How can changing your payment terms from "painful" to "prepay" boost patient sign-ups and clinic revenue?

What are the hidden risks of offering free screenings in insurance-based clinics?

Join Dr. Joey Allbritton , co-owner of Rehab CEOs as he discusses effective pricing strategies tailored for both cash-based and insurance-based physical therapy clinics. He highlights the importance of strategic prepayment options and discusses how to avoid pitfalls in pricing that could affect clinic compliance and profitability.

Episode Timestamp:

[00:00] Introduction to Prepay Strategies

[00:54] Understanding Cash vs. Insurance Pricing

[01:50] Optimizing Clinic Pricing Strategies

[03:49] Effective Package Pricing Techniques

[08:37] Handling Patient Drop-offs

[11:15] Leveraging Paid Ads for Clinics

[12:45] Compliance and Legal Considerations

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Do you really need more patients to improve your PT clinic's profitability, or is there a better way?

How can tracking active patients transform the efficiency and financial health of your physical therapy practice?

Join Dr. Joey Allbritton , co-owner of Rehab CEOs as he challenges the conventional wisdom that physical therapy clinics should constantly seek new patients. He explores the importance of tracking active patients effectively, addresses scheduling inefficiencies, and explains how clinics can optimize their existing operations without the cost of additional marketing. This discussion includes a deep dive into the metrics that matter for clinic efficiency and introduces a valuable tool for making informed business decisions.

Episode Timestamp:

[00:00] Introduction to Patient Discharge and Tracking

[01:21] Understanding Active Patient Tracking

[02:26] Key Metrics for Clinic Efficiency

[03:31] Addressing Scheduling and Drop-off Issues

[05:15] Optimizing Marketing and Resource Allocation

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What marketing secrets can physical therapy practices learn from dentistry to drastically improve patient engagement and referrals?

How can leveraging Google reviews transform the visibility and credibility of your physical therapy practice?

Join Dr. Joey Albritton for an insightful crossover episode, "The Breakfast Club," where we explore key strategies for boosting patient engagement and retention in physical therapy. Together with Jimmy McKay and Dave Kittle, we dive into the nuances of physical therapy marketing compared to dental practices, emphasizing proactive patient engagement and the importance of Google reviews.

Learn how front office dynamics can enhance patient care and discover actionable tips for using patient experiences as powerful marketing tools. We also discuss strategic advertising methods tailored for physical therapy clinics.

Episode Timestamp:

[00:00] Understanding the Need for Physical Therapy

[01:22] Meet Joey Albritton, sharing his journey from dental hygienist to marketing expert.

[02:08] Insightful comparison of marketing techniques between dentistry and physical therapy.

[04:50] The critical role of enhancing patient experiences to secure positive Google reviews.

[08:52] Discussion on the impact of the front office’s role in patient care and retention.

[15:13] Unpacking the unique marketing challenges within PT practices.

[17:36] Strategies for effective advertising in physical therapy.

[19:13] Exploring business models: Recurring vs. Reoccurring.

[31:12] Overcoming common marketing misconceptions in PT.

[34:40] Techniques for requesting Google reviews in a manner that feels natural and engaging.

[39:51] Utilizing the power of patient referrals and reviews to enhance practice growth.

[53:56] Emphasizing the continual need for marketing in maintaining a thriving practice.

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How can you ensure your physical therapy clinic remains profitable while offering competitive pricing packages?

What are the common pitfalls of publicly displaying your clinic's pricing, and how can you avoid them to attract more committed clients?

Join Dr. Joey Allbritton , co-owner of Rehab CEOs as he dives into effective pricing strategies and package offerings for cash-based physical therapy clinics. In this episode, Dr. Albritton emphasizes the need for physical therapy clinics to balance discounts with profitability, while offering a comprehensive understanding of setting baselines, the strategic use of packages, and determining optimal pricing per visit for varying appointment lengths. He provides a caution against the risks of underpricing and the pitfalls of low visit packages, along with tailored advice on scaling a profitable business model. Additionally, Dr. Albritton discusses advertising strategies and the drawbacks of publicly displaying pricing. Stay tuned for an opportunity to access a valuable pricing calculator and other resources designed to aid in the success of your clinic.

Episode Timestamp:

[00:00] Introduction to Pricing Strategies

[00:02] Understanding Baselines and Profitability

[00:18] The Importance of Packages

[01:01] Common Pricing Mistakes

[01:49] Scheduling and Revenue Per Visit

[02:28] Discounts and Pricing Psychology

[05:47] Hybrid Models and Average Pricing

[08:41] Advertising and Lead Generation

[14:04] Continuous Selling and Plan of Care

Are you ready to simplify your pricing strategy? Get access to our exclusive Pricing Calculator, designed to streamline your process and boost your profits.

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How can implementing prehab protocols enhance your patients' recovery outcomes compared to surgery alone?

What strategies can you employ to ensure doctors continue referring patients back to your practice after initial recommendations to other therapists?

Join Dr. Joey Allbritton , co-owner of Rehab CEOs as he delves into effective strategies for managing patient objections to pre-surgery physical therapy. Dr. Allbritton draws an engaging comparison to getting a base tan before a beach vacation to explain the proactive benefits of prehab, such as enhanced recovery speeds and improved outcomes of surgical procedures. This episode is packed with insights on understanding the dynamics of patient referrals, the crucial role of clear communication, and the importance of continuous education to maintain patient compliance and optimize treatment results.

Episode Timestamps:

[00:00] Introduction: The Beach Vacation Analogy

[00:48] Common Objection: I Just Need Surgery

[01:09] Understanding the Doctor's Perspective

[02:43] Explaining the Benefits of Prehab

[05:48] Handling Insurance Requirements

[06:31] Closing the Deal: Scheduling the Evaluation

[06:59] Maintaining Patient Engagement

[08:12] Avoiding Conflicts with Doctors

[09:09] Building Strong Referral Relationships

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Why do patients often choose another therapist when their doctor suggests it, and how can you ensure they come back to you?

What practical steps can you take to maintain vital relationships with your patients even after they've left your clinic?

Join Dr. Joey Allbritton , co-owner of Rehab CEOs as he explores the critical challenge of retaining patients in the face of doctor referrals to other physical therapists. Learn effective strategies to maintain relationships with past patients, handle referrals with authority, and guide them back to your clinic.

Episode Timestamps:

[00:00] The Importance of Nurture Systems

[00:46] Common Objection: Doctor Referrals

[01:55] Understanding Patient Behavior

[02:42] Overcoming Authority Bias

[03:35] Effective Communication Strategies

[04:18] Scheduling and Follow-Up

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How can changing the way we handle objections change the success rate of physical therapy clinics?

What are some practical strategies for overcoming common objections like the request for specific treatments such as dry needling?

Join Dr. Joey Allbritton, co-owner of Rehab CEOs as he introduces a new series aimed at refining sales strategies for physical therapy clinics. This series is designed to enhance the skills of front office staff and providers in handling objections, improving conversion rates, and helping clients make informed health decisions. Drawing on experiences from hundreds of clinics across the nation, Joey emphasizes the importance of clear, conversational communication over convoluted sales tactics.

Episode Timestamps:

[00:44] The Importance of Understanding Client Needs

[01:13] Introducing the New Series on Sales Objections

[01:20] The Role of Front Office and Providers in Sales

[02:41] Practical Tips for Handling Objections

[06:09] The Power of Good Conversations

[08:03] Addressing Specific Objections: Dry Needling Example

[15:00] Building Trust and Breaking Beliefs

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Thank you for joining us on this episode of the Levels podcast. Your time and attention are greatly appreciated. Tune in next time for more valuable insights and stories from the world of entrepreneurship.

How did a soccer career and a pandemic lead to the birth of a thriving pelvic health practice?

What does transitioning from treating patients to managing a clinic really look like?

Join Dr. Robbie Woelkers , co-owner of Rehab CEOs as he welcomes Dr. Betty DeLass, owner of Reborn Pelvic Health and Wellness in Utah. They discuss her journey from the Midwest to Utah, the impact of her husband's soccer career on their relocations, and how she started her practice during the COVID-19 pandemic. Dr. DeLass shares insights into growing her clinic from mobile services to two brick-and-mortar locations, her transition from producer to manager, and the emotional challenges of stepping back from patient care. They highlight how her faith and perseverance have driven her success and discuss future plans, including expanding her clinics and offering training for pelvic floor therapists.

Episode Timestamps:

[01:43] Betty's Journey: From Wisconsin to Utah

[03:48] Starting Reborn Pelvic Health

[06:19] Navigating Business and Personal Challenges

[07:25] The Power of Positive Mindset

[11:46] The Transition from Producer to Manager

[15:34] Challenges of Letting Go

[17:43] Emotional Reflections and Future Goals

[24:49] The Importance of Speed and Learning

[25:10] Embracing Vulnerability and Growth

[27:02] Facing Disruption and Challenges

[29:59] Transitioning to Leadership Roles

[32:39] Balancing Leadership and Management

[39:31] Future Plans and Expansion

Connect with Dr. Betty at Reborn Pelvic Health & Wellness

https://rebornphw.com/

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Thank you for joining us on this episode of the Levels podcast. Your time and attention are greatly appreciated. Tune in next time for more valuable insights and stories from the world of entrepreneurship.