Showing results for "Claude Hopkins" in All Categories
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Scientific Advertising
- By: Claude Hopkins
- Narrated by: Ty Carthage
- Length: 2 hrs and 19 mins
- Unabridged
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Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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The Narrater is horrible
- By Eric Keith on 05-21-18
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Scientific Advertising
- Narrated by: Ty Carthage
- Length: 2 hrs and 19 mins
- Release date: 09-10-15
- Language: English
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Scientific Advertising
- By: Claude C. Hopkins
- Narrated by: Paul Jones
- Length: 2 hrs and 4 mins
- Unabridged
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This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.
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a must-read for agencies and business owners
- By Jenna on 11-15-18
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Scientific Advertising
- Narrated by: Paul Jones
- Length: 2 hrs and 4 mins
- Release date: 09-25-17
- Language: English
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My Life in Advertising
- By: Claude C. Hopkins
- Narrated by: Mike Woodly
- Length: 5 hrs and 17 mins
- Unabridged
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"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry, but also imparts the wisdom and strategies he developed along the way.
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My Life in Advertising
- Narrated by: Mike Woodly
- Length: 5 hrs and 17 mins
- Release date: 04-24-24
- Language: English
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Scientific Advertising
- By: Claude Hopkins
- Narrated by: Barry J. Peterson
- Length: 1 hr and 57 mins
- Unabridged
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The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.
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Didn’t learn much
- By OutdoorBengal on 10-01-23
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Scientific Advertising
- Narrated by: Barry J. Peterson
- Length: 1 hr and 57 mins
- Release date: 03-06-18
- Language: English
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Scientific Advertising
- By: Mr. Claude C. Hopkins
- Narrated by: Core Media Productions
- Length: 2 hrs and 2 mins
- Unabridged
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Scientific Advertising was written by Claude C. Hopkins in 1923 and is cited by many of advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.
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Great book
- By Michael Reese on 01-07-15
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Scientific Advertising
- Narrated by: Core Media Productions
- Length: 2 hrs and 2 mins
- Release date: 12-07-07
- Language: English
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A Mind at Play
- How Claude Shannon Invented the Information Age
- By: Rob Goodman, Jimmy Soni
- Narrated by: Jonathan Yen
- Length: 11 hrs and 51 mins
- Unabridged
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Claude Shannon was a tinkerer, a playful wunderkind, a groundbreaking polymath, and a digital pioneer whose insights made the Information Age possible. He constructed fire-breathing trumpets and customized unicycles, outfoxed Vegas casinos, and built juggling robots, but he also wrote the seminal text of the Digital Revolution. That work allowed scientists to measure and manipulate information as objectively as any physical object. His work gave mathematicians and engineers the tools to bring that world to pass.
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I wanted more information about Information Theory
- By Bonny on 05-08-18
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A Mind at Play
- How Claude Shannon Invented the Information Age
- Narrated by: Jonathan Yen
- Length: 11 hrs and 51 mins
- Release date: 07-18-17
- Language: English
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Scientific Advertising
- By: Claude Hopkins
- Narrated by: Peter Coates
- Length: 2 hrs and 3 mins
- Unabridged
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Scientific Advertising by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the effectiveness of advertising campaigns. Through empirical observation and data analysis, Hopkins argues that advertising should be treated as a science rather than an art, with measurable results guiding decision-making. With clear and concise language, Hopkins shares his insights into consumer psychology, emphasizing the importance of understanding the desires and motivations of potential customers.
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Scientific Advertising
- Narrated by: Peter Coates
- Length: 2 hrs and 3 mins
- Release date: 05-14-24
- Language: English
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Scientific Advertising
- By: Claude C Hopkins
- Narrated by: Paul Jones
- Length: 2 hrs and 4 mins
- Unabridged
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Overall
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Performance
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Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook and applying the principles contained within, you'll be more able to avoid paying for ineffective advertising.
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Scientific Advertising
- Narrated by: Paul Jones
- Length: 2 hrs and 4 mins
- Release date: 09-30-19
- Language: English
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My Life in Advertising detusch: Neue überarbeitete Auflage [My Life in Advertising German: New Revised Edition]
- Ein Leben für die Werbung [A Life for Advertising]
- By: Claude Hopkins
- Narrated by: Steffen Milan
- Length: 6 hrs and 20 mins
- Unabridged
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Entdecke jetzt die NEUE überarbeitete Auflage und erfahre die bahnbrechenden Geheimnisse hinter einer der unsterblichen Werbestrategien, die schon so vielen Menschen zu Reichtum verholfen haben.
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My Life in Advertising detusch: Neue überarbeitete Auflage [My Life in Advertising German: New Revised Edition]
- Ein Leben für die Werbung [A Life for Advertising]
- Narrated by: Steffen Milan
- Length: 6 hrs and 20 mins
- Release date: 08-31-23
- Language: German
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La Publicité Scientifique [Scientific Advertising]
- By: Claude C. Hopkins
- Narrated by: Basile Guerri-Grammont
- Length: 2 hrs and 8 mins
- Unabridged
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Claude Hopkins a écrit "Scientific Advertising" en 1923, mais sa vision du comportement des consommateurs est toujours d'actualité. L'objectif était d'expliquer les règles de la publicité et ce qui pousse les consommateurs à acheter, afin que les retours publicitaires deviennent une certitude et non une supposition. Apprenez à utiliser ses techniques pour rédiger des publicités qui se vendent avec certitude.
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La Publicité Scientifique [Scientific Advertising]
- Narrated by: Basile Guerri-Grammont
- Length: 2 hrs and 8 mins
- Release date: 01-04-23
- Language: French
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Ma Vie dans La Publicité et La Publicité Scientifique et L'Autobiographie de Benjamin Franklin [My Life in Advertising and Scientific Advertising and The Autobiography of Benjamin Franklin]
- By: Claude C. Hopkins, Benjamin Franklin
- Narrated by: Ewatone Lala
- Length: 15 hrs and 54 mins
- Unabridged
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Claude C. Hopkins fut l'un des pionniers de la publicité moderne et copywriter de génie. Il était persuadé que la publicité n'existait que pour vendre quelque chose et que ses effets devaient être mesurables. Ce modeste fils de marchand de chandelles a été imprimeur, journaliste, essayiste, éditeur de livres, de journaux populaires, homme de lettres et fondateur d'associations. Un vrai touche-à-tout ! Parti de rien, jusqu' à devenir le Père fondateur des États-Unis, cette biographie révèle les chemins qui l'ont mené au succès et à la gloire.
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Ma Vie dans La Publicité et La Publicité Scientifique et L'Autobiographie de Benjamin Franklin [My Life in Advertising and Scientific Advertising and The Autobiography of Benjamin Franklin]
- Narrated by: Ewatone Lala
- Length: 15 hrs and 54 mins
- Release date: 02-07-23
- Language: French
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Scientific Advertising deutsch [Scientific Advertising German]
- Das Meisterwerk gewinnbringender Werbung und effektivem Marketing [The Masterpiece of Profitable Advertising and Effective Marketing]
- By: Claude Hopkins, Steffen Milan, wrtkrft
- Narrated by: Steffen Milan
- Length: 3 hrs and 17 mins
- Unabridged
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Claude C. Hopkins gilt als Wegbereiter der modernen Werbung. In Scientific Advertising erfahren wir, wie Werbung zu einem "messbaren Wagnis" wird. Auch heute noch sind die Weisheiten aus dem Buch aktueller denn je. Wie bereits David Ogilvy sagte, jeder der im Entferntesten mit Werbung zu tun hat, sollte dieses Buch gelesen haben. (Er empfiehlt gleich sieben Mal)
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Scientific Advertising deutsch [Scientific Advertising German]
- Das Meisterwerk gewinnbringender Werbung und effektivem Marketing [The Masterpiece of Profitable Advertising and Effective Marketing]
- Narrated by: Steffen Milan
- Length: 3 hrs and 17 mins
- Release date: 01-24-23
- Language: German
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Pubblicità Scientifica
- By: Claude C. Hopkins
- Narrated by: Stefano Trillini
- Length: 2 hrs and 17 mins
- Unabridged
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È arrivato il momento in cui la pubblicità ha raggiunto per alcuni lo status di scienza. Si basa su principi fissi ed è ragionevolmente esatta. Le cause e gli effetti sono stati analizzati fino a essere ben compresi. I metodi di procedura corretti sono stati dimostrati e stabiliti. Sappiamo cosa è più efficace e agiamo sulla base di leggi fondamentali. La pubblicità, un tempo un azzardo, è diventata, sotto una direzione capace, una delle imprese più sicure. Di certo, nessun'altra impresa con possibilità paragonabili può comportare un rischio così basso.
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Pubblicità Scientifica
- Narrated by: Stefano Trillini
- Length: 2 hrs and 17 mins
- Release date: 10-20-22
- Language: Italian
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Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
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85% fluff and 15% value.
- By Michael Bowie on 04-09-18
By: Gary Vaynerchuk
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80/20 Sales and Marketing
- The Definitive Guide to Working Less and Making More
- By: Perry Marshall
- Narrated by: Ron Allan
- Length: 5 hrs and 43 mins
- Unabridged
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Stop "just getting by"... Master the 80/20 rule and make more money without more work. When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem. Any traffic problem. Any money problem. If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.
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GREAT book BUT get the ebook version, not this
- By A curious visitor on 04-19-15
By: Perry Marshall
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Go Pro - 7 Steps to Becoming a Network Marketing Professional
- By: Eric Worre
- Narrated by: Eric Worre
- Length: 2 hrs and 49 mins
- Unabridged
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Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams.
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Exact and Meaningful Strategies
- By Jason on 01-18-15
By: Eric Worre
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Sales EQ
- How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
- By: Jeb Blount
- Narrated by: Jeb Blount
- Length: 9 hrs and 2 mins
- Unabridged
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The sales profession is in the midst of a perfect storm. Buyers have more power - more information, more at stake, and more control over the sales process - than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo.
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Effective Approach to EQ Sales Mastery
- By Joe on 07-20-17
By: Jeb Blount
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Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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A Primer on Viral & Memorable Marketing
- By Douglas C. Bates on 04-01-13
By: Jonah Berger
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Hook Point
- How to Stand Out in a 3-Second World
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 8 hrs and 11 mins
- Unabridged
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Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.
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90 min in - too much fluff
- By Anonymous User on 11-17-20
By: Brendan Kane
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The Power of Broke
- How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
- By: Daymond John, Daniel Paisner
- Narrated by: Daymond John, Sway Calloway
- Length: 8 hrs and 44 mins
- Unabridged
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Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively.
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Great book for those who need inspiration.
- By ddsharper on 10-28-16
By: Daymond John, and others
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Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- By: Donald Miller, Dr. J.J. Peterson
- Narrated by: Donald Miller, Dr. J.J. Peterson
- Length: 4 hrs and 19 mins
- Unabridged
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This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
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STORYBRAND
- By C.C on 12-14-20
By: Donald Miller, and others
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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
- Unabridged
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In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
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Get the actual book
- By Robert Donoghue on 08-29-06
By: W. Chan Kim, and others
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Traffic Secrets
- The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 58 mins
- Unabridged
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Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Slow Down Bro!!!
- By Terence Fisher on 10-18-20
By: Russell Brunson
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Influence
- Science and Practice, ePub, 5th Edition
- By: Robert B. Cialdini
- Narrated by: Lloyd James
- Length: 12 hrs and 25 mins
- Unabridged
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Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
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Great content silly audio book errors
- By Woodgies on 04-30-15
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One Million Followers, Updated Edition
- How I Built a Massive Social Following in 30 Days
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 7 hrs and 50 mins
- Unabridged
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In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multimedia brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.
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A Very Poor Read
- By Anthony Butler on 04-14-21
By: Brendan Kane
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Oversubscribed
- How to Get People Lined Up to Do Business with You (2nd Edition)
- By: Daniel Priestley
- Narrated by: Daniel Priestley
- Length: 6 hrs and 33 mins
- Unabridged
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Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
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Immediately implementing ideas in a new project
- By C.J. Johnson on 02-14-24
By: Daniel Priestley
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Vendes o vendes
- Cómo salirte con la tuya en los negocios y en la vida
- By: Grant Cardone
- Narrated by: Carlos Torres
- Length: 6 hrs and 14 mins
- Unabridged
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Aunque se trate de vender el producto de tu compañía o de venderte a ti mismo la idea de comer sano, todo en la vida puede -y debe- ser tratado como una venta. En Vendes o vendes, Grant Cardone revela las técnicas y los acercamientos necesarios para manejar como experto el arte de vender, en cualquier lugar. Aprenderás cómo manejar el rechazo, revertir las situaciones negativas, acortar los ciclos de venta y garantizar tu grandeza. Cardone también te enseñará los puntos esenciales del éxito:
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buen libro para emprender
- By Hamlet on 09-22-20
By: Grant Cardone
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The Hacking of the American Mind
- The Science Behind the Corporate Takeover of Our Bodies and Brains
- By: Robert H. Lustig
- Narrated by: Robert H. Lustig
- Length: 10 hrs and 26 mins
- Unabridged
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While researching the toxic and addictive properties of sugar for Fat Chance, Robert Lustig made an alarming discovery - our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the "reward" neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the "contentment" neurotransmitter that tells our brains we don't need any more; yet its deficiency leads to depression.
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6 stars
- By Andrew in Ohio on 10-07-17
By: Robert H. Lustig