small startup or a large corporation, embracing sustainability could be the key to unlocking new avenues of success. Let's dive in and discover how embracing sustainability can not only transform your business but also benefit your shareholders and stakeholders, driving your profits to new heights.

"The business case for converting or making the transition to renewable energy is a no-brainer, as long as you can get past the mindset that it's okay to do the right thing because it's gonna be good for the bottom line." - Bob Willard

Topics Covered:

00:00 - Introduction

0 :57 - How his IBM experience allowed him to be an effective change agent in the sustainability space

02:44 - Taking matters into his own hands where the government has failed [and engaging businesses to take part for more social and bottom line impact]

07:45 - Sustainability as a business issue [opportunities and risks involved] and the challenge of convincing companies to act faster on this

12:11 - The five-stage journey companies go through when connecting with the topic of sustainability

14:24 - What companies don't realize when adopting a culture of sustainability and why there is urgency for this

19:05 - Who has the biggest influence in embracing sustainability in a company and why big industry players can be sustainable [the idea of sustainable procurement]

25:14 - How to design a sustainable business blueprint [ rewards and incentive, metrics for tracking ]

40:03 - Why productivity is the least understood benefit of sustainability, adopting creative collaborations

51:01 - What makes him hopeful but not optimistic about achieving a sustainable economy, how is he leaving a legacy as a grandparent

Connect with Bob Willard:

• Website: https://sustainabilityadvantage.com/
• LinkedIn: https://www.linkedin.com/in/bobwillardsustainabilityguy/

Connect with Mert Cantimur:

• Website: https://executeandoutlast.com/  
• X: https://twitter.com/mertcantimur_   
• Instagram: 

Launching a business is an exciting endeavor filled with endless possibilities. It requires careful planning, strategic thinking, and a solid launch process. But with so many moving parts and decisions to be made, where do you even begin? That's where this 5-Step launch system comes into play.

Will Russell is the Founder & CEO at Russell Marketing. He is also an Executive Director at Russell Gives Foundation, an Author of a book 'Launch In 5' and an official member of Forbes Business Council.

Join Will in this episode as he shares a comprehensive guide to launching your business and position it for long-term growth. From defining your goals to creating a solid marketing strategy, we'll cover all the essential steps you need to take to ensure a successful launch. Let's dive in and set yourself up for success.

"The whole process of the system is to de-risk. And the reality is, you don't need to spend tens of thousands or hundreds of thousands of dollars or millions of dollars to launch something. You can do it in a much, much, much cheaper, much quicker way." - Will Russell

Topics Covered:

00:00 - Introduction

00:48 - Pivotal moments that have shaped his life today and why preparation is key

04:55 - Questions to ask successful entrepreneurs as you start up [and the kind of content that makes people buy from you]

08:17 - Two crucial aspects he should have known back when he started [and ways to demonstrate credibility even without a product]

15:22 - The five-step launch system: 1. Validation and determining purchase intent and profitability

25:27 - The five-step launch system: 2. Audience acquisition [paid and organic]

30:27 - The five-step launch system: 3. Audience engagement [also talking about the idea of beta testing]

33:30 - The five-step launch system: 4 and 5: Launch phase and scale and optimize audience conversion [creating customer multi-touch channels]

37:58 - Launch case studies that didn't pan out as expected

42:42 - Important things to think about when crowdfunding your launch, and advice for an 18 year-old in launching a product

Resources:

• Launch in 5 by Will Russell: https://www.launchin5book.com/https://www.launchin5book.com/

Connect with Will Russell: 

• Website: https://willrussellmarketing.com/ 
• LinkedIn:https://www.linkedin.com/in/willrussellmktg/
• X: https://twitter.com/willrussellmktg 

Connect with Mert Cantimur:

• Website: https://executeandoutlast.com/
• X: https://twitter.com/mertcantimur_
• Instagram: https://www.instagram.com/mertcantimur_/
• YouTube: https://www.youtube.com/@mertcantimur
• LinkedIn: https://www.linkedin.com/in/mertcantimur/
• Newsletter:

Building a strong and recognizable brand is crucial for any business looking to thrive in today's competitive marketplace. By leveraging the best marketing practices, businesses can create a sustainable foundation for long-term success.

Steven Pemberton is the founder & CEO of Elevatum, a digital agency based in Tulsa, Oklahoma. He partners with brands to help them grow & scale their e-commerce initiatives. He is the founder & CEO of Elevatum, a digital agency based in Tulsa, Oklahoma. He partners with brands to help them grow & scale their e-commerce initiatives.

In this episode with Steven, we explore the strategies and techniques that can help you build a brand around your product in the e-commerce landscape, establishing a strong presence in the market and attracting loyal customers. These insights will provide valuable guidance on how to develop a brand that resonates with your target audience and sets you apart from the competition. Join us as we delve into the world of brand building and discover the key marketing practices that can drive sustainable business growth.

"We are right on with all of our marketing, but for us, it's not just figuring out what works emotionally, it's like what works analytically. And if you're able to mesh those two, that's how you're able to really stand out in the long run."- Steven Pemberton

Topics Covered:

01:03 - Experiencing breakthroughs after hitting rock bottom and how that backbreaking job became a pivotal for him

09:45 -Choosing to live an integrated life rather than a balanced work-life

13:17 - Transitioning from Amazon to Instagram and becoming a million-dollar store[ and standing out from a sea of sameness]

20:16 - Personal brand versus business brand, the need for market research as you start, and the best platforms to create content for your brand

24:38 -The key to organizing successful virtual events and how he defines value

34:59 - Things to consider when creating your content story

38:00 - Marketing lesson that caught him by surprise [why you should pay attention to algorithms]

43:14 - Two key things for his mindset shift and why the need to change the people surrounding you

51:41 - What legacy looks like for him and what he would tell a younger Steven

Connect with Steven Pemberton:

• Website: https://www.stevenpemberton.com/
• Instagram: https://www.instagram.com/stevenkpemberton/
• LinkedIn: https://www.linkedin.com/in/stevenkpemberton/

Connect with Mert Cantimur:

• Website: https://executeandoutlast.com/  
• Twitter: https://twitter.com/mertcantimur_   
• Instagram:  https://www.instagram.com/mertcantimur_/    
• YouTube: https://www.youtube.com/@mertcantimur  
• LinkedIn: https://www.linkedin.com/in/mertcantimur/  
• Newsletter: https://www.mertcantimur.me/

Leadership is a crucial component in any organization, whether it's a small team or a large corporation, we have all encountered leaders who have left a lasting impact on us, inspiring us to reach new heights and pushing us to achieve our full potential. But what exactly sets these outstanding leaders apart from the rest?

Regina Gulbinas is a Life & Business Strategist with 20 years of experience. She is also a Speaker who is Transforming Ordinary CEOs Into Extraordinary Leaders.

In this episode, Regina will help us explore the qualities that make leadership truly exceptional and unravel the essence of an outstanding leader.

"The more aware of the numbers you are, the better you can make decisions on a daily basis versus people looking at them once in six months when there are six months worth of bad decisions. And then there's a big gap." - Regina Gulbinas

Topics Covered:

00:00 - Introduction

00:56 - What helped her gain the respect and credibility of others

02:42 - Reorganization of a company, symptoms a company needs it, and the biggest mistake companies make that you should avoid doing

08:56 - Hiring the right and great people for the company

10:37 - How numbers tell a story [diagnosing a company's overall health]

12:46 - Ways to fill the financial knowledge gap for CEOs

18:33 - What makes her passionate to see businesses succeed, how she deals with CEOs' egos, importance of having the right people in a company

23:20 - Culture as a huge factor for a company's success [and what makes one culture-fit]

29:26 - Handling underperformance, getting an honest feedback as a CEO, and the biggest thing about mentorship

42:15 - Where does a resilient mindset come from, how to fight loneliness in entrepreneurship, and what she would tell her younger self now

Connect with Regina Gulbinas:

• Website: https://www.reginagulbinas.com/ 
• X: https://twitter.com/ReginaGulbinas 
• Instagram: https://www.instagram.com/regina_gulbinas/
• Facebook Page: https://www.facebook.com/ReginaGulbinasBusinessStrategist/ 
• LinkedIn: https://www.linkedin.com/in/regina-gulbinas-82423120/

Connect with Mert Cantimur:

• Website: https://executeandoutlast.com/  
• X: https://twitter.com/mertcantimur_   
• Instagram:  https://www.instagram.com/mertcantimur_/    
• YouTube: https://www.youtube.com/@mertcantimur  
• LinkedIn: https://www.linkedin.com/in/mertcantimur/  
• Newsletter: https://www.mertcantimur.me/

Building sustainable habits for success is a goal that many people strive for. It's no secret that consistent action and positive routines can lead to long-term success in various aspects of life. Whether you want to excel in your career, improve your health and fitness, or enhance your personal relationships, developing sustainable habits is key.

Kevin Palmieri is the CFO, Founder & Co-Host of Next Level University, a Global Top 100 Self-Improvement Podcast with more than 1,100 episodes and 675K+ listens in over 140 countries.

He loves talking about Consistency, Commitment, Habits, Mindset, Confidence, Fear, Relationships, Limiting Beliefs and everything in between.

He believes in a heart-driven but NO BS approach to holistic self improvement, and he looks forward to teaching even more people about what it really takes to get to the next level!

In this episode, together with Kevin, we will explore the power of habits and discuss strategies to build sustainable habits that will propel you towards success. If you're ready to take control of your life and create positive change and overcome challenges, let's dive in!

"The scale of the reasons that you're capable are always going to be more than the reasons you're not." - Kevin Palmieri

Topics Covered:

00:00 - Introduction

01:07 - Successful but was on the verge of suicide

04:48 - Finding hope and reaching out [and how external success alone cannot resolve internal chaos]

08:51 - Combatting limiting beliefs with 'fear chasing' and 'relevant proof'

13:05 - Reasons favoring you "can" far outweigh the reasons you "can't"

15:33 - How love for something fuels your passion to do it [and the challenges he faced starting his podcast]

20:23 - Why he believes in culture-fit over skill set, his style of leadership and how he deals with underperformance [ be liked versus respected]

25:40 - Factors contributing to his success as a podcaster and leader [and how these three key factors builds everything for you]

30:16 - Start from a place of sustainability [Kevin's effective strategy to stay consistent in your habits]

34:40 - Habit tracker: Optimal

35:21 - Imposter syndrome and what he thinks of it, core values to look for in a business partner, advice to his younger self

Connect with Kevin Palmieri:

• Website: https://www.nextleveluniverse.com/ 
• LinkedIn: https://www.linkedin.com/in/kevin-palmieri
• Instagram: https://www.instagram.com/neverquitkid/ 

Connect with Mert Cantimur:

• Website: https://executeandoutlast.com/  
• X: https://twitter.com/mertcantimur_   
• Instagram:  https://www.instagram.com/mertcantimur_/    
• YouTube: https://www.youtube.com/@mertcantimur  
• LinkedIn: https://www.linkedin.com/in/mertcantimur/  
• Newsletter:

Are you ready to take control of your life and make positive changes? Shed the shackles of drinking and embrace the power of a winning mentality that will elevate you to unparalleled heights as an extraordinary businessman. Seize the reins of your life and thrive like never before.

Austin Linney is a serial entrepreneur, real estate investor, business and mindset coach, and host of the weekly podcast, Construct Your Life with Austin Linney. He has built an expansive network of top professionals in leading industries, and helped countless individuals break through obstacles and become who they were meant to be. 

For years, Austin struggled with negative thought patterns, self-sabotage, and alcohol addiction that left him trapped in an unfulfilling job, financial struggles, and disconnected and failing relationships. When he reached a breaking point, Austin knew he needed to take radical responsibility for his mindset and his life. He dedicated everything to learning strategies, systems, and tools to break free from a self-destructive cycle and live a life of abundance and significance. 

Now Austin lives his passion and purpose helping people establish habits and improve their mindset so they can live the life they truly want. Whether you are looking to build a business, obtain financial freedom, or become more of who you are, Austin can help you get where you want to go.

In this episode, let's join Austin as he shares the strategies and techniques that can help you quit drinking without ever going back to it and create the mindset you need to thrive in your professional life. Get ready to unlock your full potential and become the successful businessman you were meant to be.

16:56 "The game changer thing for me is to still do the thing, even when I don't want to do the thing." - Austin Linney

Topics Covered:

00:00 - Introduction

01:01 - A failure that turned out to be a blessing

04:13 - Seeing unlimited possibilities amidst a pile of negativity

06:05 - What the '48-hour-no-decision' tactic can do for you when things go wrong

08:30 - The driving force for quitting drinking and the transformative power of mindset

12:30 - How to create a 'seven-day-win' streak

14:54 - Describing his leadership style and sharing his secret sauce for hiring people

19:46 - Addressing mediocrity, spotting potential in people, and qualities he looks for when hiring

43:42 - How to retain employees with the entrepreneurial spirit

48:56 - What his idea of a legacy is, one thing he had to unlearn to step up higher, advice for his younger self

Connect with Austin Linney:

• Website: https://www.austinlinney.com/
• LinkedIn: https://www.linkedin.com/in/austin-linney-9576b6181/
• X: https://twitter.com/austinlinney
• Instagram: https://www.instagram.com/austin_linney
• YouTube: https://www.youtube.com/@austinlinney4771

Connect with Mert Cantimur:

• Website: https://executeandoutlast.com/  
• LinkedIn: https://www.linkedin.com/in/mertcantimur/  
• X:

Business success isn't just about having a great idea or a solid business plan. It's about having the right mindset and understanding that one's mindset plays a crucial role in one's achievements.

John Mullins is an Associate Professor of Management Practice in Entrepreneurship and Marketing at the London Business School. He earned his MBA at the Stanford Graduate School of Business and his Ph.D. at the University of Minnesota. An award-winning teacher and scholar, John brings to his teaching and research 20 years of executive experience in high-growth retailing firms including two ventures he founded and one he took public.

In this episode, John shares his journey from entrepreneur to educator and how it has been a richly rewarding experience. He also delves into the books he has authored, outlining crucial concepts and key mindsets that entrepreneurs should embrace for business success.

What you will learn from this episode:

• Discover the 6 essential ideas you need to embrace in order to build a thriving business.
• Find out the three fundamental questions to ask when starting a business.
• Uncover the people-driven process of doing business research

Topics Covered:

00:00 - Introduction

01:09 - From entrepreneur to an educator, why detach yourself from failure, and discussing one fundamental concept from 'The New Business Road Test' book

05:03 - Balancing intuition and feedback [plus thoughts on business agility and adaptability]

08:58 - Attaining high-performance culture with no pressure [ and is there an undervalued characteristic that entrepreneurs fail to notice]

10:54 - Six mindsets shared by successful entrepreneurs globally

24:17 - What has worked for big businesses: Buy businesses instead of work on the problem [ and the idea of disrupting the base business]

26:24 - How CEOs are impacting how products evolve and being developed or created

28:07 - Likely challenges entrepreneurs would be facing these days [ and why big companies are created during downturns]

31:45 - How teaching impacted his personal development and his approach to entrepreneurship [plus who he considers his mentors].

33:20 - Effective process for research and insights on formal education versus online education

"If you're gonna be a successful entrepreneur, you want to build a learning culture."  - John Mullins

Resources:

• The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-up by John Mullins: https://www.amazon.com/New-Business-Road-Test-entrepreneurs/dp/129200374X
• Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the Worldby John Mullins: https://www.amazon.com/Break-Rules-Counter-Conventional-Mindsets-Entrepreneurs/dp/1394153015
• The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash by John Mullins: https://www.amazon.com/Customer-Funded-Business-Finance-Company-Customers/dp/111887885X
• The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed by Alberto Savoia:https://www.amazon.com/Right-Many-Ideas-Yours-Succeed/dp/0062884654

Connect with John...