The Brand Gap Audiobook By Marty Neumeier cover art

The Brand Gap

 Preview
Get this deal Try for $0.00
Offer ends January 21, 2026 11:59pm PT
Prime logo Prime members: New to Audible? Get 2 free audiobooks during trial.
Just $0.99/mo for your first 3 months of Audible Premium Plus.
1 audiobook per month of your choice from our unparalleled catalog.
Listen all you want to thousands of included audiobooks, podcasts, and Originals.
Auto-renews at $14.95/mo after 3 months. Cancel anytime.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

The Brand Gap

By: Marty Neumeier
Narrated by: Marty Neumeier
Get this deal Try for $0.00

$14.95/mo after 3 months. Cancel anytime. Offer ends January 21, 2026 11:59pm PT.

$14.95/month after 30 days. Cancel anytime.

Buy for $6.95

Buy for $6.95

LIMITED TIME OFFER | Get 3 months for $0.99 a month

$14.95/mo thereafter-terms apply.

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

In this audiobook, you’ll learn:

  • the new definition of brand
  • the five essential disciplines of brand-building
  • how branding is changing the dynamics of competition
  • the three most powerful questions to ask about any brand
  • why collaboration is the key to brand-building
  • how design determines a customer’s experience
  • how to test brand concepts quickly and cheaply
  • the importance of managing brands from the inside
©2006 Marty Neumeier (P)2025 Marty Neumeier Marketing Marketing & Sales
No reviews yet